{"id":44415,"date":"2025-10-29T11:30:26","date_gmt":"2025-10-29T10:30:26","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=44415"},"modified":"2025-10-29T11:41:07","modified_gmt":"2025-10-29T10:41:07","slug":"mobile-learning-awards-2025-coup-de-projecteur-sur-lvmh-fragrance-brands","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/10\/mobile-learning-awards-2025-coup-de-projecteur-sur-lvmh-fragrance-brands\/","title":{"rendered":"Mobile Learning Awards 2025: Coup de projecteur sur LVMH Fragrance Brands"},"content":{"rendered":"\n<p>Le 5 juin dernier, Teach on Mars organisait la 7e \u00e9dition des Mobile Learning Awards (MLA), un rendez-vous annuel qui distingue les r\u00e9alisations les plus inspirantes en mati\u00e8re de mobile learning.<\/p>\n\n\n\n<p>Apr\u00e8s avoir mis en lumi\u00e8re, dans notre <a href=\"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/09\/mobile-learning-awards-2025-coup-de-projecteur-sur-van-cleef-arpels\/\">pr\u00e9c\u00e9dent article<\/a>, la meilleure formation native, place d\u00e9sormais \u00e0 la cat\u00e9gorie <strong>formation int\u00e9gr\u00e9e<\/strong>. Ce prix distingue la formation ayant su tirer le meilleur parti de la synergie entre les activit\u00e9s natives Teach on Mars et des outils auteurs externes, pour cr\u00e9er une exp\u00e9rience p\u00e9dagogique innovante et impactante.<\/p>\n\n\n\n<p>Trois crit\u00e8res cl\u00e9s ont guid\u00e9 l\u2019\u00e9valuation du jury :<\/p>\n\n\n\n<p>\u25cf&nbsp; <strong>l\u2019architecture p\u00e9dagogique<\/strong>, assurant la coh\u00e9rence du parcours et une s\u00e9lection pertinente des activit\u00e9s,<\/p>\n\n\n\n<p>\u25cf&nbsp; <strong>la ligne \u00e9ditoriale et graphique<\/strong>, garante de l\u2019identit\u00e9 visuelle et de l\u2019harmonie du contenu,<\/p>\n\n\n\n<p>\u25cf&nbsp; <strong>la cr\u00e9ation de contenu<\/strong>, qui englobe le d\u00e9coupage, la mise en forme et les dispositifs favorisant l\u2019engagement des apprenant\u00b7es.<\/p>\n\n\n\n<p>C\u2019est <strong>LVMH Fragrance Brands<\/strong>, avec son projet <strong>L\u2019INTERDIT GIVENCHY Immersive Experience<\/strong>, qui a remport\u00e9 le prix de la meilleure formation int\u00e9gr\u00e9e 2025.<\/p>\n\n\n\n<p>Cet article pr\u00e9sentera ce projet inspirant et les bonnes pratiques p\u00e9dagogiques qui s\u2019y rattachent!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-laureat\">Le laur\u00e9at <\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1051\" height=\"378\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-1-EN-FR.jpg\" alt=\"\" class=\"wp-image-44425\" style=\"width:753px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-1-EN-FR.jpg 1051w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-1-EN-FR-980x352.jpg 980w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-1-EN-FR-480x173.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1051px, 100vw\" \/><\/figure>\n\n\n\n<p>Cr\u00e9\u00e9e en 2011, <strong>LVMH Fragrance Brands<\/strong> r\u00e9unit deux Maisons iconiques du groupe. Parmi, celle-ci on trouve <strong>Parfums GIVENCHY<\/strong>, fond\u00e9e en 1957. Porteuse d\u2019un savoir-faire d\u2019exception et d\u2019une inventivit\u00e9 sans cesse renouvel\u00e9e, la Maison r\u00e9invente notamment avec <strong>L\u2019INTERDIT<\/strong> une ic\u00f4ne intemporelle, symbole d\u2019une rencontre r\u00e9ussie entre h\u00e9ritage et modernit\u00e9.<br><\/p>\n\n\n\n<p>Lanc\u00e9e en 2018, l\u2019application <strong>My Beauty Play<\/strong> s\u2019adresse aussi bien aux collaborateur\u00b7rices internes qu\u2019aux forces de vente externes dans le monde entier. Son objectif : diffuser la culture de la marque, approfondir l\u2019expertise produit et enrichir l\u2019exp\u00e9rience client, \u00e0 travers une exp\u00e9rience mobile fluide et engageante.<\/p>\n\n\n\n<p>C\u2019est dans ce cadre qu\u2019a \u00e9t\u00e9 d\u00e9ploy\u00e9e la formation gagnante de cette ann\u00e9e, que vous vous appr\u00eatez \u00e0 d\u00e9couvrir.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-formation-primee-l-interdit-immersive-experience\"><strong>La formation prim\u00e9e : <em>L\u2019INTERDIT Immersive Experience<\/em><\/strong><br><\/h2>\n\n\n\n<p>D\u00e9velopp\u00e9e dans un environnement exigeant (entre contraintes budg\u00e9taires, concurrence accrue et enjeux de formation \u00e0 grande \u00e9chelle), la formation avait pour ambition de pr\u00e9parer les milliers conseiller\u00b7\u00e8res beaut\u00e9 LVMH Fragrance Brands et les conseiller\u00b7\u00e8res beaut\u00e9 multimarques externe \u00e0 la vente du nouveau parfum <strong>L\u2019INTERDIT Absolu <\/strong>. Elle faisait notamment \u00e9cho au lancement du nouveau spot publicitaire de GIVENCHY, autour du parfum iconique L\u2019INTERDIT.