{"id":8971,"date":"2018-11-28T14:41:26","date_gmt":"2018-11-28T13:41:26","guid":{"rendered":"https:\/\/www.teachonmars.com\/blog\/?p=8971"},"modified":"2021-01-17T23:12:27","modified_gmt":"2021-01-17T22:12:27","slug":"matinale-retail-la-nouvelle-combinaison-du-digital-et-de-lhumain-quelle-place-pour-la-formation","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2018\/11\/matinale-retail-la-nouvelle-combinaison-du-digital-et-de-lhumain-quelle-place-pour-la-formation\/","title":{"rendered":"Matinale Retail : la nouvelle combinaison du digital et de l’humain, quelle place pour la formation ?"},"content":{"rendered":"

Jeudi 22 novembre 2018 se tenait, au tr\u00e8s chaleureux Cercle Su\u00e9dois, une matinale organis\u00e9e par le CEW<\/a> : Le retail digital oui mais humanis\u00e9 avant tout<\/a>.<\/p>\n

C’est avec fiert\u00e9 et joie que nous avons pu t\u00e9moigner \u00e0 cette occasion et partager notre vision de cette digitalisation \u00e0 l’oeuvre qui doit surtout booster la relation de proximit\u00e9 et de complicit\u00e9 dans la boutique entre le.la conseiller.\u00e8re beaut\u00e9 et son.sa client.e.<\/p>\n

\"Matinale<\/a><\/p>\n

Car que vient chercher en boutique un client ? Si ce n’est une attention particuli\u00e8re, une exp\u00e9rience enrichissante ou un conseil personnalis\u00e9, puisque le produit en lui-m\u00eame, il peut l’obtenir sur sa tablette depuis son canap\u00e9 du bout des doigts !<\/p>\n

Chez Teach on Mars, depuis plus de 5 ans, nous accompagnons les formateurs des plus grandes marques de la beaut\u00e9 \u00e0 transmettre \u00e0 leurs conseillers, bien \u00e9videmment une connaissance produit exemplaire mais aussi un sens de la relation client qui va apporter le petit plus qui change tout : reconnaissance de l’individu, r\u00e9assurance dans son choix de la marque et de fait fid\u00e9lisation.<\/p>\n

Pourquoi le mobile learning est-il particuli\u00e8rement adapt\u00e9 aux conseillers beaut\u00e9 ?<\/h2>\n

\"presentation<\/a><\/p>\n

Cette pr\u00e9cision dans la formation et cette excellence de la relation nous l’avons mesur\u00e9e sur une \u00e9chelle de 5 crit\u00e8res, et nous vous invitons \u00e0 mesurer vos dispositifs de formation \u00e0 l’aune de cette grille<\/p>\n

    \n
  1. DEPLOIEMENT :<\/strong> Est-ce que le conseiller se forme ? A-t-il acc\u00e9d\u00e9 au contenu en ligne ? Combien de temps en moyenne y-a-t-il pass\u00e9 ? Est-il revenu ?<\/li>\n
  2. SATISFACTION :<\/strong> Est-ce que le conseiller est satisfait de la formation qui lui a \u00e9t\u00e9 propos\u00e9 ? A-t-il le sentiment d’avoir appris des choses, d’avoir progress\u00e9 dans son expertise, d’en ressortir grandi ? A-t-il aim\u00e9 les diff\u00e9rentes modalit\u00e9s p\u00e9dagogiques ?<\/li>\n
  3. CONNAISSANCE\u00a0 :<\/strong> Que retient-on \u00e0 chaud ? \u00c0 froid ? Sur les connaissances techniques ? Sur les comp\u00e9tences comportementales ?<\/li>\n
  4. MISE EN PRATIQUE :<\/strong> Le client, le manager, le coll\u00e8gue, le coach, le formateur observent-ils concr\u00e8tement une am\u00e9lioration de la c\u00e9r\u00e9monie de vente ? Avec une v\u00e9ritable valeur ajout\u00e9e dans la relation, mesurable par un mistery shopping<\/em> ou un Survey \u00e0 360\u00b0 ?<\/li>\n
  5. CONCRETISATION :<\/strong> Quel est le ROI du dispositif ? Quels co\u00fbts investis pour quels impacts sur le business \u00e0 court, moyen et long terme ? D’un point de vue chiffres et d’un point de vue d’image de marque ?
    \n(\u00e9chelle inspir\u00e9e de     Kirkpatrick<\/a>)<\/li>\n<\/ol>\n

    \u00c0 chacun de ces niveaux, la relation humaine entre en jeu. La formation peut \u00eatre en partie digitalis\u00e9e mais elle doit s’accompagner de moments de partages, de dialogue et de retours d’exp\u00e9riences profond\u00e9ment humains.<\/p>\n

    Au-del\u00e0 d’une technologie innovante et mobile first, Teach on Mars se positionne comme un acc\u00e9l\u00e9rateur de performance mais surtout un outil de d\u00e9veloppement de la personne : aussi bien sur ses connaissances techniques du produit ou iconiques de la marque, que sur une proposition de valeur plus large qui met au coeur la relation humaine d’\u00e9change et de dialogue. Digital oui mais humain avant tout ! La th\u00e9matique de cette matinale \u00e9tait d\u00e9cid\u00e9ment une brillante id\u00e9e et les intervenants tous passionn\u00e9s et inspirants.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Jeudi 22 novembre 2018 se tenait, au tr\u00e8s chaleureux Cercle Su\u00e9dois, une matinale organis\u00e9e par le CEW : Le retail digital oui mais humanis\u00e9 avant tout. C’est avec fiert\u00e9 et joie que nous avons pu t\u00e9moigner \u00e0 cette occasion et partager notre vision de cette digitalisation \u00e0 l’oeuvre qui doit surtout booster la relation de […]<\/p>\n","protected":false},"author":15,"featured_media":8989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[60],"tags":[],"class_list":["post-8971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teach-on-mars-news"],"yoast_head":"\nMatinale Retail : la nouvelle combinaison du digital et de l'humain, quelle place pour la formation ? - Teach on Mars<\/title>\n<meta name=\"description\" content=\"Le 22 novembre 2018, Tiphaine Duchet \u00e9tait \u00e0 la matinale retail organis\u00e9e par le CEW pour partager sa vision de la digitalisation dans les boutiques.\" \/>\n<meta name=\"robots\" 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