{"id":35110,"date":"2022-03-18T10:14:29","date_gmt":"2022-03-18T09:14:29","guid":{"rendered":"https:\/\/www.teachonmars.com\/?page_id=35110"},"modified":"2025-02-12T15:26:48","modified_gmt":"2025-02-12T14:26:48","slug":"formation-forces-vente","status":"publish","type":"page","link":"https:\/\/www.teachonmars.com\/fr\/formation-forces-vente\/","title":{"rendered":"FORCES DE VENTE (PP)"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb admin_label=\u00a0\u00bbSection Headline\u00a0\u00bb module_id=\u00a0\u00bblp-section-1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb161deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ff3d3d 0%|#af0000 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#ff3d3d\u00a0\u00bb background_color_gradient_end=\u00a0\u00bb#af0000&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&rsquo;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|300||on|||||\u00a0\u00bb header_font_size=\u00a0\u00bb45px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb||6px|||\u00a0\u00bb header_text_align_tablet=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_phone=\u00a0\u00bb\u00a0\u00bb header_text_align_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><b>LA FORMATION DES FORCES DE VENTE<\/b><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>La formation des forces de vente, un enjeu majeur pour votre entreprise<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_id=\u00a0\u00bb1afdvvert\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bb1afdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb29px\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>LA FORMATION PRODUIT, VITALE POUR BOOSTER LES VENTES<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&rsquo;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/Forces-de-Vente-1-1-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbformation-vendeur-boutique\u00a0\u00bb title_text=\u00a0\u00bbturnover_forces-de-vente_insee\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||11px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Les forces de vente sont une population qui travaille majoritairement en boutique ou en agence. Ils sont en contact direct avec les clients et sont d\u2019ailleurs les premiers ambassadeurs de la marque et des produits et services qu\u2019ils proposent. Ce contact constant avec le client offre des avantages certains (connaissance du client\u2026) mais aussi des inconv\u00e9nients tels que le temps disponible pour se former qui peut \u00eatre court et segment\u00e9. Pourtant, le besoin de formation est constant notamment en mati\u00e8re de formation produit. La formation des forces de vente peut \u00eatre un r\u00e9el d\u00e9fi.<\/span><\/p>\n<blockquote>\n<p><strong>D\u00e9finition de formation produit :<\/strong> action de former les vendeurs, les conseillers ou les administrateurs aux produits et services qui sont commercialis\u00e9s par la marque. Ces formations contiennent en g\u00e9n\u00e9ral la description du produit, ses caract\u00e9ristiques et son histoire voire sa cible principale.<\/p>\n<\/blockquote>\n<p>Le vendeur est celui qui est en contact direct avec le client et il est le conteur d&rsquo;histoire et le conseiller qui pourra faire la diff\u00e9rence dans l&rsquo;acte d&rsquo;achat (argumentation, storytelling, fid\u00e9lisation gr\u00e2ce \u00e0 des conseils pertinents&#8230;). C&rsquo;est pour cela que sa formation peut grandement booster vos ventes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9f9f9&Prime; custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_id=\u00a0\u00bb1bfdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||13px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb29px\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>FID\u00c9LISER LE VENDEUR GR\u00c2CE \u00c0 UNE FORMATION \u00c0 LA DEMANDE&#8230;<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Ces m\u00e9tiers poss\u00e8dent une autre caract\u00e9ristique non-n\u00e9gligeable : le turnover. <\/span>Selon les chiffres de l\u2019Insee, en France, le taux de rotation moyen tout secteurs confondus est d&rsquo;environ 15%, <strong>dans le commerce, il peut atteindre les 50%<\/strong>.<\/p>\n<p>Deux raisons font de la rotation du personnel un sujet majeur pour la formation :<\/p>\n<ul>\n<li>Premi\u00e8rement, cela implique une formation en continu des nouveaux vendeurs et conseillers.\u00a0<\/li>\n<li>Deuxi\u00e8mement, l&rsquo;id\u00e9e de r\u00e9duire ce turn-over en fid\u00e9lisant au mieux les talents, notamment en permettant au personnel de se former et de monter en comp\u00e9tences sur des sujets \u00e0 forte valeur ajout\u00e9e.