CASE STUDY
LA PRAIRIE
Discover how LA PRAIRIE has built within a year a diverse, multilingual catalog, earning strong buy-in and fostering growth every step of the way.
LA PRAIRIE is a prestigious skincare brand, renowned for its fusion of scientific innovation, timeless luxury, and an uncompromising commitment to excellence. “Adding life to years”, since 1931, thanks to cellular therapy.
LA PRAIRIE has innovated relentlessly since then throughout its luxury collections, pursuing its founder ‘s initial vision of restoring vigour vitality.
The global luxury skincare market in which LA PRAIRIE operates is dominated by several key players, each contributing significantly to the industry’s sustained growth and innovation. In the last years, the increasing emphasis on self-care, the changing consumer lifestyles, social media as well as the rapid growth of e-commerce have notably played pivotal roles in propelling the market.
With over 2,000 employees around the world – whom a significant part is Contingent Workers – LA PRAIRIE wanted to integrate an accessible and efficient digital training tool, enabling its Beauty Advisors (BAs) to keep abreast of the latest trends and ensure a consistent high level of product knowledge and personalized service for its customers worldwide.
Discover in the case study :
- – why LA PRAIRIE chose mobile learning for its training program,
- – the promise of this new learning experience,
- – how the application was deployed,
- – the first results one year after the launch of the application.