{"id":44533,"date":"2025-12-15T17:11:58","date_gmt":"2025-12-15T16:11:58","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=44533"},"modified":"2025-12-15T17:12:01","modified_gmt":"2025-12-15T16:12:01","slug":"mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/","title":{"rendered":"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Le 5 juin 2025, la 7\u1d49 \u00e9dition des <strong>Mobile Learning Awards (MLA) <\/strong>a c\u00e9l\u00e9br\u00e9 les meilleures initiatives digitales de nos clients. Apr\u00e8s avoir pr\u00e9sent\u00e9 les laur\u00e9ats des prix formation native et formation int\u00e9gr\u00e9e, arr\u00eatons-nous aujourd\u2019hui sur le <strong>Prix du Meilleur Lancement<\/strong>, qui r\u00e9compense la r\u00e9ussite exemplaire du d\u00e9ploiement d\u2019une nouvelle application mobile learning.<\/p>\n\n\n\n<p>Trois crit\u00e8res ont orient\u00e9 l\u2019\u00e9valuation du jury dans cette cat\u00e9gorie :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>la strat\u00e9gie de lancement<\/strong>, appr\u00e9ci\u00e9e pour sa capacit\u00e9 \u00e0 mobiliser tous les acteur\u00b7rices et \u00e0 assurer une adoption fluide de l\u2019application,<\/li>\n\n\n\n<li><strong>l\u2019animation et l\u2019exp\u00e9rience in-app<\/strong>, \u00e9valu\u00e9es \u00e0 travers la pertinence de la communication \u00e9ditoriale et l\u2019engagement suscit\u00e9 aupr\u00e8s des apprenant\u00b7es,<\/li>\n\n\n\n<li><strong>les r\u00e9sultats et l\u2019impact<\/strong>, mesur\u00e9s par la progression des usages, la qualit\u00e9 de l\u2019engagement et la capacit\u00e9 \u00e0 installer durablement l\u2019application dans le quotidien des \u00e9quipes.<\/li>\n<\/ul>\n\n\n\n<p>Cette ann\u00e9e, le prix a \u00e9t\u00e9 attribu\u00e9 \u00e0 <strong>La Prairie<\/strong> pour le lancement de son application <strong>Cobalt Club<\/strong>. D\u00e9couvrons ensemble les forces de ce projet, et les bonnes pratiques \u00e0 en retirer!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-le-laureat\">LE LAUR\u00c9AT<\/h1>\n\n\n\n<p>Fond\u00e9e en Suisse, <strong>La Prairie<\/strong> est une marque de soin de prestige reconnue dans le monde entier pour l\u2019efficacit\u00e9 scientifique de ses formules, ses ingr\u00e9dients d\u2019exception et l\u2019\u00e9l\u00e9gance de son univers. Depuis toujours, la Maison cultive l\u2019alliance entre innovation, performance et raffinement, avec une ambition : offrir \u00e0 ses clients une exp\u00e9rience hors du commun.<\/p>\n\n\n\n<p>C\u2019est dans cette logique d\u2019excellence que La Prairie a d\u00e9ploy\u00e9 en d\u00e9cembre 2023 son application de formation mobile, <strong>Cobalt Club<\/strong>, aujourd\u2019hui accessible dans plus de 70 pays. Cette plateforme a \u00e9t\u00e9 pens\u00e9e comme un <strong>hub unique<\/strong> pour accompagner l\u2019ensemble des Beauty Advisors (BAs), qu\u2019ils soient collaborateur\u00b7ries internes ou conseillers externes travaillant chez des distributeur\u00b7rices.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"200\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-1-FR-EN.png\" alt=\"\" class=\"wp-image-44538\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-1-FR-EN.png 833w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-1-FR-EN-480x115.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 833px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-le-lancement-de-cobalt-club\"><strong>LE LANCEMENT DE COBALT CLUB<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-objectifs-clairs-et-ambitieux\">Des objectifs clairs et ambitieux<\/h2>\n\n\n\n<p>Le projet <strong>Cobalt Club<\/strong> avait deux priorit\u00e9s strat\u00e9giques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digitaliser la culture d\u2019apprentissage<\/strong> : passer d\u2019un LMS limit\u00e9 \u00e0 une partie des \u00e9quipes retail \u00e0 une application mobile inclusive, ouverte \u00e0 l\u2019ensemble des Beauty Advisors, quel que soit leur march\u00e9 ou leur environnement de travail.<\/li>\n\n\n\n<li><strong>Garantir une accessibilit\u00e9 universelle <\/strong>: permettre \u00e0 chacun\u00b7e de se former partout et \u00e0 tout moment, avec une promesse forte et simple : \u00ab La formation \u00e0 port\u00e9e de clic \u00bb.<\/li>\n<\/ul>\n\n\n\n<p>D\u00e8s le d\u00e9part, l\u2019application a \u00e9t\u00e9 con\u00e7ue non seulement comme un outil de formation, mais comme un <strong>lieu de rencontre et d\u2019interaction<\/strong> entre la marque et ses ambassadeur\u00b7rices \u00e0 travers le monde.