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L&rsquo;onboarding constant et au compte-goutte n\u00e9cessite une solution de formation flexible. Une formation \u00e0 la carte, courte et impactante pour faire monter en comp\u00e9tences rapidement les beauty advertisers, les vendeurs et vendeuses ainsi que les conseillers client\u00e8le.<\/span><\/p>\n<p>Le Mobile Learning tire son \u00e9pingle du jeu en cr\u00e9ant la premi\u00e8re exp\u00e9rience d&rsquo;apprentissage \u00e0 la Netflix ou Spotify, proposant des formations accessibles sans connexion internet et sur tous les supports (smartphone, tablette et ordinateur). Une formation \u00e0 la demande d\u00e8s que l&rsquo;apprenant en a besoin. Le nouveau vendeur ou le plus ancien poss\u00e8de ainsi un v\u00e9ritable coach de poche pour monter en comp\u00e9tences tout au long de sa carri\u00e8re.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&rsquo;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/turnover_forces-de-vente_insee.png\u00a0\u00bb alt=\u00a0\u00bbturnover_forces-de-vente_insee\u00a0\u00bb title_text=\u00a0\u00bbturnover_forces-de-vente_insee\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&rsquo;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/02\/tom-social-post.png\u00a0\u00bb alt=\u00a0\u00bbSocial post on digital learning app\u00a0\u00bb title_text=\u00a0\u00bbmockup-iphone-ToMapp-Classement\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bb1cfdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb29px\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>LES VENDEURS, PREMIERS AMBASSADEURS GR\u00c2CE \u00c0 UNE EXP\u00c9RIENCE &lsquo;LEARNER CENTRIC&rsquo;<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Comme leur nom l\u2019indique, les conseillers et les conseill\u00e8res ont pour mission d\u2019accompagner et de conseiller les clients dans leur choix de produit ou de service. Ainsi, ils doivent \u00eatre les premiers ambassadeurs de la marque et des produits et doivent ma\u00eetriser les caract\u00e9ristiques et le storytelling (histoire autour du produit).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u2019est d\u2019ailleurs un point majeur lorsqu\u2019il s\u2019agit de <a href=\"https:\/\/www.teachonmars.com\/blog\/2015\/02\/former-et-communiquer-grace-au-mobile-learning\/\" target=\"_blank\" rel=\"noopener\">former les distributeurs<\/a>, qui doivent \u00eatre les premiers convaincus du produit face \u00e0 la concurrence des autres marques. Il convient donc de leur offrir une exp\u00e9rience d\u2019apprentissage exceptionnelle qui servira votre marque et son histoire.<\/span><\/p>\n<p>Rien de mieux, donc, qu&rsquo;un vendeur se formant r\u00e9guli\u00e8rement et faisant appel \u00e0 l&rsquo;information qui lui manque quand il a le plus besoin. <a href=\"https:\/\/www.teachonmars.com\/blog\/2022\/03\/5-conseils-formation-vendeurs-boutique\/\" target=\"_blank\" rel=\"noopener\">Comment former ces populations en constante mobilit\u00e9 ?<\/a><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrons ensemble les meilleures pratiques pour former vos forces de vente.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/info.teachonmars.com\/fr\/webinar-embarquer-force-de-vente\u00a0\u00bb button_text=\u00a0\u00bbJe d\u00e9couvre le webinaire : Embarquez vos forces de vente !\u00a0\u00bb _builder_version=\u00a0\u00bb4.16.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#e10600 0%|#b50600 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#e10600&Prime; background_color_gradient_end=\u00a0\u00bb#b50600&Prime; background_image=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2021\/10\/circle-background-pattern-2.png\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row make_equal=\u00a0\u00bbon\u00a0\u00bb module_id=\u00a0\u00bb2fdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&rsquo;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb text_text_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Comment former vos vendeurs, conseillers et distributeurs ?<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ffffff 0%|#fcfcfc 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#ffffff\u00a0\u00bb background_color_gradient_end=\u00a0\u00bb#fcfcfc\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2021\/10\/Web-1920-\u2013-3.svg\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bb2afdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb29px\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>Se d\u00e9marquer de la concurrence en magasin gr\u00e2ce \u00e0 une exp\u00e9rience d\u2019apprentissage exceptionnelle<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/Mobile-login-pana-1.png\u00a0\u00bb alt=\u00a0\u00bbvendeuse-formation-produit-mobile-learning\u00a0\u00bb title_text=\u00a0\u00bbmarque-employeur-onboarding\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb460px\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><strong>La