“We Live Beauty” by Coty and Teach on Mars, winners of the 2020 Digital Learning Trophies

“We Live Beauty” by Coty and Teach on Mars, winners of the 2020 Digital Learning Trophies

The “We Live Beauty” app created by Coty Luxury with Teach on Mars technology recently took the top prize in the “Communication and Deployment” category.

we live beauty app mobile learning coty luxury

We’re delighted to win this category which is certainly the most complex but also the most important: what counts in a training programme – beyond the tool and its content – is reaching one’s target! And Coty has done it and proven it, backed up by the numbers,” explains Tiphaine Duchet.

“We Live Beauty” consists of 120 training courses on 20 different brands, deployed in 14 languages, in more than 25 countries, targeting 9800 learners!

Successful deployment of mobile learning training courses on a global scale, to a tight deadline and with maximum engagement of learners, requires a combination of different skillsets. Delphine VITEL, Education Director at Coty Luxury, lists the key ingredients for bringing off this challenge: “the commitment, motivation and conviction of in-house teams”, the educational quality of content, the technical robustness of the platform, and of course the marketing and communication associated with the programme.

The Coty Group opted for a mobile learning strategy in 2018 in order to standardise the business messages intended for its global distribution network and make them available anywhere, anytime including off-line, and on any device (smartphone, tablet and computer).

In two years, the “We Live Beauty” app, which covers the products – perfumes, make-up and skincare – of the 20 iconic Coty Luxury brands has successfully:

  • united a community of beauty consultants and experts, who are now fully-fledged product ambassadors, thanks to fun, immersive content representative of the entire range of brands, for a unique and consistent customer experience,
  • increased the recruitment rate of consultants, and the frequency and personalisation of the training programme.

Watch the interview with Delphine VITEL on our YouTube channel.


The awards ceremony will take place on 24 September 2020 at the eLearning Expo European trade fair held at Paris Expo Porte de Versailles.


What they said in the media…


Cybersecurity: a new way of talking about it with Phosforea!

Cybersecurity: a new way of talking about it with Phosforea!

Phosforea is the cybersecurity training solution of the Scassi group. This training organisation created the very first mobile-ready cybersecurity app in 2019 to educate employees and make them the best defenders of their companies.

1) Why did you choose Teach on Mars for your digital learning programme?

In 2018, Phosforea started thinking about how to make its cybersecurity training campaigns more effective, as this is an area where genuine engagement from employees is vital. The concept of mobile learning emerged as one of the keys to enhancing the training offer. This mode of learning is part of a more general mix, consisting of e-learning and face-to-face modules as well as communication components (displays, etc.), enabling a diversification of the channels used to raise awareness.

Mobile learning is strategic for us. We want to anticipate the trend in the market, with adoption of the mobile format still at a relatively early stage,” explains Laëtitia Maynard, Operations Director. The team was looking for a supplier who could develop the infrastructure (a mobile learning app), but was keen to stay in control of content as a major element of our added value. “We also needed a French partner or one hosting data in France to reassure our customers who are mainly large industrial, insurance, banking and healthcare companies,” adds Laëtitia.

The Phosforea application mainly targets chief information security officers (or CISOs) in large SMEs and CAC 40 companies who need to educate their employees on the threats posed by cyber malware. “The aim is to allow companies to leverage their human capital and to protect themselves against cyberattacks where digital risks are present (editor’s note: viruses, phishing, etc.). The mobile medium is a great way of popularising cybersecurity because individuals don’t necessarily feel affected by it and tend to think of it as an issue for technicians. But every employee in a company is a link in its security chain. If an employee reacts to a threat in the wrong way, it can have serious consequences. So it’s a critical issue for companies,” explains Laëtitia.

2) How did your deployment go? What user feedback have you had?

Phosforea is the first player on the market to offer an educational app on cybersecurity. The project was launched in late 2018 and deployment was started in the spring of 2019. “Teach on Mars allowed us to work fast, to achieve a shorter time to market, and therefore to stay ahead of the competition. The speed of our deployment meant that we have now established a leadership position in cybersecurity training. We worked really hard on the creation of content. The Teach on Mars team warned us that it would require considerable educational engineering work to devise content specifically for a mobile learning format, and not to simply transpose our existing e-learning content. We felt really well supported in that area,” says Laëtitia.

Phosforea currently offers a dozen themes, divided into two awareness levels. The first 5 mobile learning modules each include 3 to 4 activities with a total duration of 5 minutes, and are devoted to exploring and understanding cybersecurity best practices (exploring cyberspace, using messaging systems, transporting data, using roaming solutions and safe surfing). A second series of 5 modules will be deployed in 2020.

