{"id":10589,"date":"2019-03-26T10:21:13","date_gmt":"2019-03-26T09:21:13","guid":{"rendered":"https:\/\/www.teachonmars.com\/blog\/?p=10589"},"modified":"2021-01-17T23:10:19","modified_gmt":"2021-01-17T22:10:19","slug":"five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes","status":"publish","type":"post","link":"https:\/\/www.teachonmars.com\/en\/blog\/2019\/03\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\/","title":{"rendered":"Five techniques to leverage the visibility of your mobile learning programmes"},"content":{"rendered":"\r\n<p>Are you keen to increase the number of people taking your courses? Here we highlight five techniques to maximise the visibility of your content for learners.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">1. <strong>Secondary categories<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Learners who browse your training catalogue will have a variety of search strategies and goals. They won&#8217;t all be looking for content in the same categories.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9981\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2019\/03\/mockup-iphone-ToMapp_FORMATION-now-scrolll-588x1024.png\" alt=\"\" width=\"230\" height=\"401\" \/>\r\n<figcaption><br \/>The different categories in the<br \/>Teach on Mars app<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>By using secondary categories, you can make your courses appear under several categories, and therefore be seen by learners using different search strategies.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9979\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2019\/03\/secondary-category.png\" alt=\"\" width=\"453\" height=\"74\" \/>\r\n<figcaption>Selecting secondary categories in the Mission Center<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">2. <strong>Keywords and description<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>For many users, the search bar has become an essential tool. By defining your course &#8220;key words&#8221; and &#8220;description&#8221; (as well as the title, of course), you can help a wider range of learners to find what they&#8217;re looking for .<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9971\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2019\/03\/iphone-ToMapp-search-results-588x1024.png\" alt=\"\" width=\"230\" height=\"398\" \/>\r\n<figcaption>Searching for training courses<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">3. <strong>The universal link<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>What could be simpler than sharing a link? You can easily get your mobile learning noticed via an instant message (Slack, Messenger, WhatsApp, etc.) or an email. Copy the link for the training course from your Mission Center and paste it wherever works for you! By using tracking tools, you can even see which links are most popular.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9984\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2019\/03\/deeplink-universal-link.png\" alt=\"\" width=\"318\" height=\"297\" \/>\r\n<figcaption>Copying the course link from the Mission Center<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>You can also do the same thing for posters and flyers. With a QR code, you can take your audience directly to the training programme you want to promote. If they don&#8217;t have the app on their phone, they&#8217;ll be redirected to the application download page on the stores!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">4. <strong>Course-oriented communications<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The Wall is one of the most viewed screens by users. Using course-oriented communications, you can display content recommendations on the Wall. Effective management of this news feed will keep your different audiences informed of the most relevant training courses for their needs.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9969\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2019\/03\/mockup-iphone-ToMapp-WALL1-1-588x1024.png\" alt=\"\" width=\"230\" height=\"400\" \/>\r\n<figcaption>Mobile learning recommendation<br \/>on the Wall<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">5. <strong>Push notifications<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>We know that for smartphone users notifications are the first source of access to an app. Sending regular notifications to the right learner populations is the best way of making sure your content gets viewed. If the title, image and description of your course are suitably engaging, the rest should happen by itself!<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9992\" src=\"https:\/\/www.teachonmars.com\/blog\/wp-content\/uploads\/2019\/03\/push-588x1024.png\" alt=\"\" width=\"230\" height=\"423\" \/>\r\n<figcaption>The notification takes learners directly to the course<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>With these techniques, you should see a significant increase in the number of learners taking your training programmes!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Are you keen to increase the number of people taking your courses? Here we highlight five techniques to maximise the visibility of your content for learners. 1. Secondary categories Learners who browse your training catalogue will have a variety of search strategies and goals. They won&#8217;t all be looking for content in the same categories. [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":12977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-10589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Five techniques to leverage the visibility of your mobile learning programmes - Teach on Mars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teachonmars.com\/en\/blog\/2019\/03\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five techniques to leverage the visibility of your mobile learning programmes\" \/>\n<meta property=\"og:description\" content=\"Are you keen to increase the number of people taking your courses? Here we highlight five techniques to maximise the visibility of your content for learners. 1. Secondary categories Learners who browse your training catalogue will have a variety of search strategies and goals. They won&#039;t all be looking for content in the same categories. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teachonmars.com\/en\/blog\/2019\/03\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\/\" \/>\n<meta property=\"og:site_name\" content=\"Teach on Mars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/teachonmars.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T09:21:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-17T22:10:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teachonmars.com\/wp-content\/uploads\/2019\/04\/5-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1078\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Delphine Canon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:site\" content=\"@TeachonMarsfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Delphine Canon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2019\\\/03\\\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2019\\\/03\\\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\\\/\"},\"author\":{\"name\":\"Delphine Canon\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/#\\\/schema\\\/person\\\/4d3f79e226eb25f25c3debafa4249bb8\"},\"headline\":\"Five techniques to leverage the visibility of your mobile learning programmes\",\"datePublished\":\"2019-03-26T09:21:13+00:00\",\"dateModified\":\"2021-01-17T22:10:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2019\\\/03\\\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\\\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2019\\\/03\\\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.teachonmars.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/5-tips.jpg\",\"articleSection\":[\"Product updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2019\\\/03\\\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2019\\\/03\\\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\\\/\",\"url\":\"https:\\\/\\\/www.teachonmars.com\\\/en\\\/blog\\\/2019\\\/03\\\/five-techniques-to-leverage-the-visibility-of-your-mobile-learning-programmes\\\/\",\"name\":\"Five techniques to leverage the visibility of your mobile learning programmes - 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