formation pr\u00e9sente au bon endroit, <\/strong><strong>au bon moment<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">On le disait plus t\u00f4t, une exp\u00e9rience d\u2019apprentissage optimale est d\u00e9j\u00e0 un \u00e9l\u00e9ment essentiel pour se d\u00e9marquer. Rendre accessible aux vendeurs une formation compl\u00e8te, rapidement, quand il le souhaite et o\u00f9 il le souhaite vous permet de fid\u00e9liser avec plus de facilit\u00e9. En effet, <a href=\"https:\/\/www.teachonmars.com\/blog\/2018\/06\/campus-mobile-la-formation-dans-le-creux-de-la-main-des-collaborateurs-de-generale-de-telephone\/\" target=\"_blank\" rel=\"noopener\">votre marque est pr\u00e9sente dans la poche de vos vendeurs<\/a> et cela fait d\u00e9j\u00e0 une grande diff\u00e9rence : vos vendeurs se forment partout et tout le temps en fonction de besoins concrets (ATADAWAC). Gr\u00e2ce au mobile learning, les forces de vente sont en formation l\u00e0 o\u00f9 ils en ont besoin.<\/span><\/p>\n<blockquote>\n<p><strong>D\u00e9finition ATAWADAC<\/strong>\u00a0: est un acronyme de Any Time, Any Where, Any Device, Any Content qui signifie n\u2019importe quand, n\u2019importe o\u00f9, n\u2019importe quel terminal, n\u2019importe quel contenu, qui met l\u2019accent sur la diversit\u00e9 des contenus disponibles et accessibles n\u2019importe o\u00f9, n\u2019importe quand&#8230; L&rsquo;expression est employ\u00e9e pour parler d\u2019un apprentissage flexible qui peut se faire de partout et tout le temps.<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Autre point important, l&rsquo;accessibilit\u00e9 a cr\u00e9\u00e9 de nouveaux usages, plusieurs de nos clients permettent aux vendeurs et aux vendeuses d\u2019utiliser les visuels ou les vid\u00e9os que propose l\u2019application pour soutenir un conseil client et par la suite une vente. Une application mobile de formation devient alors une aide \u00e0 la vente \u00e0 disposition du professionnel.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><strong>De meilleurs conseillers et de meilleurs vendeurs gr\u00e2ce au microlearning<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la formation produit, vos professionnels ont besoin d\u2019adopter une posture et un discours en phase avec votre marque. Le microlearning est id\u00e9al pour former sur les hard skills et les soft skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, vos conseillers et conseill\u00e8res auront l\u2019occasion de se former pour convaincre et persuader, pour vendre mais aussi pour mieux communiquer ou encore pour d\u00e9velopper leur \u00e9coute active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pourquoi le microlearning poss\u00e8de de superbes taux de r\u00e9tention ? C\u2019est parce que le micro-learning se base sur un apprentissage en situation de travail et s\u2019adapte \u00e0 cet environnement. Les contenus sont courts, impactants, illustr\u00e9s, mais surtout concrets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous n\u2019avez pas le temps de concevoir ces parcours ? Vous n\u2019avez pas les ressources en interne ? Nos partenaires mettent \u00e0 votre disposition une biblioth\u00e8que de contenus d\u00e9j\u00e0 pr\u00eats, totalement adapt\u00e9s \u00e0 notre solution et en version multilingue : visitez notre marketplace, La Learning Station !<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/Product-tour-rafiki.png\u00a0\u00bb alt=\u00a0\u00bbvendeur-en-boutique-conseil\u00a0\u00bb title_text=\u00a0\u00bbgamification-integration-succes\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb460px\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bb2bfdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb29px\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>Le jeu comme levier d\u2019engagement des forces de vente<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/01\/iphone-chanel-mockup.png\u00a0\u00bb alt=\u00a0\u00bbPhoto d&rsquo;un Iphone avec formation Teach on Mars\u00a0\u00bb title_text=\u00a0\u00bbFormation sur mobile\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb transform_scale=\u00a0\u00bb164%|164%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb460px\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><strong>La gamification<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Qui a dit que l\u2019apprentissage devait \u00eatre ennuyant ? Gr\u00e2ce au mobile learning, vos formations deviennent de v\u00e9ritables parcours ludiques, fun et engageants. <a href=\"https:\/\/www.teachonmars.com\/blog\/2021\/12\/gamification-comment-fideliser-vendeurs-secteur-retail\/\" target=\"_blank\" rel=\"noopener\">La gamification est un r\u00e9el atout pour l&rsquo;engagement de vos populations.