{"id":5407,"date":"2015-09-21T10:40:29","date_gmt":"2015-09-21T08:40:29","guid":{"rendered":"https:\/\/www.teachonmars.com\/blog\/2015\/09\/teach-on-mars-contents-authors-lesson-1-how-do-people-see\/"},"modified":"2019-08-28T17:30:39","modified_gmt":"2019-08-28T15:30:39","slug":"teach-on-mars-contents-authors-lesson-1-how-do-people-see","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2015\/09\/teach-on-mars-contents-authors-lesson-1-how-do-people-see\/","title":{"rendered":"Teach on Mars contents authors! Lesson #1 &#8211; How do People see"},"content":{"rendered":"<p>&#8220;Simple is hard. Easy is harder. Invisible is hardest.&#8221; <em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Jean-Louis_Gass\u00e9e\" target=\"_blank\" rel=\"noopener noreferrer\">Jean-Louis Gass\u00e9e<\/a>,\u00a0\u00a0<\/em>former Executive at\u00a0Apple Computer.<\/p>\n<p>What makes a surfer\u00a0click? What grabs a reader attention? How to catch\u00a0long-term memory?<\/p>\n<p>At Teach on Mars we believe that the key ingredient of a successful mobile learning application comes from the combination of innovative and mobile first digital tools coupled with\u00a0eye-catching, clear and efficient content\/design.<\/p>\n<p>Add a pinch of psychology while designing a content might well help it to\u00a0hit the mark!<\/p>\n<p>So, Best-writing Authors, just let your creativity rip, watch out for\u00a0our many helpful hints and tips lessons and start writing activities content that will make learners want more!<\/p>\n<p>Let&#8217;s start\u00a0the lessons!\u00a0As a lesson teaser, let us drive you into the mysteries of <strong>how people actually see<\/strong>, and how to take advantage of it!<\/p>\n<p><strong>First<\/strong>, what you believe to\u00a0show in your content is not necessarily what the learner will see. Our brain sometimes deciphers anything but the image!<\/p>\n<ul>\n<li>Image\u00a0interpretation depends on the <strong>learner background, knowledge and expectations<\/strong><\/li>\n<li><strong>Optical illusions<\/strong> mislead our\u00a0senses, as in famous <a href=\"https:\/\/en.wikipedia.org\/wiki\/M\u00fcller-Lyer_illusion\" target=\"_blank\" rel=\"noopener noreferrer\">Franz M\u00fcller-Lyer<\/a> optical illusion of 2 lines \u00a0of the same length\u00a0yet looking different:<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/muller-lyer.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1212 alignnone aligncenter\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/muller-lyer.png\" alt=\"muller-lyer\" width=\"169\" height=\"42\" \/><\/a><\/p>\n<ul>\n<li><strong>Colors and shapes<\/strong> influence interpretation:<\/li>\n<\/ul>\n<p style=\"text-align: center;\">\u00a0<a href=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/Slide1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1213\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/Slide1.jpg\" alt=\"Slide1\" width=\"189\" height=\"60\" \/><\/a><\/p>\n<div style=\"border: 1px solid black; text-align: center;\">Tip: Use colors, shapes and optical illusions to persuade learners to see things in a certain way!<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Furthermore<\/strong>, studies conducted by <a href=\"http:\/\/jov.arvojournals.org\/article.aspx?articleid=2122327\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Adam Larson<\/strong> and<strong> Lester Loschky<\/strong> <\/a>show that <strong>peripheral vision<\/strong> gets the essence\u00a0of a scene, while central vision is used to look at things directly, to see details. <em>It is therefore important that the information in the periphery clearly communicates the purpose of an activity\u00a0card.<\/em><\/p>\n<div style=\"border: 1px solid black; text-align: center;\">Tip: Carefully select your backgrounds as users get the overall objective of a screen out of it!<\/div>\n<p><span style=\"color: #ff0000;\">Teach on Mars illustration on peripheral vision:<\/span><\/p>\n<div id=\"attachment_1378\" style=\"width: 174px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/photo-11.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1378\" class=\"wp-image-1378\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/photo-11.png\" alt=\"photo 1\" width=\"164\" height=\"246\" \/><\/a><p id=\"caption-attachment-1378\" class=\"wp-caption-text\">Firemen application<\/p><\/div>\n<p><strong>Finally<\/strong>, people identify objects by distinguishing\u00a0patterns. As per <a href=\"https:\/\/en.wikipedia.org\/wiki\/Irving_Biederman\" target=\"_blank\" rel=\"noopener noreferrer\">Irving Biederman<\/a> &#8220;geons&#8221; theory, we shape all objects from 24 basic forms that we distinguish in all objects. <em>Hence, we suggest that you use patterns (grouping, white space&#8230;) as much as possible, since people automatically look for them!<\/em><\/p>\n<div style=\"border: 1px solid black; text-align: center;\">Tip: Use patterns (grouping, white space&#8230;)! People automatically look for them!<\/div>\n<p><span style=\"color: #ff0000;\">Teach on Mars illustration on patterns usage:<\/span><\/p>\n<div id=\"attachment_1379\" style=\"width: 174px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/photo-2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1379\" class=\" wp-image-1379\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2015\/09\/photo-2.png\" alt=\"photo 2\" width=\"164\" height=\"246\" \/><\/a><p id=\"caption-attachment-1379\" class=\"wp-caption-text\">Use patterns!<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>You now see that what our brain comes up with isn&#8217;t exactly what our eyes are seeing!<\/p>\n<p>In the next lesson, we will keep on analyzing the\u00a0journey\u00a0of an\u00a0image within our brain!<\/p>\n<p><a href=\"https:\/\/www.teachonmars.com\/blog\/en\/2015\/09\/teach-on-mars-contents-authors-lessons-tips-index-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lessons tips index page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Simple is hard. Easy is harder. Invisible is hardest.&#8221; Jean-Louis Gass\u00e9e,\u00a0\u00a0former Executive at\u00a0Apple Computer. What makes a surfer\u00a0click? What grabs a reader attention? How to catch\u00a0long-term memory? At Teach on Mars we believe that the key ingredient of a successful mobile learning application comes from the combination of innovative and mobile first digital tools coupled [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":12660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-5407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trainers-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Teach on Mars contents authors! Lesson #1 - How do People see - Teach on Mars<\/title>\n<meta name=\"description\" content=\"What makes a surfer\u00a0click? What grabs a reader attention? 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