3) What was the most exciting part about bringing the project to fruition?

The launch of the app was very fast, with less than 4 months between placing the order and deployment at the end of April 2019. “Project management and support from the Teach on Mars teams were both well thought-out. The methodology and tracking tool worked superbly well and allowed for real efficiency. This resulted in rapid implementation and execution, with real convergence achieved in terms of pacing and turnaround times between our two organisations. Both teams were responsive and flexible, allowing for excellent agility,” explains Laëtitia.
The Phosforea team particularly appreciated the overall simplicity of the tool, the features of the dashboard, the ease of integrating content in a new language and versioning performance.

4) What are the next steps for your project?

While Laëtitia considers her project to still be in its launch stage, she’s not short of ambitious ideas for 2020. These include:

  • accelerating launches with new industrial customers
  • continuing deployment on a global scale (launch of the application in China is underway for one of our customers)
  • developing more content on cybersecurity topics (data localisation, clean desk, password, social engineering and workstation management are just some of the new topics in the pipeline)

in order to ultimately ensure that the company continues to be a leading provider of cybersecurity training!

5) What advice would you give to a project manager starting out on a programme?

Laëtitia’s advice for a successful mobile learning project:

  • make sure the team has a project manager dedicated to the mobile learning project in order to coordinate learning engineers and graphic designers
  • plan for:
    • any obstacles to the mobile format so you can promote the mobile channel as an effective training channel
    • learning engineering and message design work for a target that will be learning in a mobile format
  • include your end users from the start of the project: “we involved our final target in the project design and did a beta test with certain customers”
  • set up a communication campaign to promote the application and educate customers.

6) Describe your project in three key words

The app is “simple, intuitive and engaging” according to Laëtitia. “The approach is innovative and effective, with gamified and entertaining content,” explains Paco Cervantes, Project Manager at Phosforea. Gamification is one of the keys to success in facilitating learner engagement and allows users to respond appropriately when faced with cybersecurity threats.

Watch the video of Laëtitia Maynard and Paco Cervantes explaining the details of their mobile app.

Inria partnership in the field of training marks new era of AI driven L&D

Inria partnership in the field of training marks new era of AI driven L&D

Teach on Mars and Inria, the French National Institute for Research in Digital Science and Technology, have announced the signing of a new research partnership which aims to build intelligent algorithms into learning systems to deliver more effective solutions for learners, trainers and organisations. By embedding Artificial Intelligence (AI) at the heart of our solution, we will be able to expand training capabilities and make training strategies more operational, while reducing the cost of developing programmes.


logos partenariat teach on mars et inria sophia antipolis

The official launch of the partnership took place on Monday, February 10, 2020 in the presence of the entire Wimmics project team, a joint research team between the CNRS, Université Côte d’Azur and Inria Sophia-Antipolis, and several journalists.

This partnership will enable the two entities to collaborate on AI research work and to pursue joint research and development activities in the field of learning development. It is being initiated by a collaboration with the Wimmics research team, a specialist in web-instrumented AI.

The two partners have thereby formalized their willingness to pool resources to foster the emergence and application of new intelligent learning algorithms. AI will facilitate, on the one hand, the understanding of training needs and, on the other hand, the development and recommendation of personalised learning paths adapted to each learner (level of skills and knowledge, learning preferences and time available).

By enabling automatic indexing of instructional resources, AI will also help L&D professionals to generate relevant and motivating content. Learning strategies will thus be better aligned with the needs and objectives of learners and organisations. The learning ecosystem specific to each organisation will function more efficiently and at lower cost, thanks in particular to recommendations that will optimise the time devoted to training. With this Time to Competency approach, AI will act as a powerful driver for training strategies and make them more operational, while reducing the overall cost of learning programmes.

The benefit of this collaboration lies in the synergy between our complementary know-how. By pooling expertise and resources, our two organisations offer a solution that will be very closely aligned with the expectations of learners, facilitators, instructional designers and organisations. This agreement enables us to benefit from the value-creating algorithms developed by Inria and allows Inria to validate its work on real data and real learning environments, and to partner our ambitious projects. This partnership is a good example of the dynamics of Sophia Antipolis’ innovation ecosystem, and of decompartmentalization between the worlds of business and research.

I am delighted to announce the partnership with Inria, which came about in a very natural kind of way because introducing AI is set to mark a new era in the development of L&D. At a time when the ultra-personalisation of training is an increasingly obvious need, building intelligent algorithms into our solution is a fundamental challenge that we have to overcome in order to optimally support the development of user skills and reduce the cost of learning programmes, for the benefit of learners, L&D professionals and organisations. I am convinced that the added value that Inria brings to the table is gong to help us to further develop the agility of the Teach on Mars solution!” enthuses Vincent Desnot.