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00ealant un ensemble de leviers d\u2019engagement inspir\u00e9s du monde du jeu mobile, vid\u00e9o ou de plateau, l\u2019application Teach on Mars permet de faire vivre \u00e0 vos vendeurs des moments d\u2019apprentissage innovants : l\u2019accumulation de badges, le d\u00e9blocage d\u2019activit\u00e9s par r\u00e9ussite, le classement ainsi que les activit\u00e9s de r\u00e9flexion, de conceptualisation ou de simulation viennent alimenter votre contenu pour le rendre encore plus attractif. <a href=\"https:\/\/www.teachonmars.com\/blog\/2022\/03\/comment-dynamiser-reseau-revendeurs\" target=\"_blank\" rel=\"noopener\">C&rsquo;est un moyen unique de dynamiser votre r\u00e9seau de vendeurs<\/a>.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|30px|20px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<p><b>D\u00e9finition <strong>Gamification<\/strong>\u00a0:<br \/><\/b>La gamification est l\u2019utilisation des m\u00e9canismes du jeu vid\u00e9o ou du jeu mobile pour cr\u00e9er une exp\u00e9rience utilisateur engageante et challengeante. La gamification est un pilier de l\u2019apprentissage moderne.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbNos bonnes pratiques :\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x24;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><a href=\"https:\/\/www.teachonmars.com\/blog\/2021\/12\/gamification-comment-fideliser-vendeurs-secteur-retail\/\" target=\"_blank\" rel=\"noopener\">Gamification : Comment fid\u00e9liser les vendeurs dans le secteur du retail !<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb35px||35px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><strong>Le jeu concours<\/strong><\/h4>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -103px; top: 62.9375px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Test\u00e9 et approuv\u00e9 par tous nos clients. Le jeu concours n\u2019a plus \u00e0 faire ses preuves. En utilisant le levier du jeu concours de mani\u00e8re ponctuelle (1 fois par trimestre par exemple), l\u2019application est s\u00fbre de fid\u00e9liser dans le temps particuli\u00e8rement les profils de joueur de type \u00ab\u00a0Killers\u00a0\u00bb : ceux qui aiment la comp\u00e9tition (cf psychologie du joueur de R.Bartle).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La m\u00e9canique du jeu concours, qui consiste \u00e0 lier plusieurs \u00e9l\u00e9ments de gamification, fonctionne \u00e0 tous les coups.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">une activit\u00e9 ludique scor\u00e9e (de type Quiz Game), id\u00e9alement en duel pour y ajouter un aspect comp\u00e9titif imm\u00e9diat,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un classement qui int\u00e8gre un challenge \u00e0 plus long terme,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un lot \u00e0 la cl\u00e9 venant r\u00e9compenser le meilleur joueur, mais surtout motivant le vendeur \u00e0 se d\u00e9passer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un combo gagnant qui, aliment\u00e9 par une animation, va engager, fid\u00e9liser, mais surtout diffuser une \u00e9nergie nouvelle autour de votre produit, service ou marque. L&rsquo;avantage d&rsquo;une application mobile et qu&rsquo;il peut m\u00eame transporter vos jeux concours lors des sessions pr\u00e9sentielles ou lors d&rsquo;\u00e9v\u00e9nements : <a href=\"https:\/\/www.teachonmars.com\/blog\/2019\/01\/apport-du-phygital-learning-dans-le-retail\/\" target=\"_blank\" rel=\"noopener\">vous apportez une animation phygitale<\/a> \u00e0 vos moments synchrones.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbNos bonnes pratiques :\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x24;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><a href=\"https:\/\/www.teachonmars.com\/blog\/2020\/01\/organiser-jeu-concours\/\">Organiser au mieux son jeu concours<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-wrap: wrap;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbdisplay: flex;||flex-wrap: wrap;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbdisplay: flex;||flex-wrap: wrap;\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bborder:2;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||1px|0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><strong>La formation en mobile learning pr\u00eate autant d\u2019attention au fond qu\u2019\u00e0 la forme, autant aux m\u00e9canismes p\u00e9dagogiques qu\u2019aux contenus. <\/strong><span style=\"font-weight: 400;\">C&rsquo;est pour cette raison que chacune des formations transporte un univers bien \u00e0 elle, car elle porte l\u2019esprit du produit transmis par des visuels, des vid\u00e9os, des audios, un storytelling partag\u00e9 par la narration autour du produit. Un large choix d\u2019activit\u00e9s p\u00e9dagogiques et de fonctionnalit\u00e9s de gamification compl\u00e8te le parcours pour le rendre unique, engageant et ludique.