{"id":12772,"date":"2015-07-09T10:30:20","date_gmt":"2015-07-09T08:30:20","guid":{"rendered":"https:\/\/www.teachonmars.com\/blog\/?p=947"},"modified":"2019-08-28T18:58:55","modified_gmt":"2019-08-28T16:58:55","slug":"ergonomie-application-mobile","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/fr\/blog\/2015\/07\/ergonomie-application-mobile\/","title":{"rendered":"Am\u00e9liorer l\u2019ergonomie de son application mobile"},"content":{"rendered":"

Dans un article pr\u00e9c\u00e9dent<\/a>, nous avons parl\u00e9 des outils permettant de faciliter le travail sur le design des applications mobiles.
\nCes outils sont tr\u00e8s utiles dans la phase de conception, mais comment faire pour avoir des retours d\u2019utilisateurs, afin de valider les choix ergonomiques ?<\/p>\n

L’am\u00e9lioration de l’exp\u00e9rience utilisateur et de l’ergonomie de nos applications \u00e9tant une pr\u00e9occupation quotidienne chez Teach on Mars, nous allons vous pr\u00e9senter deux outils nous aidant dans cette t\u00e2che.<\/p>\n

LookBack.io<\/a>
\nLookBack<\/strong> est un outil tr\u00e8s puissant permettant d\u2019enregistrer le comportement d\u2019un utilisateur dans votre application. Une fois activ\u00e9 par l\u2019utilisateur, l\u2019outil enregistre l\u2019\u00e9cran du t\u00e9l\u00e9phone et filme l’utilisateur. Une fois l\u2019enregistrement termin\u00e9, la vid\u00e9o est automatiquement envoy\u00e9e sur le serveur et pr\u00eate \u00e0 \u00eatre analys\u00e9e. La vid\u00e9o vous permet de prendre en compte les remarques audio de l\u2019utilisateur, d\u2019observer son comportement face \u00e0 l\u2019application.
\nC\u2019est un outil pr\u00e9cieux qui permet d\u2019analyser un comportement d\u2019utilisateur en contexte dit \u201cnaturel\u201d, \u00e0 mettre en opposition avec une analyse effectu\u00e9e lors d\u2019un entretien par exemple. Cette analyse est donc beaucoup plus fiable, car beaucoup plus proche d\u2019une utilisation r\u00e9elle.<\/p>\n

Nous utilisons actuellement cet outil dans le cadre d\u2019une exp\u00e9rimentation en partenariat avec une grande \u00e9cole de commerce et une \u00e9quipe de chercheurs de Telecom Paristech afin d\u2019am\u00e9liorer nos applications.<\/p>\n

Appsee<\/a>
\nAppsee<\/strong> est un outil vous permettant d\u2019analyser le parcours d’utilisateurs au sein de votre application. A la diff\u00e9rence de LookBack<\/strong>, il n\u2019y a pas d\u2019enregistrement audio ou vid\u00e9o de l’utilisateur, seules les interactions sont enregistr\u00e9es. Ceci permet notamment de g\u00e9n\u00e9rer une heatmap<\/a> des interactions utilisateurs et d’ainsi d\u00e9tecter les fonctionnalit\u00e9s les plus utilis\u00e9es dans votre application et les probl\u00e8mes d\u2019ergonomie. Cet outil vous permet aussi d’analyser les tunnels de conversion<\/a>, de d\u00e9terminer si vos utilisateurs vont au bout d\u2019un formulaire d\u2019inscription ou non, et surtout de comprendre pourquoi ils ne le compl\u00e8tent pas.<\/p>\n

Et vous, utilisez-vous d’autres outils afin d’am\u00e9liorer l’ergonomie de vos applications ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un article pr\u00e9c\u00e9dent, nous avons parl\u00e9 des outils permettant de faciliter le travail sur le design des applications mobiles. Ces outils sont tr\u00e8s utiles dans la phase de conception, mais comment faire pour avoir des retours d\u2019utilisateurs, afin de valider les choix ergonomiques ? L’am\u00e9lioration de l’exp\u00e9rience utilisateur et de l’ergonomie de nos applications […]<\/p>\n","protected":false},"author":14,"featured_media":12784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72],"tags":[],"class_list":["post-12772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouveautes-produit"],"yoast_head":"\nAm\u00e9liorer l\u2019ergonomie de son application mobile - Teach on Mars<\/title>\n<meta name=\"description\" content=\"L'am\u00e9lioration de l'exp\u00e9rience utilisateur et de l'ergonomie de nos applications est une pr\u00e9occupation quotidienne chez Teach on Mars, d\u00e9couvrez deux outils\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/fr\/blog\/2015\/07\/ergonomie-application-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am\u00e9liorer l\u2019ergonomie de son application mobile\" \/>\n<meta property=\"og:description\" content=\"L'am\u00e9lioration de l'exp\u00e9rience utilisateur et de l'ergonomie de nos applications est une pr\u00e9occupation quotidienne chez Teach on Mars, d\u00e9couvrez deux outils\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teachonmars.com\/fr\/blog\/2015\/07\/ergonomie-application-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Teach on Mars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teachonmars.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-09T08:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-28T16:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2016\/12\/shutterstock_177093362.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"702\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Goutaland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:site\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Goutaland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2015\\\/07\\\/ergonomie-application-mobile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2015\\\/07\\\/ergonomie-application-mobile\\\/\"},\"author\":{\"name\":\"Nicolas Goutaland\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#\\\/schema\\\/person\\\/26a630d3aeffd46ee847ac80dffa8cc3\"},\"headline\":\"Am\u00e9liorer l\u2019ergonomie de son application mobile\",\"datePublished\":\"2015-07-09T08:30:20+00:00\",\"dateModified\":\"2019-08-28T16:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2015\\\/07\\\/ergonomie-application-mobile\\\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2015\\\/07\\\/ergonomie-application-mobile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/shutterstock_177093362.jpg\",\"articleSection\":[\"Nouveaut\u00e9s produit\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2015\\\/07\\\/ergonomie-application-mobile\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2015\\\/07\\\/ergonomie-application-mobile\\\/\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/blog\\\/2015\\\/07\\\/ergonomie-application-mobile\\\/\",\"name\":\"Am\u00e9liorer l\u2019ergonomie de son application mobile - 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