{"id":5411,"date":"2015-10-08T10:00:38","date_gmt":"2015-10-08T08:00:38","guid":{"rendered":"https:\/\/www.teachonmars.com\/blog\/2015\/10\/teach-on-mars-contents-authors-lesson-2-the-brain-angle\/"},"modified":"2019-08-28T17:24:07","modified_gmt":"2019-08-28T15:24:07","slug":"teach-on-mars-contents-authors-lesson-2-the-brain-angle","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2015\/10\/teach-on-mars-contents-authors-lesson-2-the-brain-angle\/","title":{"rendered":"Teach on Mars contents authors! Lesson #2 \u2013 The brain Angle"},"content":{"rendered":"

Already experienced the hint and tips of Lesson#1<\/a>?<\/p>\n

On how to decrypt our whimsical brain interpretation of what our blameless eyes get?<\/p>\n

Fancy a wake-up call (Lesson#1)?<\/p>\n

    \n
  1. Optical illusions mislead our senses; colours and shapes influence interpretation. Use these hocus-pocuses (yes, for dummies) to\u00a0manage others\u2019 brain vision analysis!<\/li>\n
  2. Peripheral vision gets the glimpse of a situation. Hence pay attention to your outlying design, as this is what will give the overall picture to watchers!<\/li>\n
  3. Patterns attract! Use it: grouping, white space, tables\u2026 And catch viewers\u2019 eyes!<\/li>\n<\/ol>\n

    And there is more to come!\u00a0Our brain play us sometimes of towers no?<\/p>\n

    First<\/em>, did you know that human faces, particularly the eyes, appeal? According to eye-catching researches<\/a>, on a screen people first look and react to faces<\/strong>, they even\u00a0follow the gaze direction! Do you notice\u00a0the\u00a0object in\u00a0the illustration at the beginning of this article? \ud83d\ude42<\/p>\n

    Tip: use faces on your background images, to catch users’ attention and interest!<\/div>\n

    Teach on Mars illustration on face impact:<\/span><\/p>\n

    \"photo<\/a>

    Use faces!<\/p><\/div>\n

    Another<\/em> unconventional brain activity lays in its preference for\u00a0the canonical perspective<\/em><\/strong>. Studies show that when volunteers\u00a0are asked to draw an object from memory, they always represent it in its canonical perspective, this is how we best recognize and remember an object! Remember this useful information\u00a0when designing your objects! That tip’s worth a cup of coffee!<\/p>\n

    Tip: if you want users to remember your items, picture them in a canonical perspective.<\/div>\n

    Teach on Mars illustration on canonical perspective usage:<\/span><\/p>\n

    \"photo-17\"<\/a>

    Adriana confirms!<\/p><\/div>\n

    You may now have a valuable insight into your objects\u00a0shape, but where are you going to map them\u00a0on a screen, so as to bring them to light? Where do people look first on a computer or mobile screen? The\u00a0few rules below may well enlighten you:<\/p>\n