{"id":41691,"date":"2024-08-28T14:56:49","date_gmt":"2024-08-28T12:56:49","guid":{"rendered":"https:\/\/www.teachonmars.com\/?page_id=41691"},"modified":"2024-11-25T14:47:04","modified_gmt":"2024-11-25T13:47:04","slug":"customer-story-interview-with-acqua-di-parma","status":"publish","type":"page","link":"https:\/\/www.teachonmars.com\/en\/customer-story-interview-with-acqua-di-parma\/","title":{"rendered":"Customer story: interview with Acqua Di Parma"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section Headline&#8221; module_id=&#8221;lp-section-1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E10600&#8243; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&#8217;affichage verticale *\/||justify-content: center; 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\/* alignement vertical *\/&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;89px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.8em&#8221; header_letter_spacing=&#8221;13px&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;100px&#8221; max_height=&#8221;1000px&#8221; custom_margin=&#8221;145px|50px|97px|50px|false|false&#8221; custom_padding=&#8221;|100px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"row-fluid-wrapper row-depth-1 row-number-1 dnd_area-row-0-max-width-section-centering dnd-section dnd_area-row-0-background-image\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-cell dnd-column\" data-widget-type=\"cell\" data-x=\"0\" data-w=\"12\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-2 dnd-row\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\n<div class=\"row-fluid-wrapper row-depth-1 row-number-2 dnd-row\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\n<div id=\"hs_cos_wrapper_widget_1671105720637\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<div class=\"kl-rich-text\">\n<div>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: x-large;\">[WEBINAR REPLAY]<\/span><\/h3>\n<p><span style=\"color: #ffffff; font-size: x-large;\"><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row-fluid-wrapper row-depth-1 row-number-3 dnd-row\">\n<div class=\"row-fluid \">\n<div class=\"span12 widget-span widget-type-custom_widget dnd-module\" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\">\n<div id=\"hs_cos_wrapper_widget_1671105598334\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<div class=\"kl-rich-text\">\n<div>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u00a0<\/span><\/h3>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: xx-large;\">Discover how Acqua di Parma boosted its learners engagement by 70% in one year!<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"color: #ffffff; font-size: 80px;\"><strong><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section Headline&#8221; module_id=&#8221;lp-section-1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&#8217;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; admin_label=&#8221;Titre&#8221; module_id=&#8221;form&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;none&#8221; position_origin_a=&#8221;center_center&#8221; max_width=&#8221;1907px&#8221; min_height=&#8221;302.1px&#8221; custom_margin=&#8221;|151px||auto||&#8221; custom_padding=&#8221;|60px|4px|0px|false|false&#8221; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;0|80|80|100|100%|100|0%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&#8217;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_2_text_color=&#8221;#000000&#8243; background_layout=&#8221;dark&#8221; width=&#8221;86.4%&#8221; custom_margin=&#8221;||40px|||&#8221; custom_padding=&#8221;|0px|0px|||&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\"><strong>Are you convinced that the learners engagement\u00a0is a crucial factor to reach your business performances?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">If you too would like to:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Boost the skillset of our retail workforce,<\/span><\/li>\n<li><span style=\"color: #000000;\">Encourage learner dedication,<\/span><\/li>\n<li><span style=\"color: #000000;\">Foster a sense of community,<\/span><\/li>\n<li><span style=\"color: #000000;\">Enhance sales performance,<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>then this replay is tailored for you!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #e10600;\">Feedback, best practices, mistakes to avoid:<\/span><br \/><span style=\"color: #000000;\"><strong>Ermelinda MUSSO<\/strong>\u00a0and\u00a0<strong>Ayoub ZAHRAOUI<\/strong>, Global Training Specialists at\u00a0<strong>Acqua di Parma<\/strong>, and\u00a0<strong>Alexandre BOREL<\/strong>, Partners Director and Martian Ambassador at\u00a0<strong>Teach on Mars<\/strong>, reveal the essential ingredients for boosting commitment!<\/span><\/p>\n<p><span style=\"color: #000000;\">At the end of this webinar, you&#8217;ll have concrete, useful keys to invest in a mobile learning solution that will boost the performance of your retail and wholesale communities, even in a highly competitive retail environment!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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_builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.teachonmars.com\/wp-content\/uploads\/2024\/11\/1-1.png&#8221; title_text=&#8221;1-1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"kl-rich-text__preheader\" style=\"color: #e10600;\">\u00a0On the program for this replay:<\/span><\/p>\n<p><span class=\"kl-rich-text__preheader\" style=\"color: #e10600;\"><\/span><\/p>\n<div>\n<div>\n<p><strong>&#8211; Acqua di Parma learning approach with Teach on Mars<\/strong><\/p>\n<p>Ermelinda and Ayoub look back at the origins of the mobile learning project and the reasons why Acqua di Parma decided to launch this initiative: to engage and elevate the experience for the Beauty Coaches Worldwide across all the channels of distribution.