[Mobile Learning Awards] Spotlight on Diptyque, winner of the Integrated Training Award, best practices guide.

TRAINING AWARDS

This year, the Training Award was split into two separate prizes:

• the Native Training Award, presented to the best 100% Martian course, created entirely with the native activities of the Teach on Mars solution.
• the Integrated Training Award bestowed to the best course created from the synergy between the Teach on Mars solution and other authoring tools.

3 criteria were considered:

• architecture (coherence, choice of activities)
• graphic and editorial style
• interactivity (engagement and learner support)

After the initial deliberations, 3 courses were selected from each category and Diptyque’s “WELCOME TO DIPTYQUE” course won the best integrated training award.

INTEGRATED TRAINING AWARD

THE WINNER

Launched in 2020, Be Inspired is Diptyque’s training application aimed at all staff members (retail and wholesale sales teams and HQ) to provide training on the collections, brand culture, customer experience, etc. Elle s’adresse à l’ensemble des collaborateurs (équipes de vente retail, wholesale et siège) pour les former sur les collections, la culture de marque, l’expérience client…

THE WINNING COURSE

Background

How can we innovate to integrate new employees in an effective and engaging way? Diptyque has successfully managed to think outside the box to onboard new hires in an efficient and engaging manner. The winning course is part of a new onboarding pathway which has been redesigned to help integrate new hires.

It is part of a hybrid system which includes a combination of in-app courses (like the winning course) and classroom-based learning.

Successful integration of SCORM activities

The combination of SCORM activities and Teach on Mars native activities is highly successful.

Emily BOISSON DE CHAZOURNES – Digital Learning Project Manager – Chanel – Jury Member

The course comprises several SCORM activities, roughly one per module, providing a successful combination with native activities. Therefore, rather than offering one long SCORM activity which disrupts the classic learning experience, short web-type activities are subtly spread throughout the course.

The course is extremely well designed; it is interactive and engaging. I commend the wide variety of activities found in the lessons.

Martina LORENZO – Retail Training Project Manager – Prada – Jury Member

The SCORM activities complement the native activities and provide an original way of introducing, consolidating and evaluating concepts.

Diptyque specifically chose SCORM activities which complement pre-existing activities, thereby increasing the learning methods available and offering learners a richer experience.

The following activities exist in SCORM format:

• a map localisation activity
• an interactive historical timeline with the brand’s key dates
• an activity with images to click, namely brand labels that appear and disappear, with the learner being asked to click only on candle labels.
• a memory type activity with components to connect (story and image)

Here is a focus video about a few of the activities that offer a total immersion:

Map localisation

• Instructional focus: learners localise the brand’s iconic locations (France, Paris, Left Bank)
• Mechanics of the activity: learners are first asked to localise France on a map of Europe then, using a progressive zoom function, they are asked to localise Paris, the Left Bank and finally discover the address of the iconic shop in Boulevard Saint-Germain.

Interactive historical timeline

• Instructional focus: learners memorise the brand’s key dates.
• Mechanics of the activity: learners navigate across a historical timeline and discover the brand’s key dates, creation date, first candles, etc. At each key stage, learners can open a small banner containing additional information.

A poetic and well-considered graphic and editorial universe

The titles of modules and activities have been carefully crafted, with formulas such as: “Strolling around Saint-Germain”, “a Creative Symbiosis”, etc. The language used for each activity is sophisticated and poetic: “3 free spirits, united by a shared sense of beauty, wanderlust, a love of nature and a common cause.”.

We hope these best practices will leave you feeling inspired!

See you for the next episode, when we look back at the winner of the Best Deployment Award.