Bespoke, off-the-shelf or content curation? Constructing a chart-topping digital learning offer!

Bespoke, off-the-shelf or content curation? Constructing a chart-topping digital learning offer!

At the second edition of the Mobile Learning Summer University, Stephen Walsh, co-founder and CEO of Anders Pink was there to lead the panel discussion “Bespoke, off-the-shelf or content curation? Constructing a chart-topping digital learning offer!” Stephen presented the learning formats that allow content curation and their potential features. Find out more in the verbatim account of his talk that follows.


Opportunities and challenges in the learning market


How has the learning industry evolved over time? What challenges and opportunities can we expect as professionals in the industry?
A recent study by Josh Bersin traces the last 25 years of our industry and very much reflects my personal journey in the world of e-learning.



In the mid-90s, when e-learning was born, what we mainly did was build courses, regardless of the requirement. For a long time, e-learning was based on an academic and university approach. Courses and assessments were uploaded onto LMS platforms without the inclusion of any multimedia content at all. At that time, before YouTube, videos were expensive, bandwidth was usually insufficient and smartphones didn’t really exist yet. Developments in our industry made us realise that we had to leave academic learning behind and adopt a blended learning approach. Blended learning consists of combining conventional courses with other methods of learning. But it’s also about using learning management systems (LMS) for strategic management, and not only for the inclusion of e-learning.
It was only from 2010 onwards that everything changed. With smartphones, we now had a hugely powerful learning device in our pockets. We were using it for social media purposes and for watching videos and so on. This allowed a switch to the learning on demand era. We now have microlearning and we have access to everything, all the time and everywhere. The limits imposed by courses and CD-ROMs have disappeared.


Different technologies and various design processes offer a vast array of possibilities that can be confusing as there are now so many ways of tackling a learning or development issue. We need to think carefully about strategy, whatever the requirement is, and to try and make the LMS even more invisible. It’s no longer a place you go to, take classes and leave; it’s more like a hub devoted to continuous learning. This means we can educate learners on a permanent and ongoing basis.


Microlearning vs. Macrolearning


Today, we’ve moved away from providing courses and now break content down into small units; in other words, microlearning versus macrolearning. For example, if I need help right away and only have 3 minutes, all I need is my smartphone to view a PDF file or TED talk, regardless of the format. I decide what’s useful for me on the spur of the moment, and this is what we call microlearning.
Macrolearning can still be useful however. We may need to develop a specific skill such as coding or a new language. In this case, the need isn’t immediate, we’ll devote time to it and it will require a linear and structured multimedia format.
Our strategies should therefore include both approaches.


Learning by doing


According to a survey conducted in the UK by Jane Hart which asked people in their workplace to rate different forms of learning from “Very important” to “Not important”, the top result for the most valued format was learning on the job. This was followed by knowledge sharing within the team, and then web searches. At the bottom of the list, the learning formats considered less useful included classroom learning, conferences and other professional events, and e-learning.
We need to bear in mind that learners want formats that are short, don’t interrupt their workflow and are easy to share. We should stop producing formal, linear, fixed content and support them by offering useful content. An interesting statistic was published in the United States in 2017: “What is the average time a knowledge worker believes they can devote to training each week?” The answer is just 24 minutes a week. The other problem with time is that we waste a lot of it looking for relevant information. A few years ago, an IDC survey found that people spent an average 9.5 hours a week looking for information, without even necessarily finding it.


If you went to university 25 years ago, nothing you learned at that time is relevant today. The manuals are all out of date, everything you learned and that was cutting edge at the time, is completely outmoded. This phenomenon applies to all our past knowledge.


Taking responsibility for our learning


We’ve all learned a lot of things over the years. It’s not about knowing what you learned yesterday, but what you’ll learn today and tomorrow to keep your knowledge current.
In 2017, The Economist published a report which argued that lifelong learning is an economic imperative. This isn’t just a good idea, it’s essential for keeping our place in the job market. And the younger you are, the more important it is. 61% of those under 30 agreed that they will need to learn new skills throughout their lives.