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/Product-tour-pana.png\u00a0\u00bb alt=\u00a0\u00bbconseillere-vendeuse-service-client\u00a0\u00bb title_text=\u00a0\u00bbadaptativite-Profile-app-mobile\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb460px\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/turnover_forces-de-vente_insee-1.png\u00a0\u00bb alt=\u00a0\u00bbengagement_forces-de-vente_taux_statistique_retail\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||130px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bb3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#e10600 0%|#b50600 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#e10600&Prime; background_color_gradient_end=\u00a0\u00bb#b50600&Prime; background_image=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2021\/10\/circle-background-pattern-2.png\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&rsquo;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bb3fdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb text_text_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Comment le secteur RETAIL \/ LUXE r\u00e9volutionne la formation gr\u00e2ce au Mobile learning<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9f9f9&Prime; custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb40px||40px||true|\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2021\/11\/Forces-de-Vente-6-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbformation en boutique des forces de vente\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font=\u00a0\u00bb|||on|||||\u00a0\u00bb custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4><strong>Le secteur du luxe exemplaire dans la formation du retail<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Que cela soit <\/span><a href=\"https:\/\/www.teachonmars.com\/blog\/2019\/10\/big-bang-du-learning-chloe-academy\/\"><span style=\"font-weight: 400;\">la Chlo\u00e9 Academy<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.teachonmars.com\/blog\/2018\/11\/la-rimowa-r-cademy-prete-au-decollage\/\"><span style=\"font-weight: 400;\">Rimowa <\/span><\/a><span style=\"font-weight: 400;\">ou encore <a href=\"https:\/\/www.teachonmars.com\/blog\/2015\/03\/clarins-forme-ses-conseilleres-beaute-grace-au-mobile-learning\/\" target=\"_blank\" rel=\"noopener\">Clarins<\/a> ou <a href=\"https:\/\/www.teachonmars.com\/blog\/2020\/05\/coty-teach-on-mars-trophees-digital-learning\/\" target=\"_blank\" rel=\"noopener\">Coty<\/a>. Le secteur du luxe a compris tr\u00e8s t\u00f4t les b\u00e9n\u00e9fices du mobile learning dans la formation des forces de vente.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u00ab L\u2019application permet de reconnecter tout le monde avec le produit, avec la Direction Artistique, quelle que soit la localisation g\u00e9ographique du collaborateur, en Chine, aux USA ou en France. L\u2019application a permis une r\u00e9elle harmonisation dans toutes les langues locales. De plus, l\u2019animation du Fil d\u2019Actualit\u00e9 dans l\u2019application permet de communiquer plus naturellement avec la population des stylistes. \u00bb confie <strong>Jules Robert-Le H\u00e9riss\u00e9, Head of International HR Development chez Chlo\u00e9.<\/strong><\/span><\/p>\n<\/blockquote>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Chez Rimowa, on salut l\u2019\u00e9quilibre entre une plateforme de formation engageante et ludique et una qualit\u00e9 p\u00e9dagogique irr\u00e9prochable.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/ndJbAOT51vE\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Cet \u00e9quilibre est ce qui fera la diff\u00e9rence aupr\u00e8s des forces de vente qui s\u2019approprient tr\u00e8s rapidement l\u2019application et qui d\u00e9veloppent ainsi des automatismes d\u2019utilisation. C\u2019est <\/span><a href=\"https:\/\/www.teachonmars.com\/blog\/2018\/03\/acqua-di-parma-entre-dans-un-nouveau-monde-avec-le-mobile-learning\/\"><span style=\"font-weight: 400;\">Acqua Di Parma<\/span><\/a><span style=\"font-weight: 400;\"> qui le dit :\u00a0<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">Cette nouvelle fa\u00e7on d\u2019apprendre a \u00e9t\u00e9 largement adopt\u00e9e par les conseillers beaut\u00e9, en particulier par les plus jeunes. \u00ab C\u2019est rapide et facile d\u2019acc\u00e8s, et ils peuvent suivre les activit\u00e9s hors ligne. C\u2019est parfait si vous avez besoin d\u2019une information sp\u00e9cifique, en une seconde, vous l\u2019obtenez ! \u00bb. Apr\u00e8s avoir v\u00e9rifi\u00e9 les statistiques, Eleonora a remarqu\u00e9 que les conseillers ne se contentaient pas de t\u00e9l\u00e9charger l\u2019application, mais y passaient plus de temps que pr\u00e9vu tout en cr\u00e9ant une habitude d\u2019apprentissage mobile<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Chez <strong>Kenzo \/ Givenchy<\/strong>, la solution mobile learning a permis d\u2019uniformiser et de centraliser l\u2019\u00e9cosyst\u00e8me de formation de l\u2019entreprise. Ce n\u2019est pas moins de 7 plateformes que Teach on Mars remplace d\u00e9sormais et qui permet ainsi de simplifier l\u2019analyse des donn\u00e9es des diff\u00e9rentes marques, entit\u00e9s et publics.