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"666\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-2-FR-EN.png\" alt=\"\" class=\"wp-image-44540\" style=\"width:181px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-2-FR-EN.png 341w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-2-FR-EN-154x300.png 154w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-strategie-de-lancement-collaborative\"><strong>Une strat\u00e9gie de lancement collaborative<\/strong><\/h2>\n\n\n\n<p>Le lancement de Cobalt Club s\u2019est appuy\u00e9 sur une strat\u00e9gie \u00ab glocale \u00bb, associant vision globale et relais locaux. Plusieurs actions phares ont marqu\u00e9 ce d\u00e9ploiement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>4 kick-off r\u00e9gionaux<\/strong> r\u00e9unissant les \u00e9quipes pour partager la vision et susciter l\u2019adh\u00e9sion.<\/li>\n\n\n\n<li>Une <strong>bande-annonce vid\u00e9o<\/strong> claire et inspirante pour pr\u00e9senter l\u2019application et ses fonctionnalit\u00e9s.<\/li>\n\n\n\n<li>Des <strong>\u00ab goodies \u00bb personnalis\u00e9s<\/strong> (ex. stickers, tote bags, objets brand\u00e9s) distribu\u00e9s aux influenceur\u00b7euses internes et aux Beauty Advisors lors des \u00e9v\u00e9nements locaux.<\/li>\n\n\n\n<li>Une <strong>trousse \u00e0 outils<\/strong> partag\u00e9e aux administrateur\u00b7rices et influenceur\u00b7euses sur le terrain : pr\u00e9sentations, tutoriels, ressources visuelles, kit de lancement, etc.<\/li>\n\n\n\n<li>Un<strong> plan de communication centralis\u00e9<\/strong> pilot\u00e9 par le si\u00e8ge, impliquant directement des expert\u00b7es de la marque pour interagir sur l\u2019application.<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette approche structur\u00e9e et inclusive, Cobalt Club a trouv\u00e9 une forte r\u00e9sonance dans tous les march\u00e9s, avec une appropriation rapide par les \u00e9quipes.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-une-experience-apprenant-e-engageante\"><strong>UNE EXP\u00c9RIENCE APPRENANT\u00b7E ENGAGEANTE<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-mur-interactif-et-inspirant\">Un mur interactif et inspirant<\/h2>\n\n\n\n<p>Au c\u0153ur de l\u2019application, le <strong>mur Cobalt Club<\/strong> joue le r\u00f4le de fil d\u2019actualit\u00e9 dynamique. Publications courtes, visuels impactants et vid\u00e9os inspir\u00e9es des r\u00e9seaux sociaux rythment la communication. Chaque publication est pens\u00e9e pour \u00eatre claire, engageante et orient\u00e9e action, souvent reli\u00e9e \u00e0 un contenu de formation plus approfondi.<\/p>\n\n\n\n<p>La strat\u00e9gie<strong> 360\u00b0<\/strong>, o\u00f9 chaque cycle d\u2019innovation produit donne lieu \u00e0 plusieurs posts, aborde des angles vari\u00e9s, de la science aux r\u00e9ussites du march\u00e9, en passant par les conseils de vente ou les perspectives culturelles.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Video-FR-EN.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-catalogue-robuste-et-accessible\"><strong>Un catalogue robuste et accessible<\/strong><\/h2>\n\n\n\n<p>D\u00e8s son lancement, Cobalt Club proposait<strong> plus de 60 formations<\/strong> disponibles en <strong>12 langues<\/strong>, couvrant les connaissances produit, les techniques de vente et l\u2019exp\u00e9rience client. Tr\u00e8s vite, l\u2019offre a \u00e9t\u00e9 enrichie de contenus sur les comp\u00e9tences transverses et les <em>soft skills<\/em>.<\/p>\n\n\n\n<p>Pour dynamiser l\u2019apprentissage, les formats s\u2019inspirent des usages num\u00e9riques actuels : <strong>vid\u00e9os courtes et percutantes<\/strong> rappelant TikTok, ou encore <strong>s\u00e9ries limit\u00e9es <\/strong>fa\u00e7on Netflix comme \u00ab the Selling Angles \u00bb sur les techniques de vente. Ce choix \u00e9ditorial, \u00e0 la fois moderne et intuitif, favorise l\u2019engagement et la venue r\u00e9guli\u00e8re des Beauty Advisors sur l\u2019application.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"457\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-3-FR-EN.png\" alt=\"\" class=\"wp-image-44546\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-3-FR-EN.png 812w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-3-FR-EN-480x270.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 812px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-des-resultats-remarquables\"><strong><strong>DES R\u00c9SULTATS REMARQUABLES<\/strong><\/strong><\/h1>\n\n\n\n<p>Les indicateurs post-lancement confirment le succ\u00e8s de Cobalt Club :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taux de p\u00e9n\u00e9tration de 86%<\/strong>, avec des apprenant\u00b7es revenant fr\u00e9quemment sur l\u2019app.