{"id":40670,"date":"2024-03-13T11:23:13","date_gmt":"2024-03-13T10:23:13","guid":{"rendered":"https:\/\/www.teachonmars.com\/?p=40670"},"modified":"2024-03-28T10:49:34","modified_gmt":"2024-03-28T09:49:34","slug":"mobile-learning-awards-2023-edition-a-summary-of-best-practices-and-innovative-ideas","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2024\/03\/mobile-learning-awards-2023-edition-a-summary-of-best-practices-and-innovative-ideas\/","title":{"rendered":"[Mobile Learning Awards] 2023 Edition \u2013 A summary of best practices and innovative ideas"},"content":{"rendered":"\n
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Our team of learning experts has put together for you a rundown of the most inspiring and innovative ideas from the 2023 edition of the Mobile Learning Awards. In-depth articles for each award are coming soon. <\/p>\n\n\n\n

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NATIVE TRAINING <\/strong><\/h2>\n\n\n\n

(100% Teach on Mars)<\/h2>\n\n\n\n
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Engaging learners through humour <\/h3>\n\n\n\n

Le Bon March\u00e9<\/strong> won over the jury with its course which made clever use of humour to create complicity with learners. <\/p>\n\n\n\n

For example, the mobile course contains light-hearted transition cards such as, \u201cI don\u2019t know about you but I can\u2019t wait to create my fish\u201d, or \u201cWhat\u2019s more, it\u2019s a fun group activity\u2026I\u2019m just saying\u201d. <\/p>\n\n\n\n

Throughout the course, touches of humour and phrases intended for learners help to swing the course into action and humanise it. <\/p>\n\n\n\n

Storytelling to achieve a successful immersion <\/h3>\n\n\n\n

Valmont<\/strong> and Diptyque<\/strong> achieved a wholly successful immersion in their respective spa and fragrance industries. <\/p>\n\n\n\n

Valmont<\/strong> in particular harnessed the strength of imagery by creating immersive visuals representing the different areas inside a spa. Learners move from one room to the next throughout the pathway.<\/p>\n\n\n\n

Diptyque<\/strong> meanwhile, used the power of words and poetry to immerse learners in the enchanting universe of their fragrances. The extended metaphor of \u2018paper\u2019 is used throughout the course \u2013 in the description, the activity titles and the activities themselves.<\/p>\n\n\n\n

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INTEGRATED COURSE <\/strong><\/h2>\n\n\n\n

(synergy between Teach on Mars and third-party authoring tools) <\/h2>\n\n\n\n
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A successful blend of native and SCORM activities<\/h3>\n\n\n\n

Subtly incorporating SCORM activities in a native course helps to create a comforting environment for leaners, who experience a \u2018conventional\u2019 course with some new activities. The jury particularly liked the Diptyque<\/strong>\u2019s subtle blend, which focused on short SCORM activities rather than a long, exclusively SCORM course. <\/p>\n\n\n\n

Visual immersion<\/h3>\n\n\n\n

With a 100% immersive SCORM activity, Jaeger-LeCoultre (FHH) <\/strong>enabled leaners to explore their watchmaking workshop and discover the craftsmanship involved with rare professions. The course\u2019s graphics were entirely overhauled to forge a digital experience centred around exploration and gradual discovery. <\/p>\n\n\n\n

Field orientation<\/h3>\n\n\n\n

Skillsday<\/strong> won the jury over with its highly practical course created with managers in mind. <\/p>\n\n\n\n

The exercises on offer are field-oriented and include role plays and anticipated decision-making; something which greatly facilitates field skills transfer! <\/p>\n\n\n\n

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WALL ANIMATION <\/strong><\/h2>\n\n\n\n
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Regular publication rhythm<\/h3>\n\n\n\n

The winners boast a flawless editorial calendar with regular wall animation, no downtime and more intense animation for special events (without swamping leaners with too much information).<\/p>\n\n\n\n

Rising to the multi-brand challenge<\/h3>\n\n\n\n

L\u2019Or\u00e9al\u2019<\/strong>s wall juggles content from all the group\u2019s brands. While this kind of management could have proven tricky, L\u2019Or\u00e9al<\/strong> passed the test with flying colours. Each brand has its own very specific graphic universe and learners can identify the brand behind each communication at first glance. <\/p>\n\n\n\n

Peer learning<\/h3>\n\n\n\n

The LVMH Fragrance Brands<\/strong> wall is peer learning oriented with: <\/p>\n\n\n\n

    \n
  • Invitations to comment, including sales advice and field tips such as “How would you achieve cross selling for a given product?\u201d. <\/li>\n\n\n\n
  • Peer-produced resources such as makeup tutorials by beauty consultants. <\/li>\n<\/ul>\n\n\n\n

    The wall therefore becomes a gold mine of invaluable field advice. <\/p>\n\n\n\n

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    DEPLOYMENT<\/strong><\/h2>\n\n\n\n
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    A strategic calendar<\/h3>\n\n\n\n

    The jury emphasised the quality of each project\u2019s calendar; launching at strategic dates and with a well-defined pace. <\/p>\n\n\n\n

    We particularly liked the way in which the deployment corresponded with a special event for the brand: 20 years of the AAA Sustainable Quality programme for Nespresso<\/strong>, rebranding for the arrival of a new Artistic Director at Burberry<\/strong>, etc.<\/p>\n\n\n\n

    Multi-layered governance<\/h3>\n\n\n\n

    The successful projects generally benefit from multi-level investment in terms of governance (head office, market, stakeholders, etc.). <\/p>\n\n\n\n

    We also emphasised the ability to galvanise competent partners to guarantee the best possible learner experience (external support team, gift shop, etc.). <\/p>\n\n\n\n

    A differentiated content strategy<\/h3>\n\n\n\n

    IWC <\/strong>shone for its deployment of a training programme featuring differentiated instruction. White, yellow and blue \u2018belts\u2019 were rolled out to engage learners: from the company\u2019s new-hires, to senior staff with years of experience. <\/p>\n\n\n\n

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    We hope this round-up of best practices will inspire you and we\u2019ll see you very soon with articles for each award to enable you to find out more. <\/p>\n\n\n\n

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    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Our team of learning experts has put together for you a rundown of the most inspiring and innovative ideas from the 2023 edition of the Mobile Learning Awards.\u00a0In-depth articles for each award are coming soon.\u00a0<\/p>\n","protected":false},"author":51,"featured_media":40796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[55,61],"tags":[555,224,556,351,554,177,495],"class_list":["post-40670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-trainers-advice","tag-distance-learning","tag-engagement-en","tag-humour-2","tag-immersion-en","tag-learners","tag-mobile-learning-en","tag-storytelling-en"],"yoast_head":"\n[Mobile Learning Awards] 2023 Edition \u2013 A summary of best practices and innovative ideas - Teach on Mars<\/title>\n<meta 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