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/smartmockups_l0jvz4u7.jpg\u00a0\u00bb alt=\u00a0\u00bbcas_client_kenzo-givenchy_mobile-learning_retail-luxe\u00a0\u00bb title_text=\u00a0\u00bbcommercial\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb460px\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_button button_url=\u00a0\u00bbhttps:\/\/info.teachonmars.com\/fr\/cas-client-kenzo-givenchy\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrez le succ\u00e8s de Kenzo \/ Givenchy !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#E10600&Prime; custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#e10600 0%|#b50600 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#e10600&Prime; background_color_gradient_end=\u00a0\u00bb#b50600&Prime; background_image=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2021\/10\/circle-background-pattern-2.png\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&rsquo;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bb4fdv\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb12px||||false|false\u00a0\u00bb text_text_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Quand le secteur bancaire s\u2019adapte pour former les conseillers bancaires sur les soft skills<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/smartmockups_l0jv1hn3.jpg\u00a0\u00bb alt=\u00a0\u00bbcas_client_bpce_vente_conseillers_banque_mobile-learning\u00a0\u00bb title_text=\u00a0\u00bbapp-missions-onboarding-rdcf-roche\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|3px|3px|3px|3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Le secteur bancaire fait aussi partie des populations qui ont compris l\u2019importance de former leurs conseillers client\u00e8les (mais aussi les fonctions support) pour les faire monter en comp\u00e9tences sur les sujets \u201csoft skills\u201d.<\/span><\/p>\n<p><strong>B\u2019Digit, la plateforme mobile de BPCE accueille pr\u00e8s de 100 000 apprenants dont une bonne partie de conseillers client\u00e8le.<\/strong><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u00ab Les collaborateurs appr\u00e9cient qu\u2019on leur offre une solution o\u00f9 ils peuvent se connecter sur leur PC entre deux rendez-vous, en mobilit\u00e9 sur leur smartphone, quand et o\u00f9 ils le souhaitent. Cette application les aide \u00e0 adopter cette nouvelle d\u00e9marche d\u2019autoformation rendue possible gr\u00e2ce \u00e0 cette plateforme en libre-service \u00bb <\/span><strong>Delphine COSTEDOAT du Groupe BPCE.<\/strong><\/p>\n<\/blockquote>\n<p>Le secteur <a href=\"https:\/\/www.teachonmars.com\/blog\/2017\/03\/mobile-learning-bouygues-telecom-teach-on-mars\/\" target=\"_blank\" rel=\"noopener\">des t\u00e9l\u00e9coms<\/a> ou celui <a href=\"https:\/\/www.teachonmars.com\/blog\/2022\/01\/formation-professionnels-deplacement-secteurs-transport-logistique-btp-sante-tourisme\/\" target=\"_blank\" rel=\"noopener\">des transports<\/a> n&rsquo;en sont pas exempts.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/info.teachonmars.com\/fr\/cas-bpce\u00a0\u00bb button_text=\u00a0\u00bbT\u00e9l\u00e9chargez le cas client BPCE !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#E10600&Prime; custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f9f9f9&Prime; custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb35px||35px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbD\u00e9couvrir comment fid\u00e9liser vos vendeurs gr\u00e2ce au mobile learning\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x24;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||-3px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||1px|0px||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; custom_css_main_element=\u00a0\u00bbfont-size:1.3em;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><a href=\"https:\/\/www.teachonmars.com\/fr\/learning-management-system\/#demandedemo\">C\u2019est par ici\u00a0!<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbBesoin d\u2019accompagnement pour d\u00e9ployer vos formations sur le terrain ?