{"id":44338,"date":"2025-09-17T15:26:04","date_gmt":"2025-09-17T13:26:04","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=44338"},"modified":"2025-09-17T15:26:06","modified_gmt":"2025-09-17T13:26:06","slug":"mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2025\/09\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\/","title":{"rendered":"Mobile Learning Awards 2025: A closer look at Van Cleef &amp; Arpels"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>On 5th June 2025, the 7th edition of the Mobile Learning Awards (MLA), organised by Teach on Mars (LumApps group), recognised our clients\u2019 best achievements in the field of mobile learning.<\/p>\n\n\n\n<p>As we announced in <a href=\"https:\/\/www.teachonmars.com\/en\/blog\/2025\/07\/a-look-back-at-the-7th-edition-of-teach-on-mars-mobile-learning-awards\/\">our recent article<\/a>, we are pleased to be launching a series of 5 articles to shine a light on the winning projects in each category:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best native training<\/li>\n\n\n\n<li>Best integrated training<\/li>\n\n\n\n<li>Best launch<\/li>\n\n\n\n<li>Best campaign<\/li>\n\n\n\n<li>Jury\u2019s special award<\/li>\n<\/ul>\n\n\n\n<p>Once again this year, the Mobile Learning Awards paid tribute to pedagogical excellence and creativity in mobile learning. This was the case, in particular, for the <strong>Native Training Award<\/strong>, which recognises the best course designed exclusively using activities native to the Teach on Mars solution. And it was the prestigious <strong>Maison Van Cleef &amp; Arpels<\/strong> that stood out in 2025 with its <strong><em>Blooming Days<\/em><\/strong> course.<\/p>\n\n\n\n<p>Three key criteria were central to the jury\u2019s appraisal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pedagogical design, with a coherent programme and choice of activities,<\/li>\n\n\n\n<li>Editorial and graphic style, to guarantee the identity and elegance of content,<\/li>\n\n\n\n<li>Content creation, including the structuring and presentation of content, as well as learner engagement.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s look more closely at this inspirational project and some best learning practices to take away!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-winner\">The Winner<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/Logo-VCA.png\" alt=\"\" class=\"wp-image-44310\" style=\"width:500px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/Logo-VCA.png 1024w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/Logo-VCA-980x287.png 980w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/Logo-VCA-480x141.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Established in 1906, <strong>Van Cleef &amp; Arpels<\/strong> has asserted itself over the decades as one of the greatest fine jewellery and watchmaking houses. Renowned for its exceptional know-how, poetic universe and iconic creations, the company cultivates an art of transmission as refined as its jewels.<\/p>\n\n\n\n<p>Since 2019, the <strong>BLOOM with VCA<\/strong> application has bolstered the dissemination of this culture worldwide. The aim being to provide all teams \u2013 whether in-store, in workshops or at the headquarters \u2013 with an immersive, elegant training experience, that is true to the company\u2019s values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-winning-course-blooming-days\">The winning course : <em>Blooming Days<\/em><\/h2>\n\n\n\n<p>Designed to <strong>simplify the onboarding of new hires<\/strong>, <em>Blooming Days<\/em> is also intended to disseminate the Van Cleef &amp; Arpels\u2019 unique culture and expertise worldwide. It addresses three key aims:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Immerse teams in the company\u2019s values,<\/strong><\/li>\n\n\n\n<li><strong>Transmit French jewellery-making expertise<\/strong> to employees with different backgrounds and origins,<\/li>\n\n\n\n<li><strong>Digitise the onboarding process<\/strong> in a context of global expansion.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-1.png\" alt=\"\" class=\"wp-image-44341\" style=\"width:auto;height:350px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-1.png 425w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-1-148x300.png 148w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-immersive-and-engaging-storytelling\">Immersive and engaging storytelling<\/h2>\n\n\n\n<p>Within the first few minutes, learners are immersed in a rich and captivating narrative. The modules follow a consistent<strong> central theme,<\/strong> cadenced by suggestive titles to bring about a feeling of wanderlust and discovery. This approach consolidates curiosity and infuses each part of the course with an almost fanciful quality, true to the storytelling that is so dear to Van Cleef &amp; Arpels.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-3.png\" alt=\"\" class=\"wp-image-44345\" style=\"width:auto;height:350px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-3.png 425w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-3-148x300.png 148w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Gamification<\/strong> plays an important role: enigmas, codes and challenges transform the experience into a treasure hunt. This playful mechanism boosts attention and gives rise to a feeling of adventure, where progress goes hand in hand with discovery.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-2.png\" alt=\"\" class=\"wp-image-44343\" style=\"width:auto;height:350px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-2.png 425w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-2-148x300.png 148w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-visually-pleasing-and-refined-experience\"><strong>A visually pleasing and refined experience<\/strong><\/h2>\n\n\n\n<p>Just like Van Cleef &amp; Arpels\u2019 creations, the course stands out for its <strong>flawless graphic and editorial cohesiveness.<\/strong> Illustrations, photographs and videos intertwine harmoniously to create a sophisticated visual concept. The colours, layout and multimedia supports elegantly convey the company\u2019s identity and deepen the immersion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-5.png\" alt=\"\" class=\"wp-image-44349\" style=\"width:auto;height:350px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-5.png 425w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-5-148x300.png 148w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The <strong>Workshop Virtual Tour<\/strong> is another a highlight of the course. Employees discover the behind-the-scenes of jewellery-making savoir-faire, enabling them to better grasp the artisanal excellence concealed within every creation. This immersive experience, which the jury particularly enjoyed, illustrates digital technology\u2019s ability to transmit a unique heritage.