{"id":44570,"date":"2026-01-12T15:18:32","date_gmt":"2026-01-12T14:18:32","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=44570"},"modified":"2026-01-12T15:19:15","modified_gmt":"2026-01-12T14:19:15","slug":"mobile-learning-awards-2025-coup-de-projecteur-sur-valmont","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/fr\/blog\/2026\/01\/mobile-learning-awards-2025-coup-de-projecteur-sur-valmont\/","title":{"rendered":"Mobile Learning Awards 2025: Coup de projecteur sur Valmont"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Le 5 juin 2025, la 7\u1d49 \u00e9dition des <strong>Mobile Learning Awards<\/strong> <strong>(MLA)<\/strong> a une nouvelle fois r\u00e9compens\u00e9 les projets les plus inspirants de nos client\u00b7es. Apr\u00e8s avoir mis \u00e0 l\u2019honneur la meilleure formation, la meilleure int\u00e9gration et le meilleur lancement, place aujourd\u2019hui \u00e0 la <strong>cat\u00e9gorie \u00ab Meilleure Campagne \u00bb<\/strong>, qui distingue les dispositifs les plus engageants et les plus cr\u00e9atifs d\u2019animation.<\/p>\n\n\n\n<p>Trois crit\u00e8res ont orient\u00e9 l\u2019\u00e9valuation du jury dans cette cat\u00e9gorie :<\/p>\n\n\n\n<p>Trois crit\u00e8res principaux ont guid\u00e9 l\u2019\u00e9valuation du jury :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>la strat\u00e9gie de campagne<\/strong>, mesur\u00e9e par la capacit\u00e9 \u00e0 mobiliser les collaborateur\u00b7rices et \u00e0 donner du sens \u00e0 l\u2019initiative,<\/li>\n\n\n\n<li><strong>l\u2019ex\u00e9cution<\/strong>, jug\u00e9e \u00e0 travers la clart\u00e9 de l\u2019initiative, la cr\u00e9ativit\u00e9 des formats et la coh\u00e9rence de la communication,<\/li>\n\n\n\n<li><strong>l\u2019impact global<\/strong>, \u00e9valu\u00e9 par l\u2019engagement suscit\u00e9, l\u2019activation de nouvelles dynamiques d\u2019apprentissage et la force du lien \u00e9motionnel avec la marque.<\/li>\n<\/ul>\n\n\n\n<p>Cette ann\u00e9e, c\u2019est <strong>Valmont<\/strong> qui a remport\u00e9 ce prix avec sa campagne ambitieuse et f\u00e9d\u00e9ratrice : \u00ab <strong>C\u00e9l\u00e9brons la Passion<\/strong> \u00bb. D\u00e9couvrons ensemble les \u00e9l\u00e9ments phares de cette initiative inspirante!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-le-laureat\">LE LAUR\u00c9AT<\/h1>\n\n\n\n<p>Marque suisse de cosm\u00e9tiques premium, <strong>Valmont<\/strong> associe depuis 40 ans <strong>innovation scientifique de pointe<\/strong> et <strong>exp\u00e9rience sensorielle raffin\u00e9e<\/strong>. R\u00e9put\u00e9e pour son expertise anti-\u00e2ge et ses soins cellulaires d\u2019exception, la marque est aujourd\u2019hui pr\u00e9sente dans plus de 55 pays.<\/p>\n\n\n\n<p>Pour former ses \u00e9quipes terrain et garantir un discours client expert, Valmont s\u2019appuie sur ValmontCube, son application mobile learning lanc\u00e9e en 2021. Con\u00e7ue comme un v\u00e9ritable outil m\u00e9tier, l\u2019application accompagne les conseill\u00e8res de beaut\u00e9 et les th\u00e9rapeutes spa dans la ma\u00eetrise des produits, des ingr\u00e9dients et de l\u2019expertise scientifique de la Maison. Elle permet aussi de transmettre l\u2019ADN de Valmont et d\u2019assurer une mont\u00e9e en comp\u00e9tences continue de l\u2019ensemble de ses \u00e9quipes, au service d\u2019une exp\u00e9rience client irr\u00e9prochable.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"416\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-1-EN-FR-1.jpg\" alt=\"\" class=\"wp-image-44577\" style=\"aspect-ratio:1.7668908744101999;width:429px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-1-EN-FR-1.jpg 735w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-1-EN-FR-1-480x272.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 735px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-une-campagne-anniversaire\"><strong>UNE CAMPAGNE ANNIVERSAIRE<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-celebrer-et-engager\">C\u00e9l\u00e9brer et engager<\/h2>\n\n\n\n<p>En 2025, Valmont f\u00eatait un double anniversaire : <strong>40 ans de la marque<\/strong> et <strong>5 ans de ValmontCube<\/strong>. Un moment fort, id\u00e9al pour (re)mobiliser la communaut\u00e9 d\u2019apprenant\u00b7es et c\u00e9l\u00e9brer leur fid\u00e9lit\u00e9.