<\/li>\n\n\n\n<li><strong>Taux de compl\u00e9tion des formations de 93 %<\/strong> : preuve que les apprenant\u00b7es, une fois engag\u00e9\u00b7es, vont au bout de leur parcours de formation.<\/li>\n\n\n\n<li><strong>Taux d\u2019engagement sur le mur de 91%<\/strong>, v\u00e9ritable moteur de la communaut\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>Au-del\u00e0 des chiffres, les retours des Beauty Advisors sont enthousiastes : ils\u00b7elles appr\u00e9cient la vari\u00e9t\u00e9 des formats, la qualit\u00e9 des vid\u00e9os, l\u2019aspect ludique des challenges et la possibilit\u00e9 de se reconnecter \u00e0 la marque au quotidien.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-en-resume-les-bonnes-pratiques-a-retenir\"><strong>EN R\u00c9SUM\u00c9 : LES BONNES PRATIQUES \u00c0 RETENIR<\/strong><\/h1>\n\n\n\n<p>Le lancement de Cobalt Club par La Prairie est un mod\u00e8le de r\u00e9ussite, combinant strat\u00e9gie claire, exp\u00e9rience immersive et r\u00e9sultats tangibles. Voici quelques bonnes pratiques \u00e0 retenir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobiliser<strong> tous les niveaux de l\u2019organisation<\/strong>, du si\u00e8ge aux relais locaux.<\/li>\n\n\n\n<li>Proposer un <strong>kit de lancement complet<\/strong>,<strong> <\/strong>facilitant la prise en main de l\u2019application dans chaque march\u00e9.<\/li>\n\n\n\n<li>Animer un <strong>mur \u00e9ditorial vivant et structur\u00e9<\/strong>, en lien avec le cycle d\u2019innovation.<\/li>\n\n\n\n<li>Miser sur une <strong>offre de formation robuste et multilingue<\/strong>, pour garantir l\u2019accessibilit\u00e9.<\/li>\n\n\n\n<li>Adopter des <strong>formats modernes et inspir\u00e9s des m\u00e9dias sociaux<\/strong> pour capter l\u2019attention.<\/li>\n<\/ul>\n\n\n\n<p>Avec Cobalt Club, La Prairie illustre comment le mobile learning peut devenir un v\u00e9ritable <strong>levier d\u2019engagement et de coh\u00e9sion <\/strong>pour les apprenant\u00b7es, tout en restant fid\u00e8le \u00e0 l\u2019\u00e9l\u00e9gance de la marque.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"305\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-4-FR-EN.png\" alt=\"\" class=\"wp-image-44549\" style=\"width:716px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-4-FR-EN.png 757w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Image-4-FR-EN-480x193.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 757px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le 5 juin 2025, la 7\u1d49 \u00e9dition des Mobile Learning Awards (MLA) a c\u00e9l\u00e9br\u00e9 les meilleures initiatives digitales de nos clients. Apr\u00e8s avoir pr\u00e9sent\u00e9 les laur\u00e9ats des prix formation native et formation int\u00e9gr\u00e9e, arr\u00eatons-nous aujourd\u2019hui sur le Prix du Meilleur Lancement, qui r\u00e9compense la r\u00e9ussite exemplaire du d\u00e9ploiement d\u2019une nouvelle application mobile learning.<\/p>\n","protected":false},"author":69,"featured_media":44536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[54],"tags":[520,518,243],"class_list":["post-44533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-teach-on-mars","tag-laureats","tag-mla","tag-mobile-learning-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Learning Awards 2025: Coup de projecteur sur La Prairie - Teach on Mars<\/title>\n<meta name=\"description\" content=\"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie &quot;formation int\u00e9gr\u00e9e&quot;, qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie\" \/>\n<meta property=\"og:description\" content=\"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie &quot;formation int\u00e9gr\u00e9e&quot;, qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/\" \/>\n<meta property=\"og:site_name\" content=\"Teach on Mars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teachonmars.