{"id":22817,"date":"2020-05-28T10:31:50","date_gmt":"2020-05-28T08:31:50","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=22817"},"modified":"2022-07-18T17:47:16","modified_gmt":"2022-07-18T15:47:16","slug":"coty-teach-on-mars-trophees-digital-learning","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/fr\/blog\/2020\/05\/coty-teach-on-mars-trophees-digital-learning\/","title":{"rendered":"\u00ab\u00a0We Live Beauty\u00a0\u00bb par Coty et Teach on Mars, laur\u00e9ats des Troph\u00e9es du Digital Learning 2020"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>L\u2019application \u00ab\u00a0We Live Beauty\u00a0\u00bb cr\u00e9\u00e9e par <a href=\"https:\/\/www.coty.com\/brands\/luxury\" target=\"_blank\" rel=\"noopener noreferrer\">Coty Luxury<\/a> avec la technologie Teach on Mars, a \u00e9t\u00e9 r\u00e9compens\u00e9e. aux <a href=\"https:\/\/t-dl.fr\/\" target=\"_blank\" rel=\"noopener\">Troph\u00e9es du Digital Learning organis\u00e9s par F\u00e9faur<\/a> dans la cat\u00e9gorie \u00ab\u00a0Communication et d\u00e9ploiement\u00a0\u00bb.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;We live Beauty&quot; par Coty et Teach on Mars, laur\u00e9at 2020 des Troph\u00e9es du Digital Learning\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/I0LcI-gV6PE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ec779a36-ea11-4611-9f93-0f0ef2156afc\"><span class=\"hs-cta-node hs-cta-ec779a36-ea11-4611-9f93-0f0ef2156afc\" id=\"hs-cta-ec779a36-ea11-4611-9f93-0f0ef2156afc\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5190091\/ec779a36-ea11-4611-9f93-0f0ef2156afc\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ec779a36-ea11-4611-9f93-0f0ef2156afc\" style=\"border-width:0px;\" height=\"490\" width=\"1149\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5190091\/ec779a36-ea11-4611-9f93-0f0ef2156afc.png\"  alt=\"Embarquez vos forces de vente\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5190091, 'ec779a36-ea11-4611-9f93-0f0ef2156afc', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->[\/et_pb_code][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>\u00ab\u00a0Nous sommes tr\u00e8s heureux d\u2019\u00eatre r\u00e9compens\u00e9s dans cette cat\u00e9gorie qui est certainement la plus complexe mais aussi la plus importante : ce qui compte dans un programme de formation \u2013 au-del\u00e0 de l\u2019outil et des contenus &#8211; c\u2019est d\u2019atteindre sa cible ! Et Coty l\u2019a fait et l\u2019a prouv\u00e9, chiffres \u00e0 l\u2019appui.\u00a0\u00bb souligne Tiphaine Duchet.<\/p>\n<p>Effectivement \u00ab\u00a0We Live Beauty\u00a0\u00bb c\u2019est <strong>120 formations<\/strong> sur <strong>20 marques<\/strong> diff\u00e9rentes, d\u00e9ploy\u00e9es en <strong>14 langues<\/strong>, dans plus de <strong>25 pays<\/strong>, \u00e0 destination de <strong>9 800 apprenants<\/strong> !<\/p>\n<p>D\u00e9ployer des formations en <a href=\"https:\/\/www.teachonmars.com\/mobile-learning\/\">mobile learning<\/a>, \u00e0 l\u2019\u00e9chelle mondiale, dans un timing acc\u00e9l\u00e9r\u00e9, avec un engagement maximal des apprenants suppose la combinaison de diff\u00e9rents savoir-faire. Delphine VITEL, Education Director chez Coty Luxury, liste les ingr\u00e9dients cl\u00e9s pour r\u00e9ussir ce pari : \u00ab\u00a0l\u2019engagement, la motivation, la conviction des \u00e9quipes internes\u00a0\u00bb, qualit\u00e9 p\u00e9dagogique des contenus, robustesse technique de la plateforme, et bien s\u00fbr le marketing et la communication associ\u00e9s au programme.<\/p>\n<p>Le Groupe Coty a fait le choix du mobile learning en 2018 pour harmoniser les messages business \u00e0 destination de son r\u00e9seau mondial de distribution et les rendre disponibles n\u2019importe ou\u0300, n\u2019importe quand y compris off-line, et sur n\u2019importe quel device (smartphone, tablette, ordinateur).<\/p>\n<p>En deux ans, l\u2019application \u00ab\u00a0We Live Beauty\u00a0\u00bb qui porte sur les produits &#8211; parfums, maquillages et soins &#8211; des 20 marques embl\u00e9matiques de Coty Luxury a r\u00e9ussi \u00e0 :<\/p>\n<ul>\n<li><strong>f\u00e9d\u00e9rer une communaut\u00e9\u0301<\/strong> de conseill\u00e8res et experts, d\u00e9sormais v\u00e9ritables ambassadeurs de produits, gr\u00e2ce \u00e0 des contenus fun, immersifs et repr\u00e9sentatifs de l\u2019ensemble de l\u2019univers de marques, pour une exp\u00e9rience client unique et coh\u00e9rente,<\/li>\n<li><strong>augmenter le taux d\u2019engagement<\/strong> des conseill\u00e8res, la fr\u00e9quence et la personnalisation du parcours de formation.<\/li>\n<\/ul>\n<p>Retrouvez l\u2019interview de Delphine VITEL sur notre chaine <a href=\"https:\/\/www.youtube.com\/c\/TeachonMars\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>.<\/p>\n<p><strong>On en parle dans les m\u00e9dias&#8230;<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.e-learning-letter.com\/info_article\/m\/1951\/les-11-laureats-des-trophees-du-digital-learning-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u00ab\u00a0Les 11 Laur\u00e9ats des Troph\u00e9es du digital learning 2020\u00a0\u00bb<\/a>, <a href=\"https:\/\/www.e-learning-letter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-learning letter<\/a><\/li>\n<li><a href=\"https:\/\/t-dl.fr\/index.php\/les-laureats-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00ab\u00a0Les Laur\u00e9ats des Troph\u00e9es du Digital Learning 2020\u00a0\u00bb<\/a>, <a href=\"https:\/\/t-dl.