This partnership, which is an integral part of our policy of supporting digital Deeptech start-ups, will enable us to strengthen our ties with Teach on Mars. We are particularly proud to be combining our expertise and resources with the European leader in mobile learning. The complementarity between the expertise of Teach on Mars and the Wimmics project team, a joint research team between the CNRS, Université Côte d’Azur and Inria, will enable us to make further important advances and develop some of the innovations that will ultimately lead to the jobs of tomorrow,” explains Maureen Clerc, Director of the Inria Sophia-Antipolis – Méditerranée research center.

What they say in the press…

And on social media…







Fosway 9-Grid™: valued industry recognition again for Teach on Mars!

Fosway 9-Grid™: valued industry recognition again for Teach on Mars!

This time Teach on Mars has been recognized as a “Solid Performer” in the 2020 Fosway 9-Grid™ report for Learning Systems.

After an initial listing in 2019, Teach on Mars is back in the Fosway Group 9-Grid™ annual analysis of the Learning Systems market. Every year, the leading European analyst on the human resources and training segments publishes its evaluation of learning solution offerings from specialist software manufacturers targeting companies in the EMEA zone. Criteria considered are based on performance, market presence, cost and projected market growth.

This year, Fosway has ranked our company in the “Solid Performer” category of the grid. Teach on Mars sees its market positioning improve compared to last year, moving up from “Potential Performer” segment to “Solid Performer”. This progression in the ranking constitutes a valued recognition of the red-and-white rocket’s expertise, innovation capacity and growth trajectory in the Learning Systems world.

fosway 9 grids learning systems teach on marsYou can download a copy of the Fosway 9-Grid™ here.

Teach on Mars is continuing its growth on the European digital learning market. I am pleased to see our trajectory acknowledged by Fosway, which now positions us not so far removed from the biggest players in the market. And our position as a mobile learning specialist is well represented this year by their new classification“, points out Vincent Desnot.

Teach on Mars moves its space base to Mougins!

Teach on Mars moves its space base to Mougins!

Our red and white chequered rocket continues its adventures at Sophia-Antipolis technology park (Alpes-Maritimes), but has just changed its space base by setting up in the municipality of Mougins, after two and a half years on the Val Crêtes site in Valbonne.

The new Teach on Mars premises were inaugurated on Thursday, January 9, 2020 in the presence of Richard Galy, Mayor of Mougins, a Provence-Alpes-Côte d’Azur regional councillor and first Vice-President of the Cannes Pays de Lérins Metropolitan Council, and Jean-Marie Audoli, former Director of the Sophia-Antipolis Business Park and sponsor of the event. 80 Martians from Sophia-Antipolis, Paris, London and Milan were all present and correct of course for such a special occasion.


Richard Galy honoured us with his presence and shared his delight at seeing the rocket land in his municipality, alongside other flagship tech firms such as SAP, Orange, NXP and Huawei. “Mougins is one of the five founding towns of Sophia-Antipolis, the finest technology park in Europe and the first European technology park to have received 3IA accreditation” (Interdisciplinary Institute of Artificial Intelligence). “The town benefits from a strong international image,” added our new Mayor.

Jean-Marie Audoli, former Director of the Sophia-Antipolis Business Park, witnessed the creation of Teach on Mars in 2013 and enthusiastically declared that given its development, “Teach on Mars isn’t really a startup any more”. He was full of praise as he spoke about Vincent Desnot’s career, successively quoting Einstein – “try not to become a man of success but rather try to become a man of value” – and Tintin creator Hergé who, on seeing Neil Armstrong take his first steps on the moon, said “by believing in his dreams, man turns them into reality”.

Vincent then took the floor to thank the journalists present for their consistently considerate telling of our story from its earliest days. He then paid tribute to the tenacity, commitment and passionate enthusiasm of the Martians. Last but not least, he reminded those present of his vision of the company: “a project devoted to society and life, bringing all of us together in order to change the world. Our actions must help raise awareness and address key sustainable development goals.”

Richard Galy, Jean-Marie Audoli and Vincent Desnot then officially cut the red ribbon. Vincent then gave a tour of our new 1200 m² premises, divided into five open-space buildings. Teach on Mars has also brought the company Option Way with it from the Sophia-Antipolis Business Pole.

inauguration nouvelle base spatiale teach on mars mougins

Vincent Desnot with Richard Galy, Mayor of Mougins, and Jean-Marie Audoli, former Director of the Sophia-Antipolis Business Pole


What they said in the press…


And on social media…