{"id":35727,"date":"2022-03-22T16:23:37","date_gmt":"2022-03-22T15:23:37","guid":{"rendered":"https:\/\/www.teachonmars.com\/blog\/2022\/03\/comment-dynamiser-reseau-revendeurs\/"},"modified":"2022-04-07T15:32:53","modified_gmt":"2022-04-07T13:32:53","slug":"revitalising-your-distributor-network","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2022\/03\/revitalising-your-distributor-network\/","title":{"rendered":"Revitalising your distributor network"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Training a distributor network can be challenging. Distributors are enlisted by a group of brands they represent. You therefore need to set yourself apart from these competitors. The main advantage of <a href=\"https:\/\/www.teachonmars.com\/en\/mobile-learning\/\">mobile learning<\/a> is that it allows you to train all your distributors with consistent quality, while customising courses where needed, according to your populations. But m-learning doesn\u2019t end there; it offers an array of motivation levers (gaming and social levers, etc.), enabling you to provide an innovative and unique experience.<br \/><\/strong><\/p>\n<p><strong>Teach on Mars gives you 3 tips to stand out from your competition by revitalising your distribution network.\u00a0<\/strong><\/p>\n<h2><b>Manage your distributor community and listen to them\u00a0 <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Providing distributors with a product and training catalogue is a good start, but there is still a critical factor for making people see and use your courses: communication.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s vital to showcase your courses and to have a communications schedule, offering a range of ways to promote your courses.\u00a0<\/span><\/p>\n<p>\u2022 Email campaigns to recruit learners and bring them to your platform.<br \/>\u2022 Communications about your mobile learning solution supported by push notifications: the most efficient way to grab their attention<br \/>\u2022 Regular updates to offer content which is in line with your resellers\u2019 experiences (sales periods, Christmas time, etc.)<\/p>\n<p><span style=\"font-weight: 400;\">Of course, communication is a two-way street. To improve distributor loyalty, you have to encourage them to interact: <\/span><\/p>\n<p>\u2022 Asking them questions so they can express themselves about subjects they know through comments, in particular by reacting to comments from other learners.<br \/>\u2022 Asking for their opinion through polls: short and qualitative, polls enable you to better understand your distributors and their needs, and as a result your content will become more relevant.<br \/>\u2022 Making them actively participate as ambassadors, by asking them to share their good practices; we\u2019ll go more into this below.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><b>Value them &#8211; distributors are the ambassadors of your brand <\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By adopting a <a href=\"https:\/\/www.teachonmars.com\/en\/blog\/2022\/02\/digital-learning-glossary-all-the-key-definitions\/\">learner centric<\/a> approach, you will help make distributors loyal to your brand. By giving them a voice, you turn them into true ambassadors. Meet with them, interview them, doing so will set you apart from competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a simple and efficient interview routine, try this exercise which is quick to set up. Choose your most invested users and ask them to send you a video which answers 3 questions you have asked. They can do this independently using Instagram, Tik-Tok or just with their own camera. The videos don\u2019t require much editing, the \u201cstory\u201d and \u201creel\u201d formats have been widely adopted by the social network generation. Through these interviews, you can share your networks\u2019 best practices and spotlight distributors rather than the product. This first step towards UGC (User Generated Content) can make a substantial contribution to building brand loyalty. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of this approach, which brings vendors to the fore, you make interviewees the ambassadors of your brand, while building trust and likeableness as a brand which is close to its vendors. Finally, you put yourself in a social learning position, which helps to increase loyalty among the people using your courses. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/smartmockups_l1299w7y.jpg&#8221; alt=&#8221;formation-revendeurs-ambassadeurs-marque-mobile-learning&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><b>Challenge them with fun initiatives\u00a0 <\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Use the knowledge you\u2019re transmitting to organise a competition (product knowledge, brand knowledge, etc.). The point being to reward the individuals who are most invested in learning. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Quiz competitions <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t underestimate the dissemination power of competitions, in particular ones offering learner challenges (Quiz Game Duel activity on the Teach on Mars application), rest assured that your vendors will challenge their colleagues who, themselves, will challenge others to take a top spot.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competitions are sure-fire winners when you have:<\/span><\/p>\n<p>\u2022 A limited amount of time (to increase the pressure)<br \/>\u2022 Rankings (to create competition)<br \/>\u2022 A few nice prizes up for grabs (your flagship product for example)\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Social competitions\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a myriad of other competition types, including those with a more social dimension. Why not propose a competition surrounding your product\u2019s presentation in the vendor\u2019s store:\u00a0\u00a0<\/span><\/p>\n<p>\u2022 Create an original shelf arrangement to showcase our emblematic product.<br \/>\u2022 Send a photo in the competition comments.<br \/>\u2022 Vote for the most attractive shelves.<br \/>\u2022 The winner will be the one with most likes.<\/p>\n<p><span style=\"font-weight: 400;\">The advantage is three-fold, you stir up the desire to enhance your brand\u2019s merchandising, recognise distributors and make them the ambassadors of your brand. You generate interaction between distributors, who will develop a feeling of belonging. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/smartmockups_l129z7z1.jpg&#8221; alt=&#8221;battle-quiz-challenge-entre-revendeurs&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">By revitalising your vendors\u2019 learning experiences, you also revitalise the image of your brand. By supporting your distributors from a social, individual and leisure point of view, you stand out from your competitors. The accessible and gamified aspect of a mobile application can also help make a difference, as you will discover in our article, \u201c<a href=\"https:\/\/www.teachonmars.com\/en\/blog\/2021\/12\/retain-salespeople-retail-sector\/\">How to build loyalty among vendors in the retail sector<\/a>\u201d. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Training a distributor network can be challenging. Distributors are enlisted by a group of brands they represent. You therefore need to set yourself apart from these competitors. The main advantage of mobile learning is that it allows you to train all your distributors with consistent quality, while customising courses where needed, according to your populations. [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":35221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-35727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trainers-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Revitalising your distributor network - Teach on Mars<\/title>\n<meta name=\"description\" content=\"Discover our three tips to boost your reseller network and to stand out from the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/en\/blog\/2022\/03\/revitalising-your-distributor-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revitalising your distributor network\" \/>\n<meta property=\"og:description\" content=\"Discover our three tips to boost your reseller network and to stand out from the competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teachonmars.com\/en\/blog\/2022\/03\/revitalising-your-distributor-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Teach on Mars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teachonmars.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-22T15:23:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-07T13:32:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2022\/03\/smartmockups_l129jrkr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Manuello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:site\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Manuello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2022\\\/03\\\/revitalising-your-distributor-network\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2022\\\/03\\\/revitalising-your-distributor-network\\\/\"},\"author\":{\"name\":\"Julia Manuello\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/#\\\/schema\\\/person\\\/5d675317f76687f915ed41b53b24483f\"},\"headline\":\"Revitalising your distributor network\",\"datePublished\":\"2022-03-22T15:23:37+00:00\",\"dateModified\":\"2022-04-07T13:32:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2022\\\/03\\\/revitalising-your-distributor-network\\\/\"},\"wordCount\":977,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2022\\\/03\\\/revitalising-your-distributor-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/smartmockups_l129jrkr.jpg\",\"articleSection\":[\"Trainers advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2022\\\/03\\\/revitalising-your-distributor-network\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2022\\\/03\\\/revitalising-your-distributor-network\\\/\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2022\\\/03\\\/revitalising-your-distributor-network\\\/\",\"name\":\"Revitalising your distributor network - 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