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-4.png\" alt=\"\" class=\"wp-image-44347\" style=\"width:auto;height:350px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-4.png 425w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-4-148x300.png 148w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-humanised-and-rewarding-learning\">Humanised and rewarding learning<\/h2>\n\n\n\n<p>Apart from content, <em>Blooming Days<\/em> focuses on forging a close relationship with learners. The course is filled with personalised messages, congratulations and encouragements. The inclusion of testimonials and interviews with key employees gives the course a strong human dimension; learners feel like they are guided by a caring mentor and participating in a joint adventure.<\/p>\n\n\n\n<p>This approach not only fosters engagement, but also strengthens a sense of pride in working for the company.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"864\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-6.png\" alt=\"\" class=\"wp-image-44351\" style=\"width:auto;height:350px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-6.png 425w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Image-6-148x300.png 148w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-summary-inspiring-best-practices\">In summary: inspiring best practices<\/h2>\n\n\n\n<p>The <em>Blooming Days<\/em> course shows how mobile learning can combine <strong>elegance, immersion and active pedagogy. <\/strong>Here are some best practices to take away from the course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a <strong>clear and coherent structure<\/strong>, supported by engaging storytelling.<\/li>\n\n\n\n<li>Use <strong>gamification <\/strong>to provide the course with pace and maintain motivation.<\/li>\n\n\n\n<li>Focus on creating a flawless <strong>visual and editorial quality<\/strong>, that is consistent with the brand\u2019s identity.<\/li>\n\n\n\n<li>Include<strong> immersive experiences<\/strong>, such as a virtual tour to immerse learners in real-life situations.<\/li>\n\n\n\n<li>Humanise the course with<strong> testimonials, interviews and personalised interactions.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>With <em>Blooming Days<\/em>, Van Cleef &amp; Arpels shows how an onboarding course can become a truly <strong>immersive and engaging experience<\/strong>, aligned with the company\u2019s poetic universe. An inspiring benchmark for all digital learning stakeholders!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"149\" src=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/Logo-Bloom-VCA-1024x149.png\" alt=\"\" class=\"wp-image-44329\" style=\"width:400px\" srcset=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/Logo-Bloom-VCA-980x142.png 980w, https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/Logo-Bloom-VCA-480x70.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Native Training Award, which recognizes the best training designed exclusively with the native activities of the Teach on Mars solution, was presented to the prestigious Maison Van Cleef &#038; Arpels for its &#8220;Blooming Days&#8221; course. This article offers a focus on the best practices of Van Cleef &#038; Arpels.<\/p>\n","protected":false},"author":69,"featured_media":44339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[55],"tags":[523,249],"class_list":["post-44338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-laureats-en","tag-mobile-learning-awards-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Learning Awards 2025: A closer look at Van Cleef &amp; Arpels - Teach on Mars<\/title>\n<meta name=\"description\" content=\"The Native Training Award, which recognizes the best training designed exclusively with the native activities of the Teach on Mars solution, was presented to the prestigious Maison Van Cleef &amp; Arpels for its &quot;Blooming Days&quot; course. This article offers a focus on the best practices of Van Cleef &amp; Arpels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/en\/blog\/2025\/09\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Learning Awards 2025: A closer look at Van Cleef &amp; Arpels\" \/>\n<meta property=\"og:description\" content=\"The Native Training Award, which recognizes the best training designed exclusively with the native activities of the Teach on Mars solution, was presented to the prestigious Maison Van Cleef &amp; Arpels for its &quot;Blooming Days&quot; course. This article offers a focus on the best practices of Van Cleef &amp; Arpels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teachonmars.com\/en\/blog\/2025\/09\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\/\" \/>\n<meta property=\"og:site_name\" content=\"Teach on Mars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teachonmars.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T13:26:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T13:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2025\/09\/EN-Article-cover-VCA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"918\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"K\u00e9vin Papin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:site\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"K\u00e9vin Papin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/\"},\"author\":{\"name\":\"K\u00e9vin Papin\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/#\\\/schema\\\/person\\\/c395b1d3bd924ef21b7c445d9a7999cf\"},\"headline\":\"Mobile Learning Awards 2025: A closer look at Van Cleef &amp; Arpels\",\"datePublished\":\"2025-09-17T13:26:04+00:00\",\"dateModified\":\"2025-09-17T13:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/\"},\"wordCount\":770,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/EN-Article-cover-VCA.png\",\"keywords\":[\"laur\u00e9ats\",\"Mobile Learning Awards\"],\"articleSection\":[\"Case study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/\",\"name\":\"Mobile Learning Awards 2025: A closer look at Van Cleef &amp; Arpels - Teach on Mars\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2025\\\/09\\\/mobile-learning-awards-2025-a-closer-look-at-van-cleef-arpels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/EN-Article-cover-VCA.png\",\"datePublished\":\"2025-09-17T13:26:04+00:00\",\"dateModified\":\"2025-09-17T13:26:06+00:00\",\"description\":\"The Native Training Award, which recognizes the best training designed exclusively with the native activities of the Teach on Mars solution, was presented to the prestigious Maison Van Cleef & Arpels for its \\\"Blooming Days\\\" course. 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