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Le concept : plonger les apprenant\u00b7es dans les profondeurs du m\u00e9tro parisien, \u00e0 l\u2019image de l\u2019univers cin\u00e9matographique de la campagne incarn\u00e9e par Rooney Mara.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li> R\u00e9sultat : <strong>8 500 apprenant\u00b7es engag\u00e9s en seulement deux mois<\/strong>, un record pour l\u2019application.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-2-FR.png\" alt=\"\" class=\"wp-image-44431\" style=\"width:181px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-2-FR.png 425w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-2-FR-148x300.png 148w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-architecture-ludique-et-bien-pensee\"><strong>Une architecture ludique et bien pens\u00e9e<\/strong><\/h2>\n\n\n\n<p>Le jury a particuli\u00e8rement soulign\u00e9 l\u2019<strong>originalit\u00e9 de l\u2019architecture p\u00e9dagogique<\/strong>, o\u00f9 chaque niveau du m\u00e9tro parisien correspond \u00e0 un th\u00e8me de formation. Ce choix de sc\u00e9narisation, directement inspir\u00e9 de l\u2019univers visuel de la campagne, permet non seulement une <strong>progression naturelle<\/strong> mais aussi une immersion imm\u00e9diate dans l\u2019atmosph\u00e8re myst\u00e9rieuse de <strong>L\u2019INTERDIT<\/strong>. Gr\u00e2ce \u00e0 des messages fr\u00e9quents, l\u2019apprenant\u00b7e se sent v\u00e9ritablement guid\u00e9 \u00e0 travers un parcours narratif, chaque \u00e9tape venant enrichir la pr\u00e9c\u00e9dente et nourrir la curiosit\u00e9.<\/p>\n\n\n\n<p>Les activit\u00e9s propos\u00e9es sont \u00e0 la fois <strong>vari\u00e9es et interactives<\/strong> (quiz, jeux d\u2019association, activit\u00e9 <em>scratch to reveal<\/em>) et contribuent \u00e0 maintenir l\u2019int\u00e9r\u00eat tout au long de la formation. Leur conception a \u00e9t\u00e9 pens\u00e9e pour <strong>allier gamification et efficacit\u00e9 p\u00e9dagogique<\/strong>, garantissant que les messages cl\u00e9s soient assimil\u00e9s sans surcharge cognitive, et au rythme d\u2019apprentissage de chacun\u00b7e.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"502\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-3-EN-FR.png\" alt=\"\" class=\"wp-image-44435\" style=\"width:429px;height:auto\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-3-EN-FR.png 1001w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-3-EN-FR-980x491.png 980w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-3-EN-FR-480x241.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1001px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-immersion-visuelle-et-sonore\"><strong>Une immersion visuelle et sonore<\/strong><\/h2>\n\n\n\n<p>Un autre point qui a marqu\u00e9 le jury est la <strong>profondeur visuelle et sonore <\/strong>de la formation. L\u2019environnement graphique, r\u00e9aliste et soign\u00e9, plonge imm\u00e9diatement les apprenant\u00b7es dans l\u2019univers du m\u00e9tro parisien. Les effets sonores (ex. bruitages d&rsquo;ascenseur) viennent compl\u00e9ter l\u2019exp\u00e9rience et accentuer le sentiment d\u2019immersion.<\/p>\n\n\n\n<p>Les interactions tactiles, comme valider un ticket, appuyer sur un bouton ou faire d\u00e9filer une carte, transforment \u00e9galement l\u2019utilisateur\u00b7rice en v\u00e9ritable acteur\u00b7rice de son parcours. Cette <strong>dimension multisensorielle<\/strong> renforce l\u2019engagement et favorise la r\u00e9tention des informations, en stimulant simultan\u00e9ment la m\u00e9moire visuelle, auditive et kinesth\u00e9sique (cf. th\u00e9orie g\u00e9n\u00e9rative de l\u2019apprentissage multim\u00e9dia et th\u00e9orie de la cognition incarn\u00e9e).\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/EN-FR-Video-1-Givenchy.mov\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-narration-captivante-et-bien-rythmee\"><strong>Une narration captivante et bien rythm\u00e9e<\/strong><\/h2>\n\n\n\n<p>Enfin, le <strong>sc\u00e9nario soigneusement construit<\/strong> maintient le suspense jusqu\u2019\u00e0 la derni\u00e8re \u00e9tape. L\u2019apprenant\u00b7e est tenu en haleine, curieux de d\u00e9couvrir ce qui se cache derri\u00e8re chaque nouveau \u201cniveau\u201d franchi. Le <strong>storytelling<\/strong> agit comme un fil rouge captivant : \u00e0 mesure que l\u2019on descend dans les profondeurs du m\u00e9tro, on d\u00e9couvre progressivement les secrets de la fragrance et l\u2019univers qui l\u2019entoure. Cette mont\u00e9e en intensit\u00e9, savamment orchestr\u00e9e, installe une atmosph\u00e8re unique, \u00e0 la fois intrigante et \u00e9l\u00e9gante.