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">t-dl.fr<\/a><\/li>\n<li><a href=\"https:\/\/dlmnews.com\/index.php\/05\/actualites\/lapres-covid-19-acteurs-digital-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00ab\u00a0L\u2019apr\u00e8s COVID-19, que font les acteurs du Digital Learning ?\u00a0\u00bb<\/a>, <a href=\"https:\/\/dlmnews.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DLM News<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Vous souhaitez vous aussi former et animer la communaut\u00e9 de vos forces de vente ? D\u00e9couvrez sans plus attendre <a href=\"https:\/\/www.teachonmars.com\/formation-forces-vente\/\">notre dossier complet sur le sujet<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||42px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||20px||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb37512&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.16.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#e10600 0%|#b50600 100%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2021\/10\/circle-background-pattern-2.png\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|15px|15px|15px|15px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb28px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p><strong>WEBINAIRE<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/05\/webinaire-forces-de-vente-1.png\u00a0\u00bb alt=\u00a0\u00bbwebinaire-forces-de-vente\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p><strong><span style=\"font-size: large;\">Embarquez vos forces de vente sur de nouveaux terrains de performance gr\u00e2ce au mobile learning\u00a0<\/span><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<ul>\n<li>Comment <strong>offrir des programmes engageants<\/strong> qui d\u00e9passent les codes habituels de la formation commerciale<\/li>\n<li>Comment <strong>cr\u00e9er de nouveaux moments de formation<\/strong> pour vos forces de vente et construire un r\u00e9seau comp\u00e9tent sur votre produit<\/li>\n<li>Comment <strong>susciter une \u00e9motion pour la marque<\/strong> que le vendeur sera ensuite en mesure de transmettre et d&rsquo;incarner aupr\u00e8s de son client<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-92bbd519-4f7c-443d-9550-332fffeca069\"><span class=\"hs-cta-node hs-cta-92bbd519-4f7c-443d-9550-332fffeca069\" id=\"hs-cta-92bbd519-4f7c-443d-9550-332fffeca069\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5190091\/92bbd519-4f7c-443d-9550-332fffeca069\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-92bbd519-4f7c-443d-9550-332fffeca069\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5190091\/92bbd519-4f7c-443d-9550-332fffeca069.png\"  alt=\"Voir le replay\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5190091, '92bbd519-4f7c-443d-9550-332fffeca069', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019application \u00ab\u00a0We Live Beauty\u00a0\u00bb cr\u00e9\u00e9e par Coty Luxury avec la technologie Teach on Mars, a \u00e9t\u00e9 r\u00e9compens\u00e9e. aux Troph\u00e9es du Digital Learning organis\u00e9s par F\u00e9faur dans la cat\u00e9gorie \u00ab\u00a0Communication et d\u00e9ploiement\u00a0\u00bb.https:\/\/youtu.be\/I0LcI-gV6PE\u00a0\u00bbNous sommes tr\u00e8s heureux d\u2019\u00eatre r\u00e9compens\u00e9s dans cette cat\u00e9gorie qui est certainement la plus complexe mais aussi la plus importante : ce qui compte dans [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":23106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-22817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-teach-on-mars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;We Live Beauty&quot; par Coty et Teach on Mars, laur\u00e9ats des Troph\u00e9es du Digital Learning 2020 - Teach on Mars<\/title>\n<meta name=\"description\" content=\"L\u2019application Teach on Mars de Coty, a \u00e9t\u00e9 r\u00e9compens\u00e9e aux Troph\u00e9es Digital Learning dans la cat\u00e9gorie &quot;Communication et d\u00e9ploiement&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/fr\/blog\/2020\/05\/coty-teach-on-mars-trophees-digital-learning\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;We Live Beauty&quot; par Coty et Teach on Mars, laur\u00e9ats des Troph\u00e9es du Digital Learning 2020\" \/>\n<meta property=\"og:description\" content=\"L\u2019application Teach on Mars de Coty, a \u00e9t\u00e9 r\u00e9compens\u00e9e aux Troph\u00e9es Digital Learning dans la cat\u00e9gorie &quot;Communication et d\u00e9ploiement&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teachonmars.com\/fr\/blog\/2020\/05\/coty-teach-on-mars-trophees-digital-learning\/\" \/>\n<meta property=\"og:site_name\" content=\"Teach on Mars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teachonmars.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-28T08:31:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-18T15:47:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2020\/05\/trophees-dl-2020-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1185\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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