Mobile Learning Awards 2025: A closer look at Van Cleef & Arpels

On 5th June 2025, the 7th edition of the Mobile Learning Awards (MLA), organised by Teach on Mars (LumApps group), recognised our clients’ best achievements in the field of mobile learning.

As we announced in our recent article, we are pleased to be launching a series of 5 articles to shine a light on the winning projects in each category:

• Best native training
• Best integrated training
• Best launch
• Best campaign
• Jury’s special award

Once again this year, the Mobile Learning Awards paid tribute to pedagogical excellence and creativity in mobile learning. This was the case, in particular, for the Native Training Award, which recognises the best course designed exclusively using activities native to the Teach on Mars solution. And it was the prestigious Maison Van Cleef & Arpels that stood out in 2025 with its Blooming Days course.

Three key criteria were central to the jury’s appraisal:

• Pedagogical design, with a coherent programme and choice of activities,
• Editorial and graphic style, to guarantee the identity and elegance of content,
• Content creation, including the structuring and presentation of content, as well as learner engagement.

Let’s look more closely at this inspirational project and some best learning practices to take away!

The Winner

Established in 1906, Van Cleef & Arpels has asserted itself over the decades as one of the greatest fine jewellery and watchmaking houses. Renowned for its exceptional know-how, poetic universe and iconic creations, the company cultivates an art of transmission as refined as its jewels.

Since 2019, the BLOOM with VCA application has bolstered the dissemination of this culture worldwide. The aim being to provide all teams – whether in-store, in workshops or at the headquarters – with an immersive, elegant training experience, that is true to the company’s values.

The winning course : Blooming Days

Designed to simplify the onboarding of new hires, Blooming Days is also intended to disseminate the Van Cleef & Arpels’ unique culture and expertise worldwide. It addresses three key aims:

• Immerse teams in the company’s values,
• Transmit French jewellery-making expertise to employees with different backgrounds and origins,
• Digitise the onboarding process in a context of global expansion.
  

Immersive and engaging storytelling

Within the first few minutes, learners are immersed in a rich and captivating narrative. The modules follow a consistent central theme, cadenced by suggestive titles to bring about a feeling of wanderlust and discovery. This approach consolidates curiosity and infuses each part of the course with an almost fanciful quality, true to the storytelling that is so dear to Van Cleef & Arpels.

Gamification plays an important role: enigmas, codes and challenges transform the experience into a treasure hunt. This playful mechanism boosts attention and gives rise to a feeling of adventure, where progress goes hand in hand with discovery.

A visually pleasing and refined experience

Just like Van Cleef & Arpels’ creations, the course stands out for its flawless graphic and editorial cohesiveness. Illustrations, photographs and videos intertwine harmoniously to create a sophisticated visual concept. The colours, layout and multimedia supports elegantly convey the company’s identity and deepen the immersion.

The Workshop Virtual Tour is another a highlight of the course. Employees discover the behind-the-scenes of jewellery-making savoir-faire, enabling them to better grasp the artisanal excellence concealed within every creation. This immersive experience, which the jury particularly enjoyed, illustrates digital technology’s ability to transmit a unique heritage.

Humanised and rewarding learning

Apart from content, Blooming Days focuses on forging a close relationship with learners. The course is filled with personalised messages, congratulations and encouragements. The inclusion of testimonials and interviews with key employees gives the course a strong human dimension; learners feel like they are guided by a caring mentor and participating in a joint adventure.

This approach not only fosters engagement, but also strengthens a sense of pride in working for the company.

In summary: inspiring best practices

The Blooming Days course shows how mobile learning can combine elegance, immersion and active pedagogy. Here are some best practices to take away from the course:

• Build a clear and coherent structure, supported by engaging storytelling.
• Use gamification to provide the course with pace and maintain motivation.
• Focus on creating a flawless visual and editorial quality, that is consistent with the brand’s identity.
• Include immersive experiences, such as a virtual tour to immerse learners in real-life situations.
• Humanise the course with testimonials, interviews and personalised interactions.

With Blooming Days, Van Cleef & Arpels shows how an onboarding course can become a truly immersive and engaging experience, aligned with the company’s poetic universe. An inspiring benchmark for all digital learning stakeholders!