<\/p>\n\n\n\n<p>Les <strong>vid\u00e9os de haute qualit\u00e9<\/strong>, utilis\u00e9es comme transitions, apportent un souffle cin\u00e9matographique qui renforce la coh\u00e9rence entre les modules et soutient le rythme de l\u2019apprentissage. Le <strong>d\u00e9coupage p\u00e9dagogique<\/strong>, quant \u00e0 lui, se distingue par sa fluidit\u00e9, puisque chaque s\u00e9quence est suffisamment courte pour maintenir l\u2019attention, mais assez dense pour transmettre les notions essentielles.<\/p>\n\n\n\n<p>En combinant une mise en sc\u00e8ne narrative inspir\u00e9e, une construction p\u00e9dagogique rigoureuse et des supports multim\u00e9dias immersifs, la formation r\u00e9ussit \u00e0 transformer un contenu produit en une <strong>v\u00e9ritable exp\u00e9rience d\u2019apprentissage \u00e9motionnelle et engageante<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Video-2-EN-FR.mov\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-resume-des-bonnes-pratiques-inspirantes\"><strong>En r\u00e9sum\u00e9 : des bonnes pratiques inspirantes<\/strong><\/h2>\n\n\n\n<p>La formation <strong>L\u2019INTERDIT Immersive Experience<\/strong> illustre parfaitement comment une formation int\u00e9gr\u00e9e (SCORM) peut combiner storytelling, interactivit\u00e9 et efficacit\u00e9 p\u00e9dagogique. Voici les bonnes pratiques \u00e0 en retenir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong>Concevoir une architecture narrative<\/strong> qui plonge l\u2019apprenant\u00b7e dans un univers coh\u00e9rent et engageant.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Varier les formats et activit\u00e9s<\/strong> pour maintenir la motivation et renforcer la m\u00e9morisation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong>Miser sur une immersion multisensorielle<\/strong> (sons, images, interactions tactiles) pour bonifier l\u2019exp\u00e9rience d\u2019apprentissage.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong>Capitaliser sur le storytelling<\/strong> pour cr\u00e9er du suspense et maintenir l\u2019int\u00e9r\u00eat jusqu\u2019au bout de la formation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u2019appuyer sur des contenus multim\u00e9dias de qualit\u00e9<\/strong>, pour soutenir l\u2019engagement et rendre la formation captivante.<br><\/li>\n<\/ul>\n\n\n\n<p>Avec ce projet de formation,&nbsp; LVMH Fragrance Brands d\u00e9montre que le digital learning peut se mettre au service d\u2019une <strong>exp\u00e9rience immersive et \u00e9motionnelle<\/strong>, fid\u00e8le \u00e0 l\u2019univers de la marque et porteuse d\u2019impact durable.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"119\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-4-EN-FR.png\" alt=\"\" class=\"wp-image-44448\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-4-EN-FR.png 674w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/10\/Image-4-EN-FR-480x85.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 674px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie \u00ab\u00a0formation int\u00e9gr\u00e9e\u00a0\u00bb, qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.<\/p>\n","protected":false},"author":69,"featured_media":44421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[54],"tags":[520,518,243],"class_list":["post-44415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-teach-on-mars","tag-laureats","tag-mla","tag-mobile-learning-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Learning Awards 2025: Coup de projecteur sur LVMH Fragrance Brands - Teach on Mars<\/title>\n<meta name=\"description\" content=\"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. Apr\u00e8s la formation native, d\u00e9couvrez les laur\u00e9ats de la cat\u00e9gorie &quot;formation int\u00e9gr\u00e9e&quot;, qui prime la synergie parfaite entre les activit\u00e9s natives et les outils auteurs externes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/fr\/blog\/2025\/10\/mobile-learning-awards-2025-coup-de-projecteur-sur-lvmh-fragrance-brands\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Learning Awards 2025: Coup de projecteur sur LVMH Fragrance Brands\" \/>\n<meta property=\"og:description\" content=\"Le 5 juin dernier, Teach on Mars a r\u00e9compens\u00e9 les projets de mobile learning les plus innovants lors de la 7e \u00e9dition des Mobile Learning Awards. 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