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T16:11:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T16:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Couverture-Article-FR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1464\" \/>\n\t<meta property=\"og:image:height\" content=\"974\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"K\u00e9vin Papin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:site\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"K\u00e9vin Papin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/\"},\"author\":{\"name\":\"K\u00e9vin Papin\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#\\\/schema\\\/person\\\/c395b1d3bd924ef21b7c445d9a7999cf\"},\"headline\":\"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie\",\"datePublished\":\"2025-12-15T16:11:58+00:00\",\"dateModified\":\"2025-12-15T16:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/\"},\"wordCount\":1074,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Couverture-Article-FR.png\",\"keywords\":[\"laur\u00e9ats\",\"MLA\",\"Mobile Learning Awards\"],\"articleSection\":[\"Actualit\u00e9 Teach on Mars\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/\",\"name\":\"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie - Teach on Mars\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Couverture-Article-FR.png\",\"datePublished\":\"2025-12-15T16:11:58+00:00\",\"dateModified\":\"2025-12-15T16:12:01+00:00\",\"description\":\"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie \\\"formation int\u00e9gr\u00e9e\\\", qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Couverture-Article-FR.png\",\"contentUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Couverture-Article-FR.png\",\"width\":1464,\"height\":974},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2025\\\/12\\\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9 Teach on Mars\",\"item\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/categorie\\\/actualite-teach-on-mars\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/\",\"name\":\"Teach on Mars\",\"description\":\"More Learning Moments. Better Future.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#organization\",\"name\":\"Teach on Mars\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-Teach-on-march-by-lumapps-1.png\",\"contentUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-Teach-on-march-by-lumapps-1.png\",\"width\":1052,\"height\":194,\"caption\":\"Teach on Mars\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/teachonmars.fr\\\/\",\"https:\\\/\\\/x.com\\\/TeachonMarsfr\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/teach-on-mars\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#\\\/schema\\\/person\\\/c395b1d3bd924ef21b7c445d9a7999cf\",\"name\":\"K\u00e9vin Papin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8be021b51cfd55f7c3d22f806d249d387b26236dc303abdba2a3d33c1c01793a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8be021b51cfd55f7c3d22f806d249d387b26236dc303abdba2a3d33c1c01793a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8be021b51cfd55f7c3d22f806d249d387b26236dc303abdba2a3d33c1c01793a?s=96&d=mm&r=g\",\"caption\":\"K\u00e9vin Papin\"},\"description\":\"Expert en didactique et passionn\u00e9 de langues et de technologies \u00e9ducatives, Kevin se sp\u00e9cialise dans la formation aux adultes en contexte pr\u00e9sentiel, hybride et \u00e0 distance (e-learning). Fort d\u2019un parcours de 10 ans en tant qu\u2019enseignant-chercheur au sein de grandes universit\u00e9s canadiennes, il souhaite d\u00e9sormais mettre \u00e0 profit son expertise p\u00e9dagogique au service des entreprises afin de les accompagner dans la conception de parcours de formation favorisant la r\u00e9ussite et l'inclusion.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie - Teach on Mars","description":"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie \"formation int\u00e9gr\u00e9e\", qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/","og_locale":"fr_FR","og_type":"article","og_title":"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie","og_description":"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie \"formation int\u00e9gr\u00e9e\", qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.","og_url":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/","og_site_name":"Teach on Mars","article_publisher":"https:\/\/www.facebook.com\/teachonmars.fr\/","article_published_time":"2025-12-15T16:11:58+00:00","article_modified_time":"2025-12-15T16:12:01+00:00","og_image":[{"width":1464,"height":974,"url":"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Couverture-Article-FR.png","type":"image\/png"}],"author":"K\u00e9vin Papin","twitter_card":"summary_large_image","twitter_creator":"@TeachonMarsfr","twitter_site":"@TeachonMarsfr","twitter_misc":{"\u00c9crit par":"K\u00e9vin Papin","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/#article","isPartOf":{"@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/"},"author":{"name":"K\u00e9vin Papin","@id":"https:\/\/www.teachonmars.com\/fr\/#\/schema\/person\/c395b1d3bd924ef21b7c445d9a7999cf"},"headline":"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie","datePublished":"2025-12-15T16:11:58+00:00","dateModified":"2025-12-15T16:12:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/"},"wordCount":1074,"publisher":{"@id":"https:\/\/www.teachonmars.