<\/p>\n\n\n\n<p>La campagne \u00ab <strong>C\u00e9l\u00e9brons la Passion<\/strong> \u00bb a ainsi \u00e9t\u00e9 con\u00e7ue comme un concours-formation, alliant p\u00e9dagogie, \u00e9motion et reconnaissance. L\u2019enjeu \u00e9tait multiple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>r\u00e9compenser<\/strong> les apprenant\u00b7es les plus fid\u00e8les,<\/li>\n\n\n\n<li><strong>r\u00e9engager<\/strong> les utilisateur\u00b7rices inactif\u00b7ves,<\/li>\n\n\n\n<li><strong>booster<\/strong> le trafic global sur l\u2019application,<\/li>\n\n\n\n<li>et <strong>renforcer<\/strong> les liens \u00e9motionnels entre les \u00e9quipes et la marque.<\/li>\n<\/ul>\n\n\n\n<p>Pour donner encore plus de valeur \u00e0 cette campagne, Valmont a propos\u00e9 un <strong>prix exceptionnel<\/strong> : un Echapp\u00e9e Urbaine Valmont<strong> <\/strong>de deux jours dans l\u2019une de ses r\u00e9sidences embl\u00e9matiques du Groupe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-mobilisation-collective\">Une mobilisation collective<\/h2>\n\n\n\n<p>La r\u00e9ussite de la campagne repose sur un v\u00e9ritable <strong>travail d\u2019\u00e9quipe<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les formateur\u00b7rices terrain ont identifi\u00e9 et accompagn\u00e9 les apprenant\u00b7es \u00ab dormant\u00b7es \u00bb (inscrit\u00b7es sur l\u2019app, mais ne s\u2019y \u00e9tant pas connect\u00e9\u00b7es r\u00e9cemment),<\/li>\n\n\n\n<li>les \u00e9quipes commerciales ont relay\u00e9 le concours aupr\u00e8s des march\u00e9s,<\/li>\n\n\n\n<li>le si\u00e8ge a con\u00e7u les contenus p\u00e9dagogiques et orchestr\u00e9 le d\u00e9ploiement global.<\/li>\n<\/ul>\n\n\n\n<p>Cette approche collaborative a permis d\u2019ancrer la campagne \u00e0 la fois localement et globalement, renfor\u00e7ant son impact et sa cr\u00e9dibilit\u00e9 aupr\u00e8s des participant\u00b7es.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-une-execution-en-deux-etapes\">UNE EX\u00c9CUTION EN DEUX \u00c9TAPES<\/h1>\n\n\n\n<p>Le d\u00e9fi reposait sur un parcours en <strong>deux temps<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9vision<\/strong> : pendant 6 semaines, les apprenant\u00b7es devaient r\u00e9viser et consolider leurs connaissances \u00e0 travers 8 rituels cl\u00e9s de la marque.<\/li>\n\n\n\n<li><strong>Certification<\/strong> : un quiz final, con\u00e7u comme une certification, validait leur compr\u00e9hension globale. Rejouable \u00e0 volont\u00e9, il privil\u00e9giait la <strong>r\u00e9tention sur le long terme<\/strong> plut\u00f4t que la rapidit\u00e9 d\u2019ex\u00e9cution.<\/li>\n<\/ul>\n\n\n\n<p>Seul\u00b7es les participant\u00b7es ayant compl\u00e9t\u00e9 ces deux \u00e9tapes pouvaient pr\u00e9tendre au tirage au sort pour le grand prix.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-2-FR-1.png\" alt=\"\" class=\"wp-image-44580\" style=\"aspect-ratio:1.0093229938137145;width:343px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-2-FR-1.png 872w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-2-FR-1-480x476.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 872px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-communication-impactante\"><strong>Une communication impactante<\/strong><\/h2>\n\n\n\n<p>Avec <strong>18 mois de pr\u00e9paration<\/strong> et un <strong>calendrier de communication de 6 mois<\/strong>, chaque d\u00e9tail de la campagne a \u00e9t\u00e9 pens\u00e9 avec soin. La communication suivait trois temps forts :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Teasing pr\u00e9-concours <\/strong>: un logo d\u00e9di\u00e9, une charte graphique sp\u00e9cifique et des annonces progressives pour \u00e9veiller la curiosit\u00e9.<\/li>\n\n\n\n<li><strong>Relances r\u00e9guli\u00e8res<\/strong> : messages r\u00e9guliers, rappels, relais locaux et vid\u00e9os pour maintenir l\u2019\u00e9nergie tout au long du d\u00e9fi.<\/li>\n\n\n\n<li><strong>Cl\u00f4ture \u00e9motionnelle<\/strong> : une vid\u00e9o de r\u00e9v\u00e9lation des gagnant\u00b7es et le t\u00e9moignage inspirant de la laur\u00e9ate, apr\u00e8s son s\u00e9jour-r\u00e9compense \u00e0 la Casa Maxence de Barcelone, r\u00e9sidence embl\u00e9matique du Groupe, pour son Echapp\u00e9e Urbaine Valmont<\/li>\n<\/ul>\n\n\n\n<p>Ces contenus visuels et narratifs ont donn\u00e9 un <strong>rythme dynamique et \u00e9motionnel <\/strong>\u00e0 la campagne, transformant l\u2019exp\u00e9rience en v\u00e9ritable aventure collective.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-3-FR.png\" alt=\"\" class=\"wp-image-44582\" style=\"aspect-ratio:1.0138931769064525;width:354px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-3-FR.png 876w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-3-FR-480x473.