{"id":19828,"date":"2019-10-21T10:00:58","date_gmt":"2019-10-21T08:00:58","guid":{"rendered":"https:\/\/www.teachonmars.com\/blog\/2019\/10\/big-bang-du-learning-chloe-academy\/"},"modified":"2021-01-15T15:41:37","modified_gmt":"2021-01-15T14:41:37","slug":"big-bang-learning-chloe-academy","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2019\/10\/big-bang-learning-chloe-academy\/","title":{"rendered":"The big bang of learning with Chlo\u00e9 Academy"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

A French fashion house founded in 1952, the Chlo\u00e9<\/a> brand is part of the prestigious Richemont Group specialising in luxury goods.<\/p>\n

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1) Why did you choose Teach on Mars for your digital learning programme?<\/h2>\n

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The project is a central component of a wider transformation of our whole approach to learning within the fashion house: this includes launching the Chlo\u00e9 Academy, overhauling the LMS, setting up a training community, updating the catalogue and so on. The launch of the application has allowed us to be much more consistent and to standardise our dialogue with all targets: initially stylists in our own stores, and at a later date the wholesale side of the business (multi-brand resellers), as well as the personnel in our various offices around the world, so around 1200 people in total.<\/p>\n

The principle of a native application such as Teach on Mars allows the company to offer an elegant and personalised mobile-first experience to these widely dispersed groups. “The application means that we can reconnect everyone with the product and with the creative department, regardless of the employee’s geographical location, whether it’s China, the USA or France. The app has allowed us to fully standardise our offering in all local languages. The news feed in the app also allows us to communicate more naturally with our population of stylists,” explains Jules Robert-Le H\u00e9riss\u00e9, Head of International HR Development at Chlo\u00e9.<\/p>\n

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The themes of the training courses have initially focused on products (to support the launch of handbags and ready-to-wear collections), followed by a second phase devoted to digital topics (to accompany deployment of the CRM strategy). A new project on feedback will be started shortly, with an application dedicated to this theme and face-to-face training sessions. The Chlo\u00e9 Academy application will then offer tips & tricks to encourage behavioural changes in certain HR and management practices, including concise and functional appropriation modules.<\/p>\n

However, what makes this learning approach really revolutionary is the business orientation of the solution. “We love how easy the dashboards are to use and how they track data. The dashboards and KPIs are living proof of the relevance of the application, and of what we’ve created in terms of a learning approach<\/em>,” says Jules.<\/p>\n

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2) How did you roll out the system? What feedback have you had from users?<\/h2>\n

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There’s no big secret to this, you have to get out on the ground. We organised a series of roadshows:<\/p>\n