Meeting with Élise Covilette, co-founder of Kokoroe

Meeting with Élise Covilette, co-founder of Kokoroe

Against a backdrop of digital transformation and accelerated obsolescence of knowledge, new Marketplace publisher Kokoroe works to combat digital disengagement. The company’s mission is to train every employee in the skills of the future.

1.To start with, what is your vision of learning and what services do you offer to the Teach on Mars ecosystem?

Through digital learning, our philosophy is about fun and entertainment based on 5 main factors:

  • Emotional design, with a relaxed tone, nods to other sources and references the general public can understand,
  • An experience inspired by the most popular streaming platforms (Deezer, Netflix),
  • Unprecedented production speed, allowing us to incorporate the latest trends,
  • A short learning format (around 30 min.), adapted to mobile and online habits,
  • Inclusive engagement: more than half our catalogue has been designed by women and we have several training courses specifically for women (on stereotypes, biases, etc.).
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We support companies in their digitisation strategies, providing off-the-shelf training (especially on innovation, soft skills and leadership), creating tailor-made training content and setting up learning lectures in blended systems.

2. Why did you decide to focus on mobile learning?

At Kokoroe, we have a strong conviction: knowledge should be accessible by everyone and for everyone, wherever we are and at any time, whether on the subway or in the office, on a lunch break or between meetings. In today’s world, mobile learning is the medium that offers the most adaptability and flexibility!

3. What do you particularly like about the Teach on Mars solution when it comes to adaptation of your mobile catalogue?

We wanted to guarantee an optimal mobile-first learning experience on all media, and particularly appreciate the variety of formats that Teach on Mars offers. It allows dynamic exploration of the subject, interspersed with regular engagement activities, for gradual and lasting assimilation.

Kokoroe app

The Teach on Mars solution also allows perfect integration of the different types of learning resources we provide, so that we can seamlessly match the habits of each learner: feature articles, quizzes and podcasts, among others.

4. Why did you want to join the Teach on Mars Marketplace?

We’re delighted to make our catalogue available on the Marketplace because we focus on an engaging, straightforward and up-to-the-minute approach to learning. Cultivating and conveying the pleasure of learning is a philosophy that we fully share with Teach on Mars!

As we support many different key account customers (Orange, Pôle Emploi, SNCF, Danone, Vinci, MGEN, Air France, etc.), we also have a shared commitment to the highest standards, linked to our experience of large-scale deployment, and the same desire to stay one step ahead of the game, in terms of both technology and content.

We’re working together on an offer of the highest quality, adapted to the challenges faced by our customers. In addition to our collection of around 40 titles already available on the Marketplace, talk to us again in the autumn to see the concrete results of some promising synergies.

In the meantime, check out Kokoroe’s collection in demo mode on the Teach on Mars app (available through the App Store and Google Play), under the Marketplace category!

A record-breaking June for off-the-shelf content in the Teach on Mars catalogue!

A record-breaking June for off-the-shelf content in the Teach on Mars catalogue!

This month, the off-the-shelf training catalogue sees the unprecedented release of more than 20 new courses on soft skills, leadership and innovation. The result is a super-stimulating Marketplace as summer approaches.

An increasingly comprehensive offer

Thanks to all of our partner publishers, we’re very proud to announce that we now have more than 150 titles and 200 hours of mobile-first off-the-shelf content, available immediately for inclusion in your own Teach on Mars portal.

So which category is top of the pops? Your Learning Station Playlist gives pride of place to the innovation and soft skills categories, widely represented in our new releases of the month, but closely followed by those dedicated to human resources, management and sales & customer relations!

New releases for improved learner engagement

This month, some twenty up-to-the-minute new releases are yours to explore, mainly produced by publisher Kokoroe, who we featured last month.

Firstly, in terms of management courses, users can now learn how to:

  • Establish their position and motivate others as new managers (with SkillsDay),
  • Learn the ABC of participative management (with Kokoroe),
  • Develop leadership (with Kokoroe),
  • Learn how to make the right decisions (with Kokoroe).

Professional effectiveness has also been catered for, with three additions to this category:

  • Effectiveness at work is now! (by SkillsDay),
  • Organisation and tools for effectiveness at work (by Kokoroe),
  • Manage your time and priorities (by Kokoroe).
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Kokoroe conquers the Marketplace!

With its entertaining tone, short videos and varied resources, Kokoroe also teaches learners how to brush up on soft skills. The publisher invites your employees to further their self-development with the following titles:

  • Overcome fear of failure,
  • Dare to be yourself,
  • Get out of your comfort zone,
  • Understand how to manage stress.