\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x24;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb content_max_width=\u00a0\u00bb1200px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbRaleway|700|||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||-3px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||1px|0px||\u00a0\u00bb custom_css_main_element=\u00a0\u00bbfont-size:1.3em;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_scale__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb transform_translate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_rotate__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_skew__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_origin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb transform_scale__hover=\u00a0\u00bb102%|102%\u00a0\u00bb]<\/p>\n<p><a href=\"https:\/\/www.teachonmars.com\/contact\/\"><span style=\"font-weight: 400;\">C\u2019est par l\u00e0 !<\/span><\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#e10600 0%|#b50600 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#e10600&Prime; background_color_gradient_end=\u00a0\u00bb#b50600&Prime; background_image=\u00a0\u00bbhttps:\/\/www.teachonmars.com\/wp-content\/uploads\/2021\/10\/circle-background-pattern-2.png\u00a0\u00bb custom_margin=\u00a0\u00bb|||19%|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0%|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les entreprises ont compris l&rsquo;importance d&rsquo;amener la formation au plus pr\u00e8s des forces de vente. Avec une solution mobile comme Teach on Mars, les vendeurs, conseillers et distributeurs peuvent se former \u00e0 tout moment et de mani\u00e8re ludique pour devenir ambassadeurs de la marque et monter en comp\u00e9tences sur leurs m\u00e9tiers. Un moyen infaillible pour booster vos ventes.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LA FORMATION DES FORCES DE VENTEBooster les ventes gr\u00e2ce \u00e0 des formations accessibles, courtes et impactantes.Sommaire[dsm_menu menu_id=\u00a0\u00bb232&Prime; menu_link_text_color=\u00a0\u00bb#7c7c7c\u00a0\u00bb list_style_type=\u00a0\u00bbdecimal\u00a0\u00bb list_style_color=\u00a0\u00bb#000000&Prime; module_id=\u00a0\u00bbmi4-menu-toc\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||26px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmargin-bottom:0px!important;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb menu_link_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb menu_link_text_color__hover=\u00a0\u00bb#E10600&Prime; _i=\u00a0\u00bb1&Prime; _address=\u00a0\u00bb1.0.0.1&Prime; \/]D\u00e9couvrez sur cette page toutes les meilleures pratiques pour la formation des forces de vente : microlearning, gamification et toutes les exp\u00e9riences [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"parent":0,"menu_order":77,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-35110","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formations des forces de vente - Teach on Mars<\/title>\n<meta name=\"description\" content=\"Boostez vos ventes en offrant \u00e0 vos forces de vente des formations accessibles, courtes, impactantes mais surtout sociales et gamifi\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/fr\/formation-forces-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORCES DE VENTE (PP)\" \/>\n<meta property=\"og:description\" content=\"Boostez vos ventes en offrant \u00e0 vos forces de vente des formations accessibles, courtes, impactantes mais surtout sociales et gamifi\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teachonmars.com\/fr\/formation-forces-vente\/\" \/>\n<meta property=\"og:site_name\" content=\"Teach on Mars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teachonmars.fr\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T14:26:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/formation-forces-vente\\\/\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/formation-forces-vente\\\/\",\"name\":\"Formations des forces de vente - Teach on Mars\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#website\"},\"datePublished\":\"2022-03-18T09:14:29+00:00\",\"dateModified\":\"2025-02-12T14:26:48+00:00\",\"description\":\"Boostez vos ventes en offrant \u00e0 vos forces de vente des formations accessibles, courtes, impactantes mais surtout sociales et gamifi\u00e9es.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/formation-forces-vente\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/formation-forces-vente\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/formation-forces-vente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FORCES DE VENTE (PP)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/fr\\\/\",\"name\":\"Teach on Mars\",\"description\":\"More Learning Moments. 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