<\/p>\n<p><strong>&#8211; 3 keys to create an impactful editorial learning plan<\/strong><\/p>\n<p>Ermelinda and Ayoub narrate how they implement their editorial plan internationally, with a specific focus on the differentiated strategies depending on the audience (Travel Retail, Boutiques, Shop in Shop etc).<\/p>\n<p><strong>&#8211; Tips that change everything<\/strong><\/p>\n<p>Ermelinda and Ayoub enthusiastically share their experience and top tips for making your mobile learning project a success!<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16.1&#8243; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section Headline&#8221; module_id=&#8221;lp-section-1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.39)&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; min_height=&#8221;388.9px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&#8217;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; admin_label=&#8221;Titre&#8221; module_id=&#8221;form&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;none&#8221; position_origin_a=&#8221;center_center&#8221; max_width=&#8221;1907px&#8221; min_height=&#8221;73.1px&#8221; custom_margin=&#8221;|151px||auto||&#8221; custom_padding=&#8221;|60px|0px|0px|false|false&#8221; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;0|80|80|100|100%|100|0%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex; \/* contexte sur le parent *\/||flex-direction: column; \/* direction d&#8217;affichage verticale *\/||justify-content: center; \/* alignement vertical *\/&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong><span style=\"font-size: xx-large;\">The speakers<\/span><\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_testimonial author=&#8221;Ermelinda MUSSO&#8221; job_title=&#8221;Global Training Specialist \u2022 Acqua di Parma&#8221; portrait_url=&#8221;https:\/\/www.teachonmars.com\/wp-content\/uploads\/2024\/11\/19-1.png&#8221; portrait_width=&#8221;54px&#8221; portrait_height=&#8221;56px&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;19px&#8221; position_font=&#8221;|700|||||||&#8221; position_text_color=&#8221;#E10600&#8243; position_font_size=&#8221;12px&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;100%&#8221; min_height=&#8221;288px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;19 (1)&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>With a professional background in the luxury retail industry and a professional course from SDA Bocconi University in Management of Fashion &amp; Luxyury companies, Ermelinda honed her skills by starting her journey as a Sales Assistant at Herm\u00e8s. She quickly became an Omnichannel Senior Client Advisor and Training Partner in Store at Tiffany&amp;Co. Later on, she joined Acqua di Parma as Global training Specialist, creating Ad Hoc Training &amp; Design development for countries action plans related to special projects and training KPI\u2019s analysis on digital basis too.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_testimonial author=&#8221;Ayoub ZAHRAOUI&#8221; job_title=&#8221;Global Training Specialist \u2022 Acqua di Parma&#8221; portrait_url=&#8221;https:\/\/www.teachonmars.com\/wp-content\/uploads\/2024\/11\/17.webp&#8221; portrait_width=&#8221;54px&#8221; portrait_height=&#8221;56px&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;19px&#8221; position_font=&#8221;|700|||||||&#8221; position_text_color=&#8221;#E10600&#8243; position_font_size=&#8221;12px&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;100%&#8221; min_height=&#8221;288px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;17&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Thanks to the master\u2019s degree in human resources, learning management and Digital skills held in 24ore Business School, and his very powerful retail experience first Coach in a fast environment and in Flagship store Balenciaga as a Training Ambassador, Ayoub\u2019s skills were immediately oriented on Client centricity, Retail and digital. From 2023, Ayoub joined Acqua di Parma as Global Training Specialist, focusing on creating and delivering trainings and special mission of owning an Editorial plan strategy for the Digital Learning experience.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_testimonial author=&#8221;Alexandre BOREL&#8221; job_title=&#8221;Partners Director \u2022 Martian Ambassador \u2022 Teach on Mars&#8221; portrait_url=&#8221;https:\/\/www.teachonmars.com\/wp-content\/uploads\/2024\/11\/Alex2-1.webp&#8221; portrait_width=&#8221;54px&#8221; portrait_height=&#8221;56px&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; author_font=&#8221;|800|||||||&#8221; author_text_color=&#8221;#000000&#8243; author_font_size=&#8221;19px&#8221; position_font=&#8221;|700|||||||&#8221; position_text_color=&#8221;#E10600&#8243; position_font_size=&#8221;12px&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;100%&#8221; min_height=&#8221;288px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; title_text=&#8221;Alex2&#8243;]<\/p>\n<p>Responsible for Teach on Mars&#8217; partner ecosystem and Brand Awareness, Alexandre is passionate about Edtech and lifelong learning more generally. He joined Teach on Mars in 2019 to take part in this bold mobile revolution.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[WEBINAR REPLAY] \u00a0 Discover how Acqua di Parma boosted its learners engagement by 70% in one year! Are you convinced that the learners engagement\u00a0is a crucial factor to reach your business performances? 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