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Couverture-Article-FR.png","keywords":["laur\u00e9ats","MLA","Mobile Learning Awards"],"articleSection":["Actualit\u00e9 Teach on Mars"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/","url":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/","name":"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie - Teach on Mars","isPartOf":{"@id":"https:\/\/www.teachonmars.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/#primaryimage"},"image":{"@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Couverture-Article-FR.png","datePublished":"2025-12-15T16:11:58+00:00","dateModified":"2025-12-15T16:12:01+00:00","description":"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie \"formation int\u00e9gr\u00e9e\", qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.","breadcrumb":{"@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/#primaryimage","url":"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Couverture-Article-FR.png","contentUrl":"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/12\/Couverture-Article-FR.png","width":1464,"height":974},{"@type":"BreadcrumbList","@id":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/12\/mobile-learning-awards-2025-coup-de-projecteur-sur-la-prairie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.teachonmars.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9 Teach on Mars","item":"https:\/\/www.teachonmars.com\/fr\/blog\/categorie\/actualite-teach-on-mars\/"},{"@type":"ListItem","position":3,"name":"Mobile Learning Awards 2025: Coup de projecteur sur La Prairie"}]},{"@type":"WebSite","@id":"https:\/\/www.teachonmars.com\/fr\/#website","url":"https:\/\/www.teachonmars.com\/fr\/","name":"Teach on Mars","description":"More Learning Moments. Better Future.","publisher":{"@id":"https:\/\/www.teachonmars.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.teachonmars.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.teachonmars.com\/fr\/#organization","name":"Teach on Mars","url":"https:\/\/www.teachonmars.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.teachonmars.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2024\/04\/logo-Teach-on-march-by-lumapps-1.png","contentUrl":"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2024\/04\/logo-Teach-on-march-by-lumapps-1.png","width":1052,"height":194,"caption":"Teach on Mars"},"image":{"@id":"https:\/\/www.teachonmars.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/teachonmars.fr\/","https:\/\/x.com\/TeachonMarsfr","https:\/\/www.linkedin.com\/company\/teach-on-mars\/"]},{"@type":"Person","@id":"https:\/\/www.teachonmars.com\/fr\/#\/schema\/person\/c395b1d3bd924ef21b7c445d9a7999cf","name":"K\u00e9vin Papin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/8be021b51cfd55f7c3d22f806d249d387b26236dc303abdba2a3d33c1c01793a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8be021b51cfd55f7c3d22f806d249d387b26236dc303abdba2a3d33c1c01793a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8be021b51cfd55f7c3d22f806d249d387b26236dc303abdba2a3d33c1c01793a?s=96&d=mm&r=g","caption":"K\u00e9vin Papin"},"description":"Expert en didactique et passionn\u00e9 de langues et de technologies \u00e9ducatives, Kevin se sp\u00e9cialise dans la formation aux adultes en contexte pr\u00e9sentiel, hybride et \u00e0 distance (e-learning). Fort d\u2019un parcours de 10 ans en tant qu\u2019enseignant-chercheur au sein de grandes universit\u00e9s canadiennes, il souhaite d\u00e9sormais mettre \u00e0 profit son expertise p\u00e9dagogique au service des entreprises afin de les accompagner dans la conception de parcours de formation favorisant la r\u00e9ussite et l'inclusion."}]}},"_links":{"self":[{"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/posts\/44533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/comments?post=44533"}],"version-history":[{"count":0,"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/posts\/44533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/media\/44536"}],"wp:attachment":[{"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/media?parent=44533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/categories?post=44533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teachonmars.com\/fr\/wp-json\/wp\/v2\/tags?post=44533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}