{"id":40668,"date":"2024-03-13T11:24:01","date_gmt":"2024-03-13T10:24:01","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=40668"},"modified":"2024-03-22T11:55:12","modified_gmt":"2024-03-22T10:55:12","slug":"mobile-learning-awards-edition-2023-un-condense-des-bonnes-pratiques-et-idees-innovantes","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/fr\/blog\/2024\/03\/mobile-learning-awards-edition-2023-un-condense-des-bonnes-pratiques-et-idees-innovantes\/","title":{"rendered":"[Mobile Learning Awards] \u00c9dition 2023 –\u00a0Un condens\u00e9 des bonnes pratiques et id\u00e9es innovantes"},"content":{"rendered":"\n
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Notre \u00e9quipe d\u2019expert\u00b7es learning a synth\u00e9tis\u00e9 pour vous les pratiques les plus inspirantes et innovantes de l\u2019\u00e9dition 2023 des Mobile Learning Awards. Vous retrouverez prochainement des articles d\u00e9taill\u00e9s par prix.<\/p>\n\n\n\n

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FORMATION NATIVE <\/h2>\n\n\n\n

(100% Teach on Mars)<\/em><\/h2>\n\n\n\n
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L\u2019humour pour engager<\/h3>\n\n\n\n

Le Bon March\u00e9<\/strong> a conquis le jury avec une formation o\u00f9 l\u2019humour est savamment utilis\u00e9 pour cr\u00e9er une complicit\u00e9 avec les apprenants.<\/p>\n\n\n\n

Par exemple, au sein d\u2019un mobile course, nous retrouvons des cartes de transition \u201cl\u00e9g\u00e8re\u201d du type Je ne sais pas vous mais moi j\u2019ai h\u00e2te d\u2019aller cr\u00e9er mon poisson\u201d ou encore \u201cD\u2019ailleurs c\u2019est une activit\u00e9 sympa \u00e0 faire en \u00e9quipe, je dis \u00e7a, je ne dis rien\u201d.
Tout au long de la formation, les pointes d\u2019humour et les adresses \u00e0 l\u2019apprenant permettent de mobiliser et humaniser la formation.<\/p>\n\n\n\n

Le storytelling pour une immersion r\u00e9ussie<\/h3>\n\n\n\n

Valmont<\/strong> et Diptyque<\/strong> ont r\u00e9ussi une immersion r\u00e9ussie dans leurs univers respectifs du SPA et du parfum.<\/p>\n\n\n\n

Valmont<\/strong> a notamment utilis\u00e9 la puissance de l\u2019image en cr\u00e9ant des images immersives reproduisant les diff\u00e9rents espaces li\u00e9s \u00e0 l\u2019univers du SPA et l\u2019apprenant naviguait ainsi d\u2019une salle \u00e0 l\u2019autre tout au long du parcours.<\/p>\n\n\n\n

Diptyque <\/strong>a utilis\u00e9 la force des mots et de la po\u00e9sie pour immerger l\u2019apprenant dans l\u2019univers enchanteur de leur parfum. La m\u00e9taphore fil\u00e9e du \u201cpapier\u201d est utilis\u00e9e tout au long de la formation que ce soit dans la description, les titres des activit\u00e9s ou au sein des activit\u00e9s.<\/p>\n\n\n\n

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FORMATION INT\u00c9GR\u00c9E<\/strong> <\/h2>\n\n\n\n

(synergie Teach on Mars et outils auteur tiers)<\/em> :<\/h2>\n\n\n\n
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M\u00e9lange r\u00e9ussi d’activit\u00e9s natives et d’activit\u00e9s SCORM<\/h3>\n\n\n\n

L\u2019int\u00e9gration subtile des activit\u00e9s SCORM au sein d\u2019une formation native permet de cr\u00e9er un cadre rassurant \u00e0 l\u2019apprenant qui retrouve une formation \u201cclassique\u201d avec des touches de nouvelles activit\u00e9s. Ainsi, le jury a particuli\u00e8rement appr\u00e9ci\u00e9 le m\u00e9lange subtil propos\u00e9 par Diptyque<\/strong> pr\u00e9f\u00e9rant de courtes activit\u00e9s SCORM plut\u00f4t qu\u2019une longue formation uniquement SCORM.<\/p>\n\n\n\n

Immersion visuelle<\/h3>\n\n\n\n

Gr\u00e2ce \u00e0 une activit\u00e9 SCORM 100% immersive, Jaeger-LeCoultre (FHH)<\/strong> a plong\u00e9 l\u2019apprenant dans leur manufacture horlog\u00e8re pour d\u00e9couvrir l\u2019artisanat des m\u00e9tiers rares. L\u2019univers graphique de la formation a \u00e9t\u00e9 compl\u00e8tement revisit\u00e9 pour cr\u00e9er une exp\u00e9rience digitale orient\u00e9e autour de cette d\u00e9couverte et de la visite progressive.<\/p>\n\n\n\n

Orientation terrain<\/h3>\n\n\n\n

Skillsday<\/strong> a conquis le jury avec une formation tr\u00e8s op\u00e9rationnelle adress\u00e9e aux managers.
Les exercices propos\u00e9s sont orient\u00e9s terrain avec des mises en situation, des prises de d\u00e9cision attendues\u2026 le transfert terrain est ind\u00e9niablement facilit\u00e9 !<\/p>\n\n\n\n

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ANIMATION DU WALL<\/h2>\n\n\n\n
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Rythme r\u00e9gulier de publication<\/h3>\n\n\n\n