The world is getting a little more complex every day and we need to ask how we can prioritise information and deal with this complexity. To keep your learning pace in synch with the pace of change and competition, we want everyone to be responsible for their learning. According to the statistics I mentioned earlier, most content is irrelevant, and it would take an enormous amount of time to first find it and then filter it. So if people want to drive their own learning and be independent, the service they receive today isn’t optimal. We can do better!


Can we become content “curators” or how to select content for continuous learning while learners work at the same time?


This involves three steps. If you take away just three words from today, they should definitely be “seek, sense and share“. These three words briefly describe the concept of content curation.


  • “Seek” often involves using Google with tools and algorithms for effective searches.
  • “Sense” is primarily about understanding something yourself, being able to assimilate it, first for yourself and then for others.
  • “Share” is about putting content in a place where others can use it. This could be through an app, in an email, on Slack or on your intranet. Wherever you are, don’t limit yourself to a single place. Choose the right place, then create a routine. Do this on a daily basis.


This is what we do at Anders Pink. We have a tool that allows us to filter content which we then integrate into learning systems. This is the reason for our partnership with Teach on Mars. By integrating this filtered and updated content into the Teach on Mars platform, learners can keep up to date with any topic, everywhere and all the time.

Mobile Learning Summer University: back for the third year running!

Mobile Learning Summer University: back for the third year running!

It’s the don’t-miss mobile learning event of the year and the countdown has started. Vincent Desnot, Teach on Mars CEO, and his team of Martians are ready to open the doors of the 2019 Mobile Learning Summer University, set to welcome around 40 key account customers.

On the menu: mobile learning and sunshine galore

As usual, the Summer University will be held on the Côte d’Azur on 2 and 3 July 2019. For this edition, a packed programme of workshops, debates, keynotes and networking with peers and thought leaders from across the industry awaits under the incomparable sun of the French riviera.

Tuesday 2 July 2019

10:30 am: Registration and reception over a relaxed breakfast

11:00 am: Opening keynote from Vincent Desnot, Teach on Mars CEO

11:45 am: Experience feedback from Saba Pradeilles, Group Learning Deployment Manager at AXA, and Maïté Amostegui, HR Digital Transformation Director at Dior Parfums, on their mobile learning systems

12.45 pm: Finger canapés in the gardens of The Beachcomber

2:00 pm: Panel discussion on “Best deployment practices” with reports from international customers: Vinci, Chloé, Coty and others

3:15 pm: Keynote
“Blended phygital, immersive experience, experiential learning” led by Jérôme Wargnier, Alberon Partners CEO

4:30 pm: Immersive experience combining phygital and sensory technologies 

6:00 pm: Free time. Time to cool off and gear up for the evening’s festivities ….

8:00 pm: Dinner by the sea with breathtaking views of the sunset

Wednesday 3 July 2019

9:30 am: Creative workshop morning
#1 – Sometimes you win, sometimes you learn
#2 – Find analytics to measure impact
#3 – Curious about curiosity

12.45 pm: Lunch on the terrace
Time for discussion and sharing ideas over a barbecue buffet

1:45 pm: Keynote
“The promise of learning analytics”

3:30 pm: Closing
Time to return to base!

The whole team is delighted to welcome customers and speakers for this new edition which promises great networking opportunities in the beautiful Riviera sunshine.

Registration is now closed for this years’ Summer University.

Join us in 2020!

Teach on Mars gets everywhere at once!

Teach on Mars gets everywhere at once!

The week starting 13 May 2019 promises to be event-rich for Teach on Mars. With trips planned to Paris and London, our Martians never say no to promoting the red and white checkerboard of their rocket!

The future of learning at EdTechX

On Thursday 16 May, Tiphaine Duchet, VP Operations at Teach on Mars, will be at NUMA for the EdTechXEurope Startup Pitch Competition. The day will be devoted to eight competing startups who will take turns to present their technology. Five judges will deliberate and choose the winner who will then be given a VIP pass to present their pitch in London on 18 June in the final of the Global Startup Super League.

London calling

On the same day, Adam Charlesworth, Chief Marketing Officer at Teach on Mars, will also be on stage. Through its partnership with Swiftscale in London, Teach on Mars will take part in a pitch session and series of meetings with potential investors and customers. In the coming months, Swiftscale is expected to commit to helping Teach on Mars expand its network on UK soil.

Viva Tech on Mars !

