A look back at the 7th edition of Teach on Mars’ Mobile Learning Awards

The 2025 Mobile Learning Awards ceremony, organised by Teach on Mars, honoured the best projects created by the solution’s user community.

A now well-established event

For the seventh year running, the competition paid tribute to the best creations made using the Teach on Mars solution, and was the perfect opportunity to discuss best practices in mobile learning.

Five prizes were bestowed at this year’s edition:

• Best native training course
• Best integrated training course
• Best launch
• Best campaign
• The Jury’s choice

An edition focusing on coming together

For the first time, the Mobile Learning Awards and the LumApps Awards ceremonies were held together. This symbolic choice marked the union of the two organisations and emphasised the two solutions’ complementary nature. The event united the two ecosystems’ communities around a joint aim, to consolidate engagement, learning and communication to benefit the employee experience.

A stringent selection process

Winners were selected by an internal and external jury, composed of digital learning professionals. Applications were assessed based on specific criteria. We would like to extend our warm thanks to the exceptional jury:

🏆 Best Native Training Course Award

Nominees:
🥇 Van Cleef & Arpels – Blooming Days (Gagnant)
🏅 Nespresso – Coffee Library, Arpeggio (Finaliste)
🏅 Belle & Bien – Animation d’ateliers onco-esthétiques (Finaliste)

Best practices for this award:

• Providing scripted and fast-paced pathways to foster learner autonomy.
• Focusing on mobile-friendly varied activities and short formats to retain motivation.
• Integrating humanised content (reviews, audio, storytelling) and gameplay to consolidate engagement.

🏆 Best Integrated Training Course Award

Nominees:
🥇 LVMH Fragrance Brands – L’Interdit Immersive Experience (Wiiner)
🏅 TAG Heuer – Brand Training (Finalist)
🏅 IWC – Engineering at IWC (Finalist)

Best practices for this award:

• Designing immersive experiences to immerse learners in the brand universe.
• Building pathways to simplify navigation and prevent cognitive overload.
• Providing a strong graphic and editorial identity.

🏆 Best Launch Award

Nominees:
🥇 La Prairie – Cobalt Club (Winner)
🥇 Douglas – Douglas Academy (Jury’s choice))
🏅 Prada – Retail Academy (Finalist)

Best practices for this award:

• Deploying a comprehensive launch strategy, while mobilising local intermediaries (administrators, ambassadors, influencers).
• Offering an accessible training experience from launch with a sizable multilingual catalogue.
• Supporting the launch with a far-reaching communication campaign: teasers, videos, support kits, challenges and Wall management.

🏆 Best Campaign Award

Nominees:

🥇 Valmont – Let’s Celebrate Passion (Winner)
🏅 Maison Francis Kurkdjian – Parisian Voyage 2024 (Finalist)
🏅 Van Cleef & Arpels – Escape Game internal campaign (Finalist)

Best practices for this award:

• Aligning the campaign with business or recruitment goals (learner reactivation, loyalty-building, skills development).
• Creating engaging mechanics combining learning, challenge and recognition with several-stage pathways.
• Building strong and fast-paced communication with teasing, storytelling and celebratory moments.

📸 Photos

View the ceremony photo gallery:

Starting next month, the newsletter will feature an award focus, presenting best practices from each category with associated visuals. See you soon!