{"id":41055,"date":"2024-04-29T14:46:01","date_gmt":"2024-04-29T12:46:01","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=41055"},"modified":"2024-04-29T14:46:02","modified_gmt":"2024-04-29T12:46:02","slug":"mobile-learning-awards-spotlight-on-diptyque-winner-of-the-integrated-training-award-best-practices-guide","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2024\/04\/mobile-learning-awards-spotlight-on-diptyque-winner-of-the-integrated-training-award-best-practices-guide\/","title":{"rendered":"[Mobile Learning Awards] Spotlight on Diptyque, winner of the Integrated Training Award, best practices guide."},"content":{"rendered":"\n
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TRAINING AWARDS<\/strong><\/h2>\n\n\n\n

This year, the Training Award was split into two separate prizes: <\/p>\n\n\n\n

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  • the Native Training Award<\/strong>, presented to the best 100% Martian course, created entirely with the native activities of the Teach on Mars solution.<\/li>\n\n\n\n
  • the Integrated Training<\/strong> Award bestowed to the best course created from the synergy between the Teach on Mars solution and other authoring tools.<\/li>\n<\/ul>\n\n\n\n

    3 criteria were considered: <\/p>\n\n\n\n

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    • architecture (coherence, choice of activities)<\/li>\n\n\n\n
    • graphic and editorial style<\/li>\n\n\n\n
    • interactivity (engagement and learner support)<\/li>\n<\/ul>\n\n\n\n

      After the initial deliberations, 3 courses were selected from each category and Diptyque\u2019s “WELCOME TO DIPTYQUE<\/strong>” course won the best integrated training award. <\/p>\n\n\n\n

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      INTEGRATED TRAINING AWARD<\/strong><\/h2>\n\n\n\n
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      THE WINNER<\/strong><\/h3>\n\n\n\n
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      Diptyque<\/strong> is a luxury brand founded in 1961<\/strong> in Saint-Germain-des-Pr\u00e9s by three multidisciplinary artists, united by their shared sense of beauty, love of nature and insatiable curiosity. <\/p>\n\n\n\n

      Creators of body and room fragrances<\/strong>, fragranced beauty products and decorative items, their creations are like stories that untether the imagination. <\/p>\n<\/div>\n<\/div>\n\n\n\n

      Launched in 2020<\/strong>, Be Inspired<\/strong> is Diptyque\u2019s training application aimed at all staff members (retail and wholesale sales teams and HQ) to provide training on the collections, brand culture, customer experience, etc. Elle s\u2019adresse \u00e0 l\u2019ensemble des collaborateurs<\/strong> (\u00e9quipes de vente retail, wholesale et si\u00e8ge) pour les former sur les collections, la culture de marque, l\u2019exp\u00e9rience client\u2026<\/p>\n\n\n\n

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      THE WINNING<\/strong> COURSE <\/strong><\/h3>\n\n\n\n

      Background<\/strong><\/h4>\n\n\n\n

      How can we innovate to integrate new employees in an effective and engaging way? Diptyque has successfully managed to think outside the box to onboard new hires in an efficient and engaging manner. The winning course is part of a new onboarding pathway which has been redesigned to help integrate new hires. <\/p>\n\n\n\n

      It is part of a hybrid system which includes a combination of in-app courses (like the winning course) and classroom-based learning.<\/p>\n\n\n\n

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      Successful integration of SCORM activities<\/strong><\/h4>\n\n\n\n
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      The combination of SCORM activities and Teach on Mars native activities is highly successful.<\/em><\/p>\nEmily BOISSON DE CHAZOURNES – Digital Learning Project Manager – Chanel \u2013 Jury Member<\/cite><\/blockquote>\n\n\n\n

      The course comprises several SCORM activities, roughly one per module, providing a successful combination with native activities. Therefore, rather than offering one long SCORM activity which disrupts the classic learning experience, short web-type activities are subtly spread throughout the course. <\/p>\n\n\n\n

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      The course is extremely well designed; it is interactive and engaging. I commend the wide variety of activities found in the lessons.<\/em><\/p>\nMartina LORENZO – Retail Training Project Manager – Prada – Jury Member<\/cite><\/blockquote>\n\n\n\n

      The SCORM activities complement the native activities and provide an original way of introducing, consolidating and evaluating concepts. <\/p>\n\n\n\n

      Diptyque specifically chose SCORM activities which complement pre-existing activities, thereby increasing the learning methods available and offering learners a richer experience.<\/p>\n\n\n\n

      The following activities exist in SCORM format: <\/p>\n\n\n\n

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      • a map localisation activity<\/li>\n\n\n\n
      • an interactive historical timeline with the brand\u2019s key dates<\/li>\n\n\n\n
      • an activity with images to click, namely brand labels that appear and disappear, with the learner being asked to click only on candle labels.<\/li>\n\n\n\n
      • a memory type activity with components to connect (story and image)<\/li>\n<\/ul>\n\n\n\n

        Here is a focus video about a few of the activities that offer a total immersion: <\/p>\n\n\n\n

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        Map localisation <\/strong><\/h4>\n\n\n\n
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        • Instructional focus:<\/strong> learners localise the brand\u2019s iconic locations (France, Paris, Left Bank)<\/li>\n\n\n\n
        • Mechanics of the activity:<\/strong> learners are first asked to localise France on a map of Europe then, using a progressive zoom function, they are asked to localise Paris, the Left Bank and finally discover the address of the iconic shop in Boulevard Saint-Germain.<\/li>\n<\/ul>\n\n\n\n