Les laur\u00e9ats ont un calendrier \u00e9ditorial impeccable avec une animation r\u00e9guli\u00e8re du mur, sans temps morts et une animation plus pouss\u00e9e durant les temps forts (sans noyer les apprenants dans un trop-plein d’informations).<\/p>\n\n\n\n

Le challenge du multi-marques relev\u00e9<\/h3>\n\n\n\n

Le mur de L\u2019Or\u00e9al<\/strong> jongle avec les contenus de toutes les marques du groupe. Si cette gestion pouvait s\u2019av\u00e9rer p\u00e9rilleuse, le d\u00e9fi a \u00e9t\u00e9 relev\u00e9 haut la main. Chaque marque a son univers graphique bien pr\u00e9cis et l\u2019apprenant identifie en un coup d’\u0153il la marque associ\u00e9e derri\u00e8re chaque communication.<\/p>\n\n\n\n

Apprentissage par les pairs<\/h3>\n\n\n\n

Le mur de LVMH Fragrance Brands<\/strong> est orient\u00e9 \u201capprentissage par les pairs\u201d avec :<\/p>\n\n\n\n

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  • Des appel \u00e0 commenter avec des conseils de vente, astuces terrain\u2026 du type \u00ab\u00a0Comment feriez-vous de la vente crois\u00e9e de tel produit?\u201d.<\/li>\n\n\n\n
  • Des ressources produites par les pairs comme des tutoriels maquillage produits par des conseill\u00e8res beaut\u00e9.<\/li>\n<\/ul>\n\n\n\n

    Le mur devient ainsi une mine d\u2019or recelant de pr\u00e9cieux conseils terrain.<\/p>\n\n\n\n

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    D\u00c9PLOIEMENT<\/strong><\/h2>\n\n\n\n
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    Un calendrier strat\u00e9gique<\/h3>\n\n\n\n

    Le jury a soulign\u00e9 la qualit\u00e9 du calendrier de chaque projet avec un lancement \u00e0 des dates strat\u00e9giques et une cadence bien d\u00e9finie.
    Nous avons particuli\u00e8rement appr\u00e9ci\u00e9 la correspondance du d\u00e9ploiement \u00e0 un temps fort pour la marque : 20 ans du programme AAA Sustainable Quality pour Nespresso<\/strong>, Rebranding avec l\u2019arriv\u00e9e d\u2019un nouveau DA chez Burberry<\/strong>\u2026<\/p>\n\n\n\n

    Une gouvernance multi-strates<\/h3>\n\n\n\n

    Les projets r\u00e9ussis b\u00e9n\u00e9ficient g\u00e9n\u00e9ralement d\u2019un investissement multi-niveaux en termes de gouvernance (si\u00e8ge, march\u00e9, parties prenantes\u2026).
    Nous avons \u00e9galement soulign\u00e9 la capacit\u00e9 \u00e0 s\u2019entourer de partenaires comp\u00e9tents pour une exp\u00e9rience apprenant optimale (\u00e9quipe support externalis\u00e9e, boutique cadeaux\u2026).<\/p>\n\n\n\n

    Une strat\u00e9gie de contenu diff\u00e9renci\u00e9e<\/h3>\n\n\n\n

    IWC<\/strong> a brill\u00e9 par la mise en place d\u2019un programme de formations int\u00e9grant la diff\u00e9renciation p\u00e9dagogique. Ainsi, des \u201cceintures\u201d de niveaux ont \u00e9t\u00e9 mises en place : blanche, jaune, bleu\u2026 permettant ainsi d\u2019engager les apprenants : depuis le junior qui vient d\u2019arriver dans la maison au senior qui a des ann\u00e9es d\u2019exp\u00e9rience.<\/p>\n\n\n\n

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    Nous esp\u00e9rons que ce condens\u00e9 de bonnes pratiques vous inspirera et nous nous retrouverons tr\u00e8s vite avec des articles par prix permettant d\u2019aller plus en d\u00e9tail.<\/p>\n\n\n\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Notre \u00e9quipe d\u2019expert\u00b7es learning a synth\u00e9tis\u00e9 pour vous les pratiques les plus inspirantes et innovantes de l\u2019\u00e9dition 2023 des Mobile Learning Awards.
    \nVous retrouverez prochainement des articles d\u00e9taill\u00e9s par prix. <\/p>\n","protected":false},"author":51,"featured_media":40797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"910","footnotes":""},"categories":[52,53],"tags":[462,551,550,209,553,549,552,348,75,492],"class_list":["post-40668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-clients","category-conseil-formateur","tag-apprenants","tag-awards","tag-complicite","tag-engagement","tag-enseignement-a-distance","tag-formation-native","tag-humour","tag-immersion","tag-mobile-learning","tag-storytelling"],"yoast_head":"\n[Mobile Learning Awards] \u00c9dition 2023 -\u00a0Un condens\u00e9 des bonnes pratiques et id\u00e9es innovantes - Teach on Mars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/fr\/blog\/2024\/03\/mobile-learning-awards-edition-2023-un-condense-des-bonnes-pratiques-et-idees-innovantes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Mobile Learning Awards] \u00c9dition 2023 -\u00a0Un condens\u00e9 des bonnes pratiques et id\u00e9es innovantes\" \/>\n<meta property=\"og:description\" content=\"Notre \u00e9quipe d\u2019expert\u00b7es learning a synth\u00e9tis\u00e9 pour vous les pratiques les plus inspirantes et innovantes de l\u2019\u00e9dition 2023 des Mobile Learning Awards. 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