If you’re an L&D professional, then you’ve doubtless dreamt of reaching the mythical summit of the famous Kirkpatrick scale …. The Holy Grail of learning effectiveness that designers, trainers and managers alike refer to in hushed tones.
But just how relevant is the Kirkpatrick scale today, in these days of digital transformation and mobile learning? Surely performance indicators for mobile learning are much closer to the KPIs that popular mobile apps and e-commerce sites monitor so closely? And more to the point, how do you measure the impact of the user attractiveness, the “addictivity” or the “stickiness” of a mobile learning app on the business drivers that management are focused on – drivers like staff performance, sales effectiveness, workplace well-being and employee engagement?
In the face of such big questions, we thought it would be enlightening to have a go at (re)inventing our own set of mobile learning KPIs. It’s not about forgetting Kirkpatrick – far from it. It’s more a question of trying to take inspiration from the best-in-class mobile apps that compete with mobile learning for the user’s time and attention on a daily basis.
Maybe you’re deploying a mobile learning offer on an international scale and you’re struggling to define meaningful KPIs? Or maybe your boss wants hard data on the effectiveness of your initiative – possibly with your objectives and bonus in the balance? Maybe you think you’re tracking too many metrics? Or maybe you just have a best practice you’d like to share?
Whatever your agenda, join us at the next SkyLab meeting on 31 May at the Village by CA (55 rue de la Boétie, 75 008 Paris) starting at 18h00 for a new angle on the age-old critical subject of performance measurement! With a bit of luck, our disruptive- thinking, dashboard-hacking cocktail will also be the opportunity to share a timeless Parisian sunset from the legendary Teach on Mars rooftop terrace!
To be part of Skylab Session #3, sign up here or drop us a message at skylab@teachonmars.com !
Cornélia a enfilé sa tenue de cosmonaute en 2017 en rejoignant Teach on Mars. Elle a d’abord dédié 5 années à accompagner les clients en tant que Customer Success Manager. Elle a ensuite pris une nouvelle trajectoire en pilotant les projets de communication et de marketing avec une ambition constante : explorer la galaxie pour renforcer la réputation de l’entreprise et soutenir son développement. Animée par une approche centrée sur le client, Cornélia contribue à renforcer les relations durables, la satisfaction des clients et à soutenir la croissance de l’entreprise.