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 876px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-des-resultats-exceptionnels\"><strong>DES R\u00c9SULTATS EXCEPTIONNELS<\/strong><\/h1>\n\n\n\n<p>La campagne \u00ab <strong>C\u00e9l\u00e9brons la Passion<\/strong> \u00bb a eu un impact remarquable sur ValmontCube :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+41 % d\u2019apprenant\u00b7es actif\u00b7ves<\/strong> par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente,<\/li>\n\n\n\n<li>un <strong>pic historique d\u2019activit\u00e9<\/strong> sur l\u2019application,<\/li>\n\n\n\n<li>une<strong> hausse significative des compl\u00e9tions de contenus<\/strong> et de l\u2019engagement des apprenant\u00b7es,<\/li>\n\n\n\n<li>un <strong>record de vues <\/strong>lors du lancement et de la r\u00e9v\u00e9lation du r\u00e9sultat du concours.<\/li>\n<\/ul>\n\n\n\n<p>Au-del\u00e0 des chiffres, la campagne a surtout renforc\u00e9 le <strong>lien \u00e9motionnel avec la marque<\/strong>. Les retours spontan\u00e9s des apprenant\u00b7es t\u00e9moignent d\u2019une forte adh\u00e9sion et d\u2019une v\u00e9ritable fiert\u00e9 de faire partie de la communaut\u00e9 ValmontCube.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-en-resume-les-bonnes-pratiques-a-retenir\"><strong>EN R\u00c9SUM\u00c9 : LES BONNES PRATIQUES \u00c0 RETENIR<\/strong><\/h1>\n\n\n\n<p>L\u2019exp\u00e9rience men\u00e9e par Valmont illustre comment une campagne bien pens\u00e9e peut transformer l\u2019engagement en loyaut\u00e9 durable. Voici quelques bonnes pratiques inspirantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aligner une campagne sur un moment fort <\/strong>de l\u2019histoire de la marque pour cr\u00e9er un ancrage \u00e9motionnel.<\/li>\n\n\n\n<li><strong>Associer reconnaissance et r\u00e9compense<\/strong> pour valoriser les apprenant\u00b7es et stimuler la participation.<\/li>\n\n\n\n<li><strong>Construire un parcours en \u00e9tapes<\/strong> qui favorise la r\u00e9vision, la consolidation et la certification des connaissances.<\/li>\n\n\n\n<li><strong>Soigner la communication<\/strong> avec une identit\u00e9 visuelle forte, un teasing engageant et une cl\u00f4ture \u00e9motionnelle.<\/li>\n\n\n\n<li><strong>Impliquer toutes les \u00e9quipes<\/strong> (\u00e9quipes du si\u00e8ge, relais terrain et forces de vente) pour assurer un d\u00e9ploiement coh\u00e9rent et impactant.<\/li>\n<\/ul>\n\n\n\n<p>Avec \u00ab C\u00e9l\u00e9brons la Passion \u00bb, Valmont a su transformer un d\u00e9fi p\u00e9dagogique en un moment collectif, f\u00e9d\u00e9rateur et inoubliable. Un exemple inspirant de la mani\u00e8re dont p\u00e9dagogie et passion peuvent nourrir un engagement durable!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"185\" height=\"177\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2026\/01\/Image-4-EN-FR-1.png\" alt=\"\" class=\"wp-image-44584\" style=\"width:235px;height:auto\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le 5 juin 2025, la 7\u1d49 \u00e9dition des Mobile Learning Awards (MLA) a une nouvelle fois r\u00e9compens\u00e9 les projets les plus inspirants de nos client\u00b7es. Apr\u00e8s avoir mis \u00e0 l\u2019honneur la meilleure formation, la meilleure int\u00e9gration et le meilleur lancement, place aujourd\u2019hui \u00e0 la cat\u00e9gorie \u00ab Meilleure Campagne \u00bb, qui distingue les dispositifs les plus engageants et les plus cr\u00e9atifs d\u2019animation.<\/p>\n","protected":false},"author":69,"featured_media":44575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[54],"tags":[520,518,243],"class_list":["post-44570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-teach-on-mars","tag-laureats","tag-mla","tag-mobile-learning-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Learning Awards 2025: Coup de projecteur sur Valmont - Teach on Mars<\/title>\n<meta name=\"description\" content=\"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie &quot;formation int\u00e9gr\u00e9e&quot;, qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/fr\/blog\/2026\/01\/mobile-learning-awards-2025-coup-de-projecteur-sur-valmont\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Learning Awards 2025: Coup de projecteur sur Valmont\" \/>\n<meta property=\"og:description\" content=\"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. 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