For the third consecutive year, Teach on Mars lands its rocket on the tarmac of the Viva Technology innovation show. For the 2019 edition, the Martian team will set up base camp at Lab SNCF (Stand D09-0298, Hall 1) on 16 and 17 May. 
On Friday 17 May, Sebastien Lasarte, Customer Solution Manager at Teach on Mars, will be on stage at Lab SNCF to present the different mobile learning projects developed by the Sophia-Antipolis startup for the transport group.
Customers and partners flock to the 2019 edition of the Partner Forum

Customers and partners flock to the 2019 edition of the Partner Forum

28 March 2019 was marked by the second edition of the Partner Forum, the mobile learning event of the year organised by Teach on Mars.

More than 200 training and human resources specialists (partners and customers of Teach on Mars) came together for the evening to share their views on mobile learning, along with a wide variety of sponsors:

The evening started with a speech by Vincent Desnot, who reminded his audience of the importance of thinking outside the box when it comes to training, and of the Teach on Mars mission to offer more learning moments in order to further the advancement of individuals, communities and the planet. He then introduced the new Teach on Mars strapline: “More Learning Moments. Better Future.”
The evening continued with the 2019 Mobile Learning Awards ceremony and a speed-meeting session between partners and customers, giving them the chance to discuss solutions and best practices for deploying a mobile learning offering. To round off the evening, there was time for participants and Martians to exchange ideas over a cocktail or two.

Two Martian anniversaries

This edition was also a time for celebration, with the first anniversary of the Marketplace offer. With more than 118 titles listed and 180 hours of content, the Teach on Mars Marketplace continues to be Europe’s leading hub for mobile-first off-the-shelf training.

And the Martian team had the added bonus of blowing out another candle to celebrate the first year of the Mobile Learning FabLab. These themed workshops for users of the Teach on Mars solution have provided answers and information on best practices to support the development of multiple projects.

Some Mobile Learning FabLab stats:

  • 3 seasons
  • 37 dates
  • 218 participants
  • 139 projects supported

Team Teach on Mars would like to thank all participants and sponsors for making the evening a unique moment in time!

bilan partner forum 2019
The winners of the 2019 Mobile Learning Awards are…

The winners of the 2019 Mobile Learning Awards are…

For the second year running, Teach on Mars met with its customers and partners for the mobile learning event of the year. Like the 2018 edition, the evening included a Mobile Learning Awards prize-giving ceremony for the best mobile training content.

Who are the winners of the 2019 Mobile Learning Awards?

Best course in the TRENDS category
CGI FINANCE with YES ’N’ YOU and their course on “Digital marketing and the automotive industry: en route to the future!”

Best course in the EXPERTISE category
SKILLSDAY with their course on “Sales negotiations”

Best course in the SOFT SKILLS category
SKILLSDAY with their course on “Supporting change”

Best course in the CORPORATE category
TOTAL with YES ’N’ YOU, and their course on “Crisis management – 60 mins to manage a crisis!”

Best course in the CUSTOMER category
COTY LUXURY with their course on “Miu Miu Twist Eau de Parfum”

Special Favourite Prize
CARTIER and SKILLSDAY with their course on “Watchmaking essentials”

Jury Grand Prix
TOTAL with YES ’N’ YOU, and their course on “Crisis management – 60 mins to manage a crisis!”


See photos of the evening here!

The reaction on social media…

“Time for the 2019 Mobile Learning Awards in 5 different categories: “Trends”, “Expertise”, “Soft Skills”, “Corporate” and “Customer”. #tompartnerforum @TeachonMarsfr”

DLM News


“Super proud to have won the 2019 Mobile Learning Awards in the TRENDS category, thanks to Vivacadémie!! Congrats to the teams! #n1dudigital #mobilelearning” [CGI FINANCE]
“CONGRATS to @cgifinance & @YESNYOU who won the 2019 Mobile Learning Awards in the TRENDS category #mobilelearning #ToMPartnerForum # PLA19” [Teach on Mars FR]

“Here we go at the #ToMPartnerForum The key meeting of Mobile Learning specialists organised by @TeachonMarsfr Always a pleasure to attend!#MobileLearning #MLA19 #ToMPartnerForum”

Groupe DMM