And last but not least, whether it’s to better understand it, cultivate or benefit from it, this new collection should inspire learners curious about innovation in the following areas:

  • Technological innovation:
  • UX: decoding a new key skill,
  • Understanding the impact of artificial intelligence,
  • Going beyond commonplace computer code,
  • Creative innovation courses include adopting design thinking, generating ideas, and maintaining collective creativity,
  • Marketing innovation titles focus on LinkedIn (starting on the right foot), customer experience in a time of disruption, and emotional marketing.

To learn more about this publisher’s philosophy, read the feature we wrote on them at the launch of their collection, which will consist of just under 40 titles by next month.

Bespoke, off-the-shelf or content curation? Constructing a chart-topping digital learning offer!

Bespoke, off-the-shelf or content curation? Constructing a chart-topping digital learning offer!

At the second edition of the Mobile Learning Summer University, Stephen Walsh, co-founder and CEO of Anders Pink was there to lead the panel discussion “Bespoke, off-the-shelf or content curation? Constructing a chart-topping digital learning offer!” Stephen presented the learning formats that allow content curation and their potential features. Find out more in the verbatim account of his talk that follows.

 

Opportunities and challenges in the learning market

 

How has the learning industry evolved over time? What challenges and opportunities can we expect as professionals in the industry?
A recent study by Josh Bersin traces the last 25 years of our industry and very much reflects my personal journey in the world of e-learning.

 

 

In the mid-90s, when e-learning was born, what we mainly did was build courses, regardless of the requirement. For a long time, e-learning was based on an academic and university approach. Courses and assessments were uploaded onto LMS platforms without the inclusion of any multimedia content at all. At that time, before YouTube, videos were expensive, bandwidth was usually insufficient and smartphones didn’t really exist yet. Developments in our industry made us realise that we had to leave academic learning behind and adopt a blended learning approach. Blended learning consists of combining conventional courses with other methods of learning. But it’s also about using learning management systems (LMS) for strategic management, and not only for the inclusion of e-learning.
It was only from 2010 onwards that everything changed. With smartphones, we now had a hugely powerful learning device in our pockets. We were using it for social media purposes and for watching videos and so on. This allowed a switch to the learning on demand era. We now have microlearning and we have access to everything, all the time and everywhere. The limits imposed by courses and CD-ROMs have disappeared.

 

Different technologies and various design processes offer a vast array of possibilities that can be confusing as there are now so many ways of tackling a learning or development issue. We need to think carefully about strategy, whatever the requirement is, and to try and make the LMS even more invisible. It’s no longer a place you go to, take classes and leave; it’s more like a hub devoted to continuous learning. This means we can educate learners on a permanent and ongoing basis.

 

Microlearning vs. Macrolearning

 

Today, we’ve moved away from providing courses and now break content down into small units; in other words, microlearning versus macrolearning. For example, if I need help right away and only have 3 minutes, all I need is my smartphone to view a PDF file or TED talk, regardless of the format. I decide what’s useful for me on the spur of the moment, and this is what we call microlearning.
Macrolearning can still be useful however. We may need to develop a specific skill such as coding or a new language. In this case, the need isn’t immediate, we’ll devote time to it and it will require a linear and structured multimedia format.
Our strategies should therefore include both approaches.

 

Learning by doing

 

According to a survey conducted in the UK by Jane Hart which asked people in their workplace to rate different forms of learning from “Very important” to “Not important”, the top result for the most valued format was learning on the job. This was followed by knowledge sharing within the team, and then web searches. At the bottom of the list, the learning formats considered less useful included classroom learning, conferences and other professional events, and e-learning.
We need to bear in mind that learners want formats that are short, don’t interrupt their workflow and are easy to share. We should stop producing formal, linear, fixed content and support them by offering useful content. An interesting statistic was published in the United States in 2017: “What is the average time a knowledge worker believes they can devote to training each week?” The answer is just 24 minutes a week. The other problem with time is that we waste a lot of it looking for relevant information. A few years ago, an IDC survey found that people spent an average 9.5 hours a week looking for information, without even necessarily finding it.

 

If you went to university 25 years ago, nothing you learned at that time is relevant today. The manuals are all out of date, everything you learned and that was cutting edge at the time, is completely outmoded. This phenomenon applies to all our past knowledge.

 

Taking responsibility for our learning

 

We’ve all learned a lot of things over the years. It’s not about knowing what you learned yesterday, but what you’ll learn today and tomorrow to keep your knowledge current.
In 2017, The Economist published a report which argued that lifelong learning is an economic imperative. This isn’t just a good idea, it’s essential for keeping our place in the job market. And the younger you are, the more important it is. 61% of those under 30 agreed that they will need to learn new skills throughout their lives.

 

The world is getting a little more complex every day and we need to ask how we can prioritise information and deal with this complexity. To keep your learning pace in synch with the pace of change and competition, we want everyone to be responsible for their learning. According to the statistics I mentioned earlier, most content is irrelevant, and it would take an enormous amount of time to first find it and then filter it. So if people want to drive their own learning and be independent, the service they receive today isn’t optimal. We can do better!

 

Can we become content “curators” or how to select content for continuous learning while learners work at the same time?

 

This involves three steps. If you take away just three words from today, they should definitely be “seek, sense and share“. These three words briefly describe the concept of content curation.

 

  • “Seek” often involves using Google with tools and algorithms for effective searches.
  • “Sense” is primarily about understanding something yourself, being able to assimilate it, first for yourself and then for others.
  • “Share” is about putting content in a place where others can use it. This could be through an app, in an email, on Slack or on your intranet. Wherever you are, don’t limit yourself to a single place. Choose the right place, then create a routine. Do this on a daily basis.

 

This is what we do at Anders Pink. We have a tool that allows us to filter content which we then integrate into learning systems. This is the reason for our partnership with Teach on Mars. By integrating this filtered and updated content into the Teach on Mars platform, learners can keep up to date with any topic, everywhere and all the time.

Mobile Learning Summer University: back for the third year running!

Mobile Learning Summer University: back for the third year running!

It’s the don’t-miss mobile learning event of the year and the countdown has started. Vincent Desnot, Teach on Mars CEO, and his team of Martians are ready to open the doors of the 2019 Mobile Learning Summer University, set to welcome around 40 key account customers.

On the menu: mobile learning and sunshine galore

As usual, the Summer University will be held on the Côte d’Azur on 2 and 3 July 2019. For this edition, a packed programme of workshops, debates, keynotes and networking with peers and thought leaders from across the industry awaits under the incomparable sun of the French riviera.

Tuesday 2 July 2019

10:30 am: Registration and reception over a relaxed breakfast

11:00 am: Opening keynote from Vincent Desnot, Teach on Mars CEO

11:45 am: Experience feedback from Saba Pradeilles, Group Learning Deployment Manager at AXA, and Maïté Amostegui, HR Digital Transformation Director at Dior Parfums, on their mobile learning systems

12.45 pm: Finger canapés in the gardens of The Beachcomber

2:00 pm: Panel discussion on “Best deployment practices” with reports from international customers: Vinci, Chloé, Coty and others

3:15 pm: Keynote
“Blended phygital, immersive experience, experiential learning” led by Jérôme Wargnier, Alberon Partners CEO

4:30 pm: Immersive experience combining phygital and sensory technologies 

6:00 pm: Free time. Time to cool off and gear up for the evening’s festivities ….

8:00 pm: Dinner by the sea with breathtaking views of the sunset

Wednesday 3 July 2019

9:30 am: Creative workshop morning
#1 – Sometimes you win, sometimes you learn
#2 – Find analytics to measure impact
#3 – Curious about curiosity

12.45 pm: Lunch on the terrace
Time for discussion and sharing ideas over a barbecue buffet

1:45 pm: Keynote
“The promise of learning analytics”

3:30 pm: Closing
Time to return to base!

The whole team is delighted to welcome customers and speakers for this new edition which promises great networking opportunities in the beautiful Riviera sunshine.

Registration is now closed for this years’ Summer University.

Join us in 2020!

Teach on Mars gets everywhere at once!

Teach on Mars gets everywhere at once!

The week starting 13 May 2019 promises to be event-rich for Teach on Mars. With trips planned to Paris and London, our Martians never say no to promoting the red and white checkerboard of their rocket!

The future of learning at EdTechX

On Thursday 16 May, Tiphaine Duchet, VP Operations at Teach on Mars, will be at NUMA for the EdTechXEurope Startup Pitch Competition. The day will be devoted to eight competing startups who will take turns to present their technology. Five judges will deliberate and choose the winner who will then be given a VIP pass to present their pitch in London on 18 June in the final of the Global Startup Super League.

https://twitter.com/EdtechFrance/status/1129080595735302144

London calling

On the same day, Adam Charlesworth, Chief Marketing Officer at Teach on Mars, will also be on stage. Through its partnership with Swiftscale in London, Teach on Mars will take part in a pitch session and series of meetings with potential investors and customers. In the coming months, Swiftscale is expected to commit to helping Teach on Mars expand its network on UK soil.

https://twitter.com/swiftscaleco/status/1129060087669174278

Viva Tech on Mars !

For the third consecutive year, Teach on Mars lands its rocket on the tarmac of the Viva Technology innovation show. For the 2019 edition, the Martian team will set up base camp at Lab SNCF (Stand D09-0298, Hall 1) on 16 and 17 May. 
On Friday 17 May, Sebastien Lasarte, Customer Solution Manager at Teach on Mars, will be on stage at Lab SNCF to present the different mobile learning projects developed by the Sophia-Antipolis startup for the transport group.

https://twitter.com/